- Hello, and welcome back to Apple Park.
I am so glad you could join us today.
I'm excited to introduce the newest addition
to the HomePod family.
This is HomePod mini.
- [Narrator] It's wrapped in a beautiful
seamless mesh fabric that not only looks great,
but was created specifically
for its acoustic performance.
On top of HomePod mini is a backlit touch surface
that provides controls for volume, play, pause,
and even illuminates when you invoke Siri.
- We created a full range dynamic driver
that delivers high output
while keeping distortion to a minimum.
And developed a pair of high excursion,
force canceling passive radiators
that enable amazing base response.
We also crafted an acoustic wave guide
to deliver a consistent 360 degree sound experience.
We combined it with the powerful Apple S5 chip
and advanced software, which altogether
enables something we call computational audio.
Even before you hear the first note,
HomePod mini is analyzing
the unique characteristics of the music
and applying complex tuning models
to optimize loudness, adjust the dynamic range,
and control the movement of the driver
and passive radiators in real time.
Multiple HomePod mini speakers can play perfectly in sync
across your entire house.
And when you place two in the same room,
they'll intelligently become a stereo pair.
Using the U1 ultra wide band chip,
which we introduced in iPhone last year,
HomePod mini can understand with high precision
when your iPhone is nearby.
Bring your iPhone close to HomePod mini
and you'll get visual, audible, and haptic effects.
♪ In love, in love til it's over ♪
So it feels like your devices are physically connected
as music flows from one to the other.
In addition to Apple Music,
you can listen to all your favorite podcasts
along with thousands of radio stations
from I Heart Radio, Radio.com and TuneIn.
And in the coming months, you'll be able to use services
from providers like Pandora and Amazon.
And because HomePod mini has the power of Siri
anyone in the home can ask to play an artist,
album, or track, que a playlist
or even search for music by lyrics.
- For multiple timers and alarms to weather reports
to answering the random questions kids think up,
using Siri HomePod mini can access the apps
on your iPhone to send a message,
check your calendar, make a call, even find your iPhone.
- [Narrator] It comes in both white and space gray,
and I'm thrilled to announce that HomePod mini
will be available for just $99.
And you can order HomePod mini November 6th
and it'll start shipping the week of November 16th.
- We are very excited about 5G on iPhone,
and we are going to introduce 5G
across our entire lineup of new iPhone models today.
Introducing iPhone 12.
- It has smooth flat edges allowing the aluminum frame
and glass to stay flush front and back
creating this unique uniform construction.
iPhone 12 was designed with 5G in mind,
including the position of all new antennas
which go around the aluminum frame.
The design looks amazing in five stunning new colors,
black, white, product red, green, and a gorgeous blue.
iPhone 12 features the same great 6.1 inch display size
as iPhone 11, yet we reduced the display borders
to create a much smaller iPhone.
The new oled display also has a higher resolution
with twice as many pixels as iPhone 11.
It now has 460 pixels per inch
and peak brightness is nearly twice as high
for HDR content, 1200 nits.
The cover glass on iPhone 11
is the toughest in the industry.
And we call it Ceramic Shield.
- Starting with hardware we designed custom 5g antennas
and radio components that allow us to target
exactly what works best
while also including the most 5g bands in a single phone.
When your iPhone doesn't need 5G speeds
it automatically uses LTE to save battery.
In the US we also support millimeter wave.
- We have a new chip developed by our world-class
Silicon team, A14 bionic, the fastest chip ever
in a smartphone.
- A14 bionic is the first smartphone chip in the world
built on the latest five nanometer process technology.
Our Silicon engineering team
has packed 11.8 billion transistors into A14 bionic.
The new six core CPU in A14 is the fastest CPU
in any smartphone.
A14 also features our latest four core GPU design
driving increased image quality and overall efficiency.
We've dramatically increased the performance
of our neural engine by growing from eight to 16 cores.
And we've also increased the performance
of our CPUs dedicated ML accelerators, now 70% faster.
- A14 bionic also combines with our cameras
and powerful software to deliver
the new dual camera system of iPhone 12.
It has the ultra wide camera that people love
and use to take inspiring photos in creative ways.
iPhone 12 also has a new wide camera with an F1.6 aperture,
our fastest yet.
Along with the wider aperture, we developed
our first seven element lens to maintain sharp detail
in your photo from edge to edge.
Our smart HDR3 continues to bring out details in faces
like you see here when the sun is so bright behind her.
Now it understands scenes with machine learning
and applies more adjustments to distinct parts of the photo.
Night mode on iPhone 12 gets even better.
