(dramatic music)
- How do you go about
getting people you're interviewing to do anything?
I'm sure it's more than, "Wanna do a deal?"
Wonder if you could kinda describe it a bit.
- I get that question a lot.
Just to give you an idea, have you listened to my interview?
- [Audience Member] Yeah.
- Okay, what are some of the people
that have been on the show?
Test!
- [Audience Member] Dan Pena.
- Dan Pena's on the show, who else is on the show?
Give me some good names.
Can I get some water, where's the water?
- [Audience Member] I can't remember his name offhand,
it was at freelancer.com.
- Yeah freelancer.com.
So I've got like, big names.
Billionaires, founder of priceline.com,
CEO of freelancer.com.
So many super successful,
hundred million dollar entrepreneurs, right?
First of all, why would they wanna be on my show?
Because I have a...?
- [Audience] Platform.
- My show is a platform for them.
If I go to the founder of priceline.com and say,
"Can I have an hour of your time?" and they would say...
What would they say?
"No."
Because what do they get?
They might wanna give back, but what do they get?
Nothing.
And people approach them all the time.
Versus I have a platform,
I have a legitimate reason
why they'd wanna spend an hour with me,
and that's why I do the podcast.
People ask me,
"Well how are you gonna monetize the podcast?"
There's no monetization.
It's a passion project.
I would pay to have an hour every week
with these amazing entrepreneurs.
I just happen to turn on the recorder,
and upload it to iTunes, that's all.
I do it for my own kind of learning experience.
Now, how do I get them?
Wanna know the secret?
- [Audience] Yes!
- Wanna know the secret?
Come closer, come closer.
The secret is email.
(laughter)
- [Audience Member] Seriously?
- I just email them.
What's so fucking difficult?
And what if they say no?
Yeah, I approach 10, eight say no, two said yes.
There's no secret.
- [Audience Member] Just had to ask.
- It's like, oh I found this guy,
like let's say Jeff Hoffman, good example, priceline.com.
His email's on his website.
Just email him.
That's it!
(laughter)
- "Oh but Dan, what if their email is not on their website?"
Have you heard of LinkedIn?
Have you heard of Facebook?
That's it. Truly.
I just try harder than most.
And sometimes, there's one person I'm trying to get.
I'm trying to get plenty of fish.
Marcus? Okay.
And I've been emailing his people, this and that,
I've been trying since last November.
- [Audience Member] I can help you, I can text his wife.
- You can text the wife?
Hallelujah, here we go, here we go.
Okay, I'm one step closer! Yes!
I wanna interview him because he sold his company
for $500 million, right?
That's a guy I wanna interview.
- [Audience Member] He's a very smart guy.
- There you go. Yeah.
Like, it's not rocket science.
Seriously, you ask and you get people,
and you'll have a bigger platform,
have more heavy hitters on my show,
then it's easier to get
all the heavy hitters obviously, right?
But it's just ask.
It's like, Marcus, I've been working on him,
working on him, and then a whole list,
like Richard Branson, Warren Buffett, I've got Donald Trump.
Like I've got all these people,
I just keep working them.
I've got time, I'm young!
(laughter)
(clapping)
- Seriously.
There's one of my heroes,
Richard Koch, who wrote "80/20 Principle".
Been trying to get him.
Somehow I interviewed one of the guests recently,
he's a very good friend with Richard,
they're doing a book together.
He said, "Let me put you in touch."
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