- Yo (speaking in foreign language),
this is Max Berger and in this video,
we'll be talking about best books to read,
if you wanna start business,
more specifically if you wanna start
a successful online business, but, won't be
what you think it is.
It's wonderful Saturday here in my home office,
let's crack right into it.
Have you ever wondered whether there's more to life than
a boring dead-end nine to five job?
Have you ever dreamed about breaking free,
you know traveling the world,
making good money and just enjoying life?
My name is Max Berger and I have attained that freedom.
No more office dress code, no more morning commute, no boss.
This channel is for you,
so here's to your freedom.
One thing right off the bat, you hear me talking a lot
about reading books and you know you hear
a lot of other people talk about books
and of the importance of books, 100% agree with that,
because books are really, really good for mindset.
Okay, reading certain books,
and I'm gonna talk about four
really important books for mindset,
reading certain books can really help you
get your mind on the right track and kinda,
inspire you to get out there into the world
and do great things.
Now, however, mindset is not everything,
you gotta understand that.
Okay, mindset is not everything.
There are so many people out there with a great theoretical
mindset, making zero money.
And that shouldn't be you,
which is why I wanted to make this video, okay,
because books are very bad for one thing,
and that is, execution.
Books are unfortunately very bad for execution,
why is that?
Well, a book doesn't have any accountability for it,
not really, a book can you know,
give you exercises, and kinda maybe tell you,
"You gotta do this exercise
"before you read the next chapter,"
et cetera but, come on, you and I both know,
whenever we stumble across stuff like that,
when have you really done it?
You know, whenever we really, when the book said,
"Take this book down now and do the exercise,
"and then return to chapter four,"
we're like that, "I'll do it later,
"let me just keep reading right now,
"I'm so nicely in the flow."
Nobody does that, cause book can't reach out to you
and call you and message you on a daily basis saying
"Hey, what's up?
"Where's, where's, where's that exercise?
"What's going on?"
Right, a book can't keep you accountable, unfortunately.
That's not how things work.
Right, and on top of that,
a book is a very rigid structure, right.
Any system that the book gives you
can only be customized to your situation so much, you know.
It can never be 100% customized.
It can never listen to your feedback.
It can never listen to your questions.
A book is again, it's a great thing for mindset,
but mindset is not everything.
Something that will actually help you much more
to actually get you tangible results is a mentor.
Okay, you've heard me saying this over and over again,
there's nothing new,
because a mentor equals
mindset plus execution plus accountability.
Okay, because a mindset can teach,
a mentor can teach your mindset just as well as the book,
but at the same time a mentor can customize
the strategy to you, can answer your questions,
can give you feedback, can keep you accountable,
can call you, can phone you, can message you, et cetera.
Right, you've heard me talk about this before now,
books are still great, absolutely.
In an ideal world, you read a bunch of books,
while at the same time you have a mentor, all right.
We'll get to that in a second.
Here's my favorite books.
I'm gonna give you, obviously, I have more favorite books,
and I read a lot of books, I read around a book a week.
Here's the thing,
I'm gonna give you four really great books
when it comes to mindset, as promised.
Number one, Total Recall by Arnold Schwarzenegger.
Why is that so important,
not only for me as a fellow Austrian?
Right, I come from a 5,000 people cow town,
which is kinda crazy every time
I get back to that cow town.
You know people will look in
and you know my old friends are like,
"Wow, what have you been doing?
"We're seeing on your Instagram,"
and stuff like that's very fascinating.
And a person who really helped me a lot
with getting out of there,
out of this like small world mentality
that growing up in a village kinda gives you,
is Arnold Schwarzenegger with his book Total Recall.
Get the audio book.
I'm a big believer in audiobooks,
more about that later because he reads the first
and the last chapter himself.
And, it's really great because look,
the book really helps you connect the dots
between somebody who's just a simple Austrian dude
with a huge dream, sets out into the world
and accomplishes that dream.
And then that person has another huge dream
and accomplishes that as well, and so on and so forth.
Arnold Schwarzenegger had so many ridiculously crazy dreams
that nobody believed he could do, and he achieved them all.
He went to become a pro-bodybuilder in a world
where there was no bodybuilding yet,
where he couldn't even have access to the gym
in his little home village,
and then he became a pro-bodybuilder
and he wanted to become Mr. Universe.
He became Mr. Universe
and he began wanted to become again Mr. Universe.
I think he became, what six times Mr. Universe,
then he wanted to move to America to become a famous actor.
Everybody told him it's not possible.
He became a world famous actor on the best at,
best paid actors in the world.
Then he said, yeah, if he wanted to be rich,
he was to be a businessman.
Everybody told him you couldn't do that
then he became a businessman,
made his first million with real estate.
Then he said he wants to become a politician.
Everybody said it's not possible to become a politician,
the governor of California.
That's an amazing feat.
That's one of the most amazing,
unbelievable life stories that you could ever read.
And whenever you're sitting there,
building on your, building your business
and you maybe feel lost,
you may feel like you can't reach it, grab that book,
turn on that audio book, read two pages.
It will, it will reignite that fire within you
because again, it connects
a simple person with a big character.
You can see that big character
that someone has become over years of work,
also started with just another simple person,
just like you and me, made out of flesh, blood and bones.
Right, that's again, one of the most amazing books.
Second book, Unscripted by MJ Demarco.
This is really good because MJ Demarco
really really bashes the establishment, nine to five jobs,
education, college, et cetera,
he's bashing it relentlessly in that book.
I started reading his first book first,
Millionaire Fastlane.
I'm not even sure if it was his first book,
but his previous book, Millionaire Fastlane,
which I also like, but Unscripted,
I like better because he's an angrier,
more grumpy MJ Demarco and he really
hammers that into you,
how stupid nine to five jobs are
and how stupidly ridiculous colleges
and degrees et ceteras, are.
