Hey everyone!
Jason here, digital marketing consultant.
And in this Canva 2.0 tutorial, you're going to learn how to make some awesome posts for
your social media accounts; Facebook, Instagram, and Pinterest.
Go ahead and check out the timestamp table of contents and the description and make sure
you stick around to the end because I'll actually be going through the app as well for Canva.
So with that, let's go ahead, jump into my screen here.
The best place to start is their designs.
So what's really cool about Canva, is they have a ton of done for you templates.
And really, I like using the templates, as a way to get design inspiration, because I'm
not exactly the most creative person when it comes to making images.
So inside of Canva here, jumping back, you can see that they have a pre done Canvas for
each one of the social platforms and the different types of posts you could make on those platforms.
Now, if you ever want to make custom dimensions or you want to work on something else like
documents or eBooks or lead magnets, you can check out the links in the description to
a full playlist on how to use Canva for those other things.
And you can also come up here and click on custom dimensions and just type in pixels
or in inches, millimeters or centimeters.
So here, we're going to kick things off with Instagram because that's typically the most
common one and popular one.
And as you can see on the left hand side here, we have a bunch of templates that are ready
to go.
And while you can just blatantly just copy and use these templates, because they're here
for you for free, or most of them are, every once in a while there's a dollar or two, but
I'll show you how to remove that.
The best way to use these templates, is as inspiration.
So just start by scrolling through them, figure out what kind of designs you like and which
ones you don't.
I'm scrolling through here because I'm trying to find a paid one.
And of course it's not going to show up and a little junk up there.
There's a paid one.
So we can go ahead and click on it and it will pop up into the entire canvas.
If you want to click multiple, you can just click on, add new page at the bottom here,
and then go ahead and click on the ones you want.
So something that's really simple to do is, to do just go through these designs and just
click on every single one that you like.
And then you can just save this canvas for future reference.
So I like this one.
I'll go ahead and add another page and find one more.
This one looks pretty good.
So, let's scroll up to modifying this first one.
So of course, we have the image and then we have our background elements and we have our
text.
So, for text what you can do, is you can just double click in here and change the text to
whatever you want.
You have a bunch of different font styles.
You can change the font size.
You can change the font color, and you can bold and italicize things and make your text
centered left, