In this tutorial, I will teach you how to pass a Marketing Executive interview. If you
have a Marketing Executive interview coming up with any organization from around the world,
please do make sure you watch this tutorial fully from beginning to end, because I promise
to help make you the standout candidate. And to achieve that goal, this is what I'm going
to cover. I'm going to give you a list of Marketing Executive interview questions that
I recommend you prepare for. I will also give you suggested answers to help you pass your
marketing executive interview. I will tell you the qualities that you really must demonstrate
during your marketing interview. And then I will also tell you where you can get access
to further resources to help you pass your marketing executive interview. So, 4 really
good reasons why you should stay tuned and watch this from beginning to end. Before I
get into the Marketing Executive interview training, a very warm welcome to this presentation.
My name is Richard McMunn. That's me there in the center of the screen. I've been helping
people for 20 years now to pass their interviews. And I always do that by giving you top-scoring
answers you can't find anywhere else. On that basis, please make sure you SUBSCRIBE to the
channel by clicking the button below the video. Then you won't miss out on any of the weekly
training videos that I upload. Please also connect with me on LinkedIn. I have put my
LinkedIn link in the description below the video, and it's always great to connect with
like-minded professionals such as yourself. I would also appreciate it if you gave the
video a LIKE (thank you), because that tells me you enjoy the content and I will therefore
spend more time creating it for you. Okay, let's get into those Marketing Executive interview
tips, the questions and the top-scoring answers. Here we go. Question number one. Tell me about
yourself and why you want to be a Marketing Executive? Now, because this will be the very
first interview question of our Marketing Executive interview, it's imperative we give
the hiring manager a positive, confident answer that demonstrates the skills and qualities
you can bring to this role. Here is my suggested answer. Please take notes. “I have always
had a passion for marketing ever since helping friend many years ago to promote their website.
Since that day, I have gained plenty of experience, skills and qualifications that make me a results-driven
marketing executive that can bring lots of value to any organization. I am a strong team
worker, I have excellent communication and interpersonal skills, I can be relied upon
to fit quickly into an organization whilst also creating strong marketing campaigns that
are focused on achieving the commercial objectives of the organization I am employed by. I want
to be a marketing executive because it is a role I am immensely passionate about, and
I also enjoy the challenge of making sure my skills, knowledge and competence levels
are constantly kept up-to-date, which I believe is a fundamental requirement of this role.
If you hire me as your marketing executive, I feel strongly you will see a positive return
on your investment quickly and I promise to work hard to help you achieve your financial
and commercial objectives.” That's a great answer, and it sets you off with the confidence
for the rest of your interview. You can either pause the video if you want to, and take notes
of my answers, or if you wait, I will tell you wake and download my full set of 21 great
answers to Marketing Executive interview questions. So, the next interview question we need to
prepare for is: Why do you want to work for our company as a Marketing Executive? Before
you can provide a really great answer to this interview question, is very important you
carry out some research into their organization… make sure you visit their website. Take a
look at their about us page and also look to see what their latest new stories are.
Now, these can usually be found on their social media channels or their LinkedIn.com company
page. Here's my suggested answer. “I am looking for long-term employment with a company
that has ambitious plans for the future. For me, the most important thing whilst working
as a marketing executive is the team of people I am working alongside, and also the standards
that are set by the company. Having researched your company prior to the interview today,
you have an impressive track record, you hire some hugely talented people, and you also
have exciting plans for the future, which I would very much like to be a part of.”
That’s a relatively short, punchy but confident answer, that is perfect for the interview
question, why do you want to work for our company as a marketing executive? The next
interview question I would like you to prepare for is: Describe a situation when you failed
as part of a marketing team, and who was to blame? This question is assessing your ability
to be accountable and to take responsibility for what happens within the market team. Now,
when things go wrong, take positive action to rectify the situation and always learn
from the experience so you can move forward positively as a team. When you're answering
this kind of question, my advice is to use what's called the STAR technique, because
this is a behavioral marketing interview question. You start off and you tell the interview of
the SITUATION that you're in. You then explain the TASK that needed to be done. You then
tell the interviewer in detail the ACTION that you took, and you then explain the RESULTS
following your actions. It's the STAR technique: situation, task action and result. Let me
now show you how effective this method is when answering that interview question, describe
a situation when you failed as part of a marketing team and who was to blame? Here we go. “I
was working as part of a team in a previous role on an important marketing product launch.
The client was a long-standing customer and we had a set budget to work towards. I was
a relatively new member of the team and I was eager to work with everyone to do a great
job. It was our responsibility to get together as a marketing team and create a plan of action
that would determine how we would make best use of the budget to achieve the marketing
objectives. During the initial team briefing, we discussed the marketing strategy collectively.