So it's perfect if you wanna start a business.
This this thing, this book will really detoxify you
from any sort of mainstream narrative thinking.
Right, really great book, highly recommend.
On top of that, to get ready to go a little more
specific into business,
80/20 Sales and Marketing by Perry Marshall,
absolutely amazing book.
Teaches you a lot about priorities in business
and how important certain 20% are
that will give you 80% of the results.
This is a principle that I'm,
I'm applying in all types of areas in my business
and sales, in marketing, in brand building,
in communication with my team, et cetera.
Really highly recommend that book.
And last but not least, my most recent favorite
Can't Hurt Me, by David Goggins.
Huge on mindset.
Absolutely fantastic.
This is a guy who've, who's done SEAL training, three times.
He actually went through Hell Week three times.
He ran 100 mile marathon in 24 hours
without any training, without any previous training,
with two fractured legs,
craziest life story ever and whenever I'm sad,
and whenever I'm, I find myself in a
very stressful situation, I blast that book.
It really helps you when you're in a high pressure situation
life right now, you know where where that,
you think there is no way out, read that book.
It inspires you to keep going
and develop this really incredibly,
incredibly strong work ethic.
These are the four books I can wholeheartedly recommend.
Now, here's the trick, how I read books.
I read audio books.
I haven't held a physical book in my hand and years I think,
because I'm a busy person,
and most of us are very busy
and really finding the time or taking the time,
to sit down with the book and in silence and read,
it, it takes a lot of effort.
What is much easier if you have audio books on your phone.
I use Audible, you can use any other,
I'm not getting paid by Audible,
you can use any, any other app for that.
And, you have it on your phone,
it's always with you.
You have headphones with you all the time,
put in the earbuds, you put on your headphones,
whatever it is, you blast an audio book.
Right and you've heard me saying this before,
you're commuting 30 minutes a day to work.
30 minutes a day back and 30 minutes a day forth,
that's that's that's that's an hour of audiobook.
Now you listen to the audiobook and double the speed,
you get two hours of reading
and without ever having to sit down,
you get that in just on the side.
You're driving in a car, blast an audio book,
you're walking to the gym,
10, 15 minute walk, blast an audiobook.
Not a big fan of blasting audiobook in the gym
because I really wanna be focused on the exercises
and vice versa also on the, on the book,
but on the way there and on the way back, all the time.
I, but what about listening to music,
I deserve listening to music.
I prefer listening to one or two really good songs,
with all my, with all my attention, after a good work day,
than just listening to a bunch of songs,
while I walk somewhere where
I could actually blast an audio book, okay.
Same thing goes for when you're cooking,
when you're waiting for the bus,
when you sitting in the, standing in the elevator,
blast an audio book.
These couple minutes, especially if you do it
double the speed, they, they stack up,
over the day, and over the week.
You're easy just on the side,
read a book a week, that's incredible.
A book a week, that's over 50 books a year,
that's incredible.
Right, here's the important thing though,
here's, here's the last important point
that I wanna teach you here.
And that is don't get stuck in "just reading".
Okay, you need to execute.
That's, it's, it's very, very simple.
So many people, I meet on events, online, they DM me,
they're like "I'm reading all these books,
"I've read 400 books,"
there's literally people out there who read 400 books,
"I've read 20 books last year," blah, blah, blah.
"I'm still broke, I haven't executed anything,
"but I know all these books."
And, and, and, this' crazy because,
it's almost like they're, they're showing off,
on how many books they've, "Have you read this book,
"that book by that person?"
Yeah, but what, what about the execution?
The book itself is a complete waste of your time.
If you never learn to execute these things,
it's a literal complete waste of your time,
if you don't apply those things.
Don't get stuck in "just reading",
don't become a master of theory
because the theory doesn't pay your bills.
The theory doesn't allow you
to go on vacation with your spouse.
The theory doesn't make you free
of the establishment of nine to five jobs,
the theory doesn't make you break free
from the hamster wheel of waking up,
of being born, going to school,
getting a job that you hate,
getting a mediocre family and then dying.
A book doesn't help you break free from that,
execution at us.
Okay, get a mentor, execute the things
that the mentor tells you to do,
read books on the side, just to titillate your brain,
just to be able to execute some of these things even better
with the help of the book, and that is it.
This video right here was a complete waste of your time,
just as much, unless you execute
those things that you've just learned.
And a good way to do that is the following,
you can actually jump on a free consultation call,
with me personally or with an expert from my team.
And on that free consultation call,
we'll help you get started building your own business,
your own online business,
as a coach, consultant, or service provider.
Okay, so if you have a skill,
if you're good at something already,
and you wanna monetize it, give us a call
and we'll help you monetize it,
we'll help you develop a free battle plan,
so you can get out there,
finally execute these things and become free.
And if you're not 100% sure yet, what you wanna do,
you're like, I'm not sure what kind of skill I can have,
what kind of skill I could sell to other people,
give us a call nonetheless,
because we can literally analyze your strengths
and then develop a battle plan for you.
Okay, in order to jump on that call,
you simply click that link down under the description below.
That link brings it to your site,
and I want you to read what's on that page
because it will help you get started.
You read what's on that page,
then you click on book a consulting call
and it will be entirely for free,
even if it's international.
We will call you, okay, you can book
the exact date and time, where you want us to call you.
We'll do that and we'll get started.
All right, take action,
otherwise, this was a waste of your time.
Thank you so much.
Really appreciate that, maybe talk very very soon.
(claps) Let's crush it, books, mentor,
execution, fulfilling our dreams.
Talk to very, very soon, GG.
(soothing music)