are you thinking about using Facebook ads to get photography clients? Perfect!
because by the end of this video you'd have a pretty good understanding of what
it takes to create a profitable Facebook ad for your photography business
hey what's up Jonathan here if you're new to my channel and you want to learn
how to use online marketing for your photography business or just want
to learn more about photography and marketing related type of stuff
then click subscribe and hit the notification bell so that you don't miss
any videos! So let's get straight into it! You post a picture and then you hit that
big nice boost button, you throw some money at it with your credit card and
somebody sees your ad and calls you and then immediately booked you because I
mean they saw your ad right? Then you make a lot of money! sounds straightforward right?
and you know what? it is! but there's a little bit more to it than that if you
really want to give this your best shot so that you can start generating an
income from your photography I know you're probably asking ...Does Facebook Ads
still work? and the simple answer to that is ...yeah! if you know what you're doing, if
you do it right! it's what gave me the boost when I was just starting off in
wedding photography. I got a lot of photography leads as result of the ads
that I did and I was able to convert a lot of them into my own clients as a
matter of fact with a digital marketing agency that I also run I've been helping
my clients get more clients through Facebook Ads. So before we start to talk
about the ads, what's your goal my goal is to get you to hit that like
button anyway so what's your goal? I want you work toward something
specific here. Mine anytime was to just book two weddings which I luckily
surpassed but what's yours? you need to have a destination ...when you open a car
do you just drive? wait where are we going? you know
eventually where you want to go to. I'm assuming that you want to book more
clients maybe start booking so you can start making some money! otherwise why
are you spending money? if your goal is to get more likes and shares on a
picture then keep doing what you're doing otherwise can you cash in your
likes? you should figure out how to do that let me know in the comments below
and I'll try it ...if I cash in my likes I'll probably be able to buy some
more likes. I hope you didn't take that personal, it's just is just confusing to me
sometimes I'm scrolling on my feed I see a sponsored post and it's a
picture there is no call to action, it doesn't tell me to do
anything, it doesn't link me to a website, to
messenger, a landing page and I'm wondering why is this person spending money? maybe
they should just like send their money to me! so let's talk about the Facebook Ads now
finally! there's a couple things that really need to work well together in
order to give yourself the best chance let's say your goal was to book some
weddings ...how do you go from nothing to get someone booking you? well somebody
needs to see the ad of course but what about you when you're scrolling
down on your feed and you see a sponsored post you see an ad what is the
first thing that you notice what do you see the images right that's the creative
so the creative needs to be strong... if your creative is not strong then what
are you even doing spend some time getting better at your craft ...you can use
a captivating image, multiple images or a slideshow or video ...back to you! after you
see the image what is the next thing that you see? there's a headline and the
original look even further than it is because the headline connects with you
got your interest this is now getting into the copy a copy must be engaging
the copy is pretty much the words in the ad. The description part now of the ad ...if
you already did a wedding what works well is a story but even more important to
what is the ad it's who sees the ad! let's be real its the lady the potential
bright future Bride who would really have the last say on the photographer am
i right? now this that's my experience the best person between the bride and
the groom to reach based on my experience is the bride! so you trying to
reach potential brides What do they want to see? so this future bride
now is scrolling her feed and she sees a wedding photography ad it's a
photographer's saying that they are taking bookings now and they have a list
of the packages how do you think she feels about that? or she sees it or she
sees another ad with a picture of pictures of a certain segment in a
ceremony where the bride is walking in and seeing the groom for the first time in a
ceremony and seeing the expression on each other's faces and then she now
reads the captions and the caption tell the story of the emotions that the bride
was going through while she was hearing her husband's vows at the same time
excited about this new journey that they both are going to take together. I'm not
bright but if I had to choose between A the photography packages or B that
story, I would have definitely gone for that. if your agree with me now would be the perfect
time to HIT that LIKE button if you haven't done so already. You see you have to be
mindful of the intent the future bride wants experience a wedding day like that
and if she got she got those feeling and got excited about the day by seeing your
ad then consider yourself booked! okay well you got a you got a big part of it
out of the way she now considers contacting you let's say you never did
any weddings before, arrange a staged shoot with two of your friends and if they're
already a couple that'll make it easier have a compelling offer that that has
some scarcity to it! There's a deadline ...for example you're giving away 10 engagement
shoots to kick off the new year but the couple needs to book by a certain date
because they're expiring by that time and you want to craft that message in
addition to the offer how meaningful that shoot from that you did with your
friends how meaningful that was for the couple and how important an engagement
shoot is and the road to your wedding day that is the example that comes to
mind oh I almost forgot you need to have a call to action it must have a call to
action they must have something to do well it's click here, whether it's a link
to your website or to a landing page which has more information related to
the ad even if it's to let you know something via messenger that's a
really important part. Next up is the targeting needs to be well ...good. Keep this part
a little bit basic for now. We want to do targeting in such a way that it's not
too broad but at the same time not too specific ...see now we're reaching a cold
audience meaning we're reaching this audience for the first time. We don't
want to go too specific as yet but for now you want to use your discretion and show
your ads to people in a certain location preferably woman sitting in to do that
you want to reach and some interests you don't want to overuse the interest here
and confuse things and get no results. An idea for you hear that is that you can choose a
life event in your targeting you can see like someone who's recently been engaged
that will help narrow things down a little bit. So sum it all up, your creative
needs to be strong, your ad copy needs to be engaging, your targeting needs to be
good. The truth is you don't know how well an ad will actually perform until you get
started and see what works what doesn't work the rest is up to you! Now if you're
ready to get started I've put together a QuickStart step by
step guide for you the link to it is in the description. Hey this video is useful
to you or if you had any questions, let me know in the comments down below and I'll see
you in the next video! maybe they should just send there money to me oh man just
kidding but seriously if you enjoy the content so far it's still there image is
the picture video and the copy is the words