Unfortunately, too many members of the team felt the best way to market the product was
by dividing the budget 75/25 in favor of offline, traditional marketing methods. I felt this
was a mistake, as research had told me the target customer base spent the majority of
their time online, and therefore we should be using digital marketing strategies. However,
due to my lack of confidence at the time, I did not say anything, and the marketing
campaign yielded average results. At the end of the marketing campaign, we got together
for a debrief and I apologized for not saying anything at the time. I felt it was my fault
for not contributing and I promised to always speak up in the future. Moving forward, digital
marketing strategies became a regular part of our team marketing projects and I, along
with everyone else in the team, learnt a tremendous amount from that experience.” That shows
that you are somebody who learns from experiences, you take accountability, you've improved your
confidence and you've made positive changes to the team so they can be successful moving
forward. That's a great answer that uses that STAR technique, and I strongly recommend you
use it when answering any type of behavioral marketing executive interview question. I
still have some questions to run through, so please don't go anywhere. But when you're
ready, if you want to CLICK THAT LINK in the top right hand corner of the video, it takes
you through to my website, PassMyInterview.com, and you can download my 21 Marketing Executive
Interview Questions and Answers in PDF format, including the ones that I'm going through
today, during this tutorial. The next question is: What process would you follow when publishing
an online article, and how long would it take you? This is a tough question. This marketing
interview question assesses your digital marketing knowledge and experience, but it also assesses
how quickly you can complete tasks whilst following a set process to a high standard.
I've got a great answer to this question. Let's take a look at it. “When creating
and publishing any article online, I would follow a 5-step process. Step 1 involves KEYWORD
RESEARCH to ascertain which long-tail keywords and phrases I want the article to rank specifically
for, from an SEO perspective. To achieve this goal, I would use the Google Keyword Planner
Tool. Step 2 would then be to create the TITLE AND STRAPLINE for the article. By using both
a title and a strapline for the H1 header tag, you are effectively increasing the potential
article reach across different search platforms. During step 3, I would WRITE the article and
make sure I included the relevant keywords and phrases I wanted to target. Whilst writing
the article, I would need to ensure I stayed creative whilst also integrating effective
SEO writing techniques including subtitles. It’s all well and good publishing an SEO-focused
article, but if it fails to provide solid information the reader will find useful, it
will not serve the intended purpose. Step 4, I would PROOFREAD & EDIT the article to
ensure the highest standards of quality are maintained, before finally implementing step
5, which is to PUBLISH THE ARTICLE online and promote it via a variety of social media
platforms with appropriate hashtags. It would take me no longer than 4 hours to research,
write and publish a 1,000 word article.” That's a great answer! It shows that you are
experienced and more importantly, knowledgeable in article writing in the modern day. The
next question, what are your strengths and weaknesses? This is guaranteed to come up!
Now, my advice is to give the interviewer four or five core strengths you have that
will ADD VALUE to their organization, before then providing them with just one weakness
that is NOT a match for the marketing executive person specification. Here is my suggested
answer. “The strengths I have that will be of benefit to the marketing team include,
excellent communication and written skills, a strong sense of urgency when completing
tasks and projects, and also the ability to work both alone unsupervised and also as part
of a team. I am also adaptable and flexible, and I will carry out whatever work necessary
to help the organization achieve its financial and commercial objectives. I also have a thorough
knowledge of different marketing techniques and strategies, including online and offline
marketing methods. In regard to my weakness, I would say I am quite an impatient person
at times. I gain the most job satisfaction from completing lots of tasks and projects,
and I find it frustrating at times when I am waiting on other people to complete my
own tasks. Having said that, I am also someone who is always looking to improve and develop,
so if you asked me to change the way I was working at any time, I would be more than
willing to take onboard your feedback and advice, as the organization’s success is
one hundred percent the most important thing whilst working as a marketing executive.”
I like that answer, because you are loading it with three or four core strengths at the
beginning. You're giving them one weakness, which isn't really a weakness because you're
actually showing that you get a lot done, and you're just keen to make progress. But
then at the end of that, you're saying you're open to feedback and constructive criticism,
because you understand the organization is the most important thing here. It's a great
answer! Don't forget, CLICK THAT LINK in the top right hand corner of the video. It takes
you through to my website here, which is this page, PassMyInterview.com. I've listed 21
Marketing Executive interview questions here. You can download the answers as well, for
a small fee. So at the very least, take a look at those interview questions. OK. Because
I believe a lot of them will come up during your interview. I've also provided, on that
page, some important tips to help you pass. I've put 4 tips here for passing your Marketing
Executive job interview. Make sure you read those as well. Very, very important. And then
you can obviously download the answers if you want, for a very small fee. And if you
think about the salary that you may get as a Marketing Executive, that's a really small
investment to make to help you prepare fully for your marketing executive interview. I
hope you've enjoyed that? Don't forget to SUBSCRIBE and HIT THE LIKE button. Thank you
very much! A lot of time and effort goes into making these videos, and if I see that your
liking the videos and subscribing, I will make more content for you. Thank you very
much for watching and I wish you all the best to becoming a Marketing Executive. Have a
brilliant day. Thank you.