Hi this video is about the Targeting Options For YouTube Video Ads
Do you want to increase the conversion rates of your YouTube ads?
Do you want to reduce the cost per view or cost per click?
If you target the right audience with your YouTube Ads you'll get a higher click through
rate and it will only cost you a few cents to acquire a new lead.
Herman Drost DrostDesigns.com A targeting group determines what YouTube
users you want to reach.
Every video ad needs at least one targeting group to run on YouTube.
Here's how to set-up these different Targeting Options For Your YouTube Ads
Login into your adwords account Go down to all video campaigns
I am going to select this Test 2 campaign Go to settings
Click targets Scroll down I've got a couple of targeting
groups here already but I want to make a new targeting group so I go to the plus sign
Click on that Name the targeting group so I've got targeting
group 3 You can do a maximum cost per views so in
this case I'll do 6 cents And the first targeting group is a demographic
which can be any gender, any age any parental status
So click edit You can select any age, gender or parental
status Click done
Number 2 is Interests Click edit
You've got affinity audiences These raise brand awareness and drive consideration
with your video ads by reaching people who have already have a strong interest in your
brand, product or service The in-market audiences you can reach people
who not only have a strong interest in your brand, product or service but are most likely
to make a purchase or conversion Click on "narrow your targeting"
Now we can do Topics You can target by category like "arts and
entertainment" or subcategory if you click on the plus sign
You got "celebrity and entertainment news" So you can just click ad and that adds it
to the selected topics You've also got remarketing
Remarketing lists reach viewers based on their past interactions with your videos or youtube
channel.
So I don't have any video remarketing lists Click done
Keywords The keywords that you add will target your
ads to all the networks that you selected for your video campaigns
For instance you put in "dog training" then you get a list of related keywords which you
can add automatically Click on "add" and it will go to the next
box And the last one is Placements
So with placements you can add unique websites or placements within those websites
These can include youtube channels, videos or even websites within the Google display
network You can add these URLs manually or you can
search for suggestions so click on that And say you want to go to "dog training" it
will give you some suggestions And we've got youtube placements
So I've got "Zak George's Dog training revolution" "dog whisperer" etc so I can add all of these
I can also click on these and open up in a new tab
And here you can see I've got the video which has 4 million views so I can place my video
in front of this Just click "save targeting group" when you
want to continue When you select your targeting options you'll
see over here on the right how many views per day that you'll get and also your average
cost per view This will change based upon your targeting
options That's it!
Here are 4 important things to keep in mind 1.
Placements, Keywords and Interests are tyhe best targeting options in that order.
2.
Optimize your ads after running them for a few days
3.
You can use the same video with different ad text and thumbnails to compare which ad
text variations perform best.
4.
You can associate your ad with multiple targeting groups
That's it!
Now you know the 6 different Targeting Options that you can use with your YouTube Ads
If you want to learn more about how to use YouTube Video Ads to drive an avalanche of
traffic to your website or product then download my cheat sheet.
Click the Card icon or click the link in the description below this video
Thanks for watching