- 2019 has been an amazing year for me so far.
I've had a lot of impact in the SEO community
and the marketing world.
But I'm even more excited for 2020
because there's some things
that are going to change drastically.
Not just in what I'm doing
but just the overall marketing industry.
Hi, everyone.
I'm Neil Patel and today,
I want to show what I'm most excited about in 2020
as a digital marketer.
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The first thing I'm excited for in 2020
is an omni-channel approach.
I've been talkin' about this a lot in 2019.
In 2020, we're going to see this more than ever.
Now, yeah, you can be like, "Yeah, I make
"good money from SEO.
"I could make good money from Pay Per Click."
Algorithms are becoming tougher.
But there's new channels that are opening up
that aren't as competitive.
And if you can leverage all these channels,
you can do well.
For example, there's a company called Jetson AI
that allows you to monetize your traffic from Google Voice
and things like Alexa Home, right?
So that way, when people are on Google Voice or Alexa,
they can go and order products and services
from you from these voice search devices.
Which supposedly by 2020, according to Comscore,
half the searches will be voice related.
That's why I'm excited about omni-channel approach.
Yeah, sure, the existing channels that you and I
are familiar with, they are saturated.
But there's always these new channels that are coming up
that aren't as competitive.
The second thing I'm excited about is content marketing
has gone way above and beyond just text-based content.
According to Myles, roughly 21% of the results
that show up in a Google listing are video-based.
Did you know that Google also ranks podcasts?
They can transcribe your podcast
and show it within the search results.
That means now if you want results from SEO,
you don't just have to create text-based content.
You can do more videos,
you can do podcasting.
All these things are going to start driving you more traffic.
And they weren't as effective in 2019
because podcasting, you really just right now in 2019
get traffic from the iTunes store.
But you can't really get
a ton of traffic from Google search.
That's changing and that's beautiful.
because that means that all the other forms of content
that you produce will also start getting way more traffic,
way more love.
If you haven't started producing those types of content,
make sure you start doing so in 2019.
That way, in 2020, you'll see the effects of them
and more traffic coming your way.
The third thing.
Personalization is huge.
You're going to start seeing fridges and offline devices
start giving you customized advice
and marketing campaigns for you.
And I can't wait for that.
Nowadays, when you cook, your stove will tell you
ingredients, recipes, all these things.
There's even crazy technology for things like ovens.
Such as, the June Oven.
So you're going to start seeing marketing integrated
into these devices which you and I will be able
to leverage much more in 2020.
Hard for us to do that right now in 2019
because the technology isn't fully there yet.
But I bet you in 2020, more of it will be there.
The fourth thing that I really do love is
chat works extremely well right now.
My buddy, Yanee from Nextiva,
one-third of his sales roughly come from Intercom.
I bet you in 2020, more sales will even come
from things like live chat.
So make sure you add it to your website.
Have more sophisticated bots,
and make sure you have humans to take it over.
If you don't have the humans to take it over,
you won't generate a high ROI from these chat services.
And in 2020, it's going to work so much better
than in 2019 because people want instant gratification.
They don't want to wait a while.
They want to talk to someone right now,
right then and there, without picking up the phone.
Live chat is amazing for that and I bet you you're going to
start seeing things like live chat being more video-based.
So these solutions will start integrating more videos
so you can actually interface and communicate
with your potential customers.
Now, speaking of chat,
the next thing that is going to be huge in 2020
is going to be chat bots.
Specifically, Facebook Messenger.
Whether it's MobileMonkey, ManyChat,
whatever platform you decide to use,
they're going to be huge in 2020.
The reason being is Facebook Messenger
is eventually going to be integrated into WhatsApp,
Instagram, it's going to be integrated into all their services.
It's going to be highly used.
Think of it this way: WhatsApp is used more than just
traditional text messaging from a iPhone
in different parts of the world.
Sure, in the United States more people may be leveraging,
let's say, text messaging from their mobile phone
because it's free.
But in most countries, that costs money.
Hence, WhatsApp is really huge.
And once Facebook Messenger starts integrating
all these services, chat bots are going to be
way bigger than they are today.
The sixth thing that I'm really excited for
is the internet of things.
In other words, smart device marketing.
You're going to start seeing way more ways
we can monetize and market on smart devices.
Whether that's just Alexa,
whether that's your mobile phone,
whether that's a iPad, it doesn't matter.
People are developing more and more technology.
I mentioned this a bit earlier in this video, Jetson AI.
They're already creating AI technology
so people can start selling on things like Alexa devices.
But they're not the only ones.
There's a ton of players in the space that are trying
to create technology to monetize smart devices better
and make it easier for marketers.
And the last tip, and I'm most excited
about this one, is Ubersuggest.
I can't wait for 2020.
In 2019 I've already done a ton of things
in Ubersuggest such as, providing free rate tracking,
providing a log-in that alerts you when things are good
or bad with your SEO.
Providing even more key risk suggestions
through things like comparisons and questions
in a bigger keyword database.
But I'm really excited for 2020 because
I'm trying to build a tool that does the SEO for you.
In other words, it automates a lot of SEO out there
so that way you don't have to do it manually anymore.
So, thank you for watching.
If you want help with your marketing,
right now is the time to start.
Check out my ad agency, Neil Patel Digital.
And if you like this video, leave a comment, like it,
share it, tell other people about it.
And if you have any questions,
of course, when you leave a comment,
I'll make sure and respond and help you out.
Thank you for watching.