TubeBuddy’s Keyword Explorer is getting a major update, to put
information you need to know up front!
[Tips & Tricks]
Hello TubeBuddies, our keyword explorer is one of our most popular features,
and we’re updating it to make it better! We’ll cover what’s changed, what’s new,
and most importantly how this tool can help you! Now, if you want to be kept up to date
on all all things TubeBuddy and TubeBuddy tools, subscribe and ring that bell today.
To Answer one question we know we’ll get: “Is TubeBuddy’s Keyword Explorer Still Free?”
YES, TubeBuddy’s Keyword explorer is FREE but with some limitations; however, keep watching
until the end of this video so you can learn how to get a trial of the paid version of TubeBuddy.
Another important thing to note is that for right now these changes are only on desktop
but WILL come to the TubeBuddy mobile app eventually. Now that that’s out of the way,
let’s look at the TubeBuddy Keyword Explorer together!
Once on YouTube and you have TubeBuddy Installed
click on the TubeBuddy drop down menu. Under our extension tools section
you’ll see our Keyword Explorer. Click on it to launch the keyword explorer.
When the Keyword Explorer launches you can see where you can enter a keyword here, and the
trending topics section. The Trend section here is from YouTube’s Recommendations on trending topics:
“Remember to check the ‘trending’ tab for topics
that appeal to you or may be specific to your niche.”
We at TubeBuddy wanted to help more and so we added a trending section inside of Keyword
Explorer! These are pulled from google trends, and you can select the country you want to
see the trends for here. If I switch it to Canada for example you’ll notice the trends change.
I’ll head back to the US for the trends, since I’m based in the U.S.
One change we’ve made from the previous version of Keyword Explorer based on YOUR feedback,
is that when you click on the trending topic here in blue, TubeBuddy searches
for the term in keyword explorer, and if you want to see the term in Google
Trends you can click here and TubeBuddy will pop out the term in google trends.
[Picture in Picture] Most of the changes we made to keyword explorer were due to changes YOU told
us. If you’d like to give feedback on any of the changes we’ll have a link in the description
and while you’re down there let us know what you think in the comments down below!
Anyway, back to TubeBuddy’s Keyword Explorer.
We want to make a YouTube video around YouTube stories, so we’ll research that
in keyword explorer. Notice how when you type in a term into Tubebuddy’s Keyword Explorer
you’ll see search suggestions also known as search predictions. These predictions are being pulled
from YouTube search. In fact here is a side by side of the terms one in Keyword Explorer
and one just in YouTube search you’ll see they match. We do this so you don’t have
to exit TubeBuddy’s Keyword Explorer, and it’s a recommendation from YouTube’s OWN Creator Academy!
YouTube says to “ Brainstorm new video ideas by looking at search results for popular and less
competitive queries. Identify opportunities to serve an audience that isn’t already well-served.”
This is where TubeBuddy’s Keyword Explorer comes in to help you do brainstorming and
research for new video ideas and NOT just tags. In fact, that’s one of the main reasons
we changed the name from tag explorer to KEYWORD explorer way back in the day
to focus more on the keyword to focus more on the keyword research aspect.
Speaking of keywords let’s type in YouTube Stories into TubeBuddy’s Keyword Explorer.
Here you’ll see TubeBuddy’s Keyword explorer at work. If you want to watch a playlist
all about how to use keyword explorer we’ll have a playlist on screen that goes
IN DEPTH on each section. First, we have the paid version of TubeBuddy
so it looks like this. The free version as I mentioned before is limited and here are
some of those limits. You ONLY have access to the weighted score here. The weighted score gives you
access to # of searches per month estimate and the You Vs. Top Ranked Videos section.
You’re also limited to the top 3 results for YouTube, Google, Video Topics, and Common Tags.
You also can only research 25 keywords a day in total on the free version. This does reset
every 24 hours after you hit the initial limit. We have an article in the description on why we
have limits like this in TubeBuddy. Basically we are limited with YouTube’s API and people have
abused our systems in the past. We hope that one day we can improve and/or remove these limits,
but check out that article in the description for more information.
Let’s look back to the paid version of Keyword Explorer and focus on the first major change. The
“Related section here” use to look like this with “video searches, websearches, and video topics”
TubeBuddy Users would get confused on what video and web searches meant. Video searches
always meant YouTube Searches, so that’s we made that more clear and it’s now called
“YouTube” Similarly Web searches have now been changed to Google instead of web searches. Video
topics have stayed in the same place, but by moving the old “Common Tags” Section up here
you can now see more video topic ideas and common tags. You’ll also notice you
can choose to start with the common tags by default based on YOUR user feedback.
Continuing forward, you’ll now see what people search for around our target keyword here
labeled clearly as “related searches.” Do you notice how when you switch from YouTube
to Google the search results change? That’s because what people search for on YouTube
is different from what they search for on Google.
HOWEVER, you can still get video topic ideas for what people are searching for on Google and they
can be underserved too! If you want to save any video ideas you can select them as you scroll
using the check mark. Select all, none, or to the video tag limit by selecting these options here.
You can then MORE easily save video topics in video topic planner by clicking on the action
button here. The same can be done for tag lists by selecting in the same manner and clicking on
the action button. Remember when it comes to tags to only add RELEVANT tags to your videos.
This is what we meant. Keyword explorer is for video topics FIRST and of course a great
way for you to find more tags. In fact, let’s focus more on the changes to Keyword Explorer!
Another main change from the old keyword explorer is that the “interest over time chart” here
was hidden behind the historical tab, and people couldn’t easily look at both results.
We’ve removed the historical section and have brought the
interest for a search term over time up front to make it easier to see.
This is pulled from google trends, and you can see the interest for a term. We give you two
options over the last 30 days and the past 12 months. Again, the results are different
for both YouTube and Google! It is important to note that the more specific you go for a keyword,
the less likely it will have this graph here. That’s because this graph is based off trends,
so going back to the root keyword will let you more easily see this data.
We’ve also added more useful information for both! If we click back on YouTube we can see the
“New videos” area showing This is a great way to represent the number of new videos on the search
results page with the NEW tag. This is also a good indicator of how competitive a term is,
if there are a lot of new videos it might be trending, or extremely competitive.
We also show # Exact Matches from the results tab here too. It’s still in the results tab,
but this gives context to optimization strength score. This number shows how many videos have the
exact target keyword in our case YouTube Stories in their Title and description.
Again this is following another YouTube recommendation
about having your target keyword in title and description. Here’s what YouTube says:
“Consider incorporating the most relevant search terms for each of your new videos.
You can add them as titles and descriptions -- as long as they’re accurate (and not excessive).”
With that in mind, the number of exact matches
help you know how many people are following what YouTube recommends,
and if there aren’t many that’s an opportunity for YOU to do so and potentially rank.
If we select Google you’ll see a check if it’s on the Google
carousel! TubeBuddy does this by checking the first page of Google's
search results for this keyword to see if there's a video carousel available.
When you Google a keyword, there's a chance you may see a segment in the
search that says "Videos". This is the video carousel that showcases videos from YouTube.
What this means is that If there is a video carousel for the term,
then there's a chance of your video showing up on Google. By having your video showing up on Google,
there is a high chance to earn more views!
With all of these changes, you can see the score for a term, the interest over the last
30 days or 12 months, and if you have access to the weighted score, if you can compete.
Once again, we’ll have the playlist on how to use TubeBuddy’s Keyword Explorer on screen now.
That’s it for the changes to Keyword Explorer.
These changes were made possible by you being active and helping us get better.
Thank you to everyone who has left a suggestion and remember to check out that article in the
description down below. Speaking of the description, we’ll also have a full IN
DEPTH support article for those who would like to read about these updates as well.
Now, we mentioned earlier in this video about a free trial, and you can get one by
heading to tubebuddy.com/freetrial if you’ve never had a TubeBuddy free trial before.
I’m Andrew Kan from TubeBuddy now let’s do some keyword research
using TubeBuddy’s Keyword Explorer!