The faster aperture captures more light.
And now we are expanding night mode to all cameras
of iPhone 12 for the first time on the ultra wide
and front true depth camera,
which is perfect for night mode selfies.
For video, iPhone continues to lead the industry
with the highest quality video.
We're adding night mode time lapse
with longer exposure and brighter frames when using a tripod
- MagSafe is an advanced new system.
It starts by improving the wireless charging experience.
Our wound wire coil, which is unique in the industry,
now accommodates magnets and maintains compatibility
with existing Qi chargers.
And we improved our shielding design to safely provide
up to 15 Watts for faster charging.
We also added two new sensors,
a single turn coil NFC, and a sensitive magnetometer
which senses magnetic field strength
and can instantly react to it.
This enables iPhone 12 to recognize and provide
a better experience for accessories.
Any MagSafe accessory can simply snap
onto the back of iPhone.
This is really great.
We're enabling a whole new ecosystem for MagSafe.
We also developed the new MagSafe duo charger
for your iPhone and Apple watch.
And it folds up easily for when you travel.
- Now, every iPhone will include the more advanced
and higher power USBC to lightening cable.
This is iPhone 12 mini.
With it's amazing size, it fits in the Palm of your hand
while still keeping the expansive
edge to edge super retina XDR display.
It's smaller and lighter than our 4.7 inch models
like iPhone 8 but with a larger 5.4 inch display
that lets you see so much more.
With its compact size, the iPhone 12 mini
has the exact same features as iPhone 12.
The iPhone 12 lineup will start at just 699
for iPhone 12 mini and 799 for iPhone 12.
- [Narrator] This is iPhone 12 Pro.
It takes our new design even further with premium materials.
This includes a durable and beautiful
surgical grade stainless steel band
and precision milled back glass.
They come in four new finishes
including an elegant silver, a rich deep graphite,
a stunning gold, and an all new Pacific blue.
The pro models also feature our incredibly durable
Ceramic Shield and these models have best in class
water and dust resistance with an IP68 rating
so they can withstand submersion at up to six meters
for 30 minutes.
iPhone 12 pro features our industry leading
super retina XDR displays.
We were able to go from today's 5.8 inch
to a much larger 6.1 inch display.
And iPhone 12 Pro Max increases from today's 6.5 inch
to a more expansive 6.7 inch display.
So for people who want our biggest displays
this is the largest display ever in an iPhone
with our highest resolution.
With A14 bionic we are able to bring deep fusion
to all four cameras of iPhone 12 Pro
including the front facing true depth camera.
iPhone 12 Pro features our amazing ultra wide camera
with the 120 degree field of view
and our new wide camera with faster F 1.6 aperture
and seven element lens that lets in 27% more light.
iPhone 12 Pro also features a 52 millimeter telephoto camera
for stunning portraits.
- With the new telephoto, you can now optically zoom in
two and a half times for even closer shots.
On top of that, we developed a completely new system
for optical image stabilization that adopts
a high end DSLR approach called sensor shift.
- So we'd like to show you a sneak peek
of a new feature that combines
the control of shooting in raw
with the power of our computational photography.
And that's Apple ProRAW.
This will be an incredible feature for pro's
and will be available on the iPhone camera app
on iPhone 12 Pro and 12 Pro Max later this year.
We're also creating an API for third party apps
to capture images in Apple ProRAW.
- For the first time we're bringing
HDR video recording to iPhone.
You can now record in 10 bit high dynamic range.
iPhone 12 Pro is the first camera
to record in Dolby vision HDR.
And we can do this at 4K resolution
and 60 frames per second.
- We've pushed the industry with depth technology
over the years and today we continue that innovation
with a LiDAR scanner.
We've adopted this technology for iPhone.
It enables object and room scanning,
photo and video effects, and precise placement
of AR objects.
With LiDARs ability to see in the dark
we use it for auto focus in low light scenes.
- We are keeping the price the same as today.
With iPhone 12 Pro starting at 999.
And we're doubling the starting capacity to 128 gigabytes.
And iPhone 12 Pro Max with our best cameras ever at 1099.
iPhone 12 and iPhone 12 Pro will be available for preorder
this Friday October 16th and available next week
on October 23rd.
iPhone 12 Pro Max and iPhone 12 mini
will be available for preorder
starting on Friday, November 6th
and they will begin shipping the following week
on November 13th.
So this is our new iPhone lineup.
- Thank you for joining us.
Stay safe and have a great day.
- But to add to all these big announcements
we also wanted to do something a little different,
(intense music)
something only Apple would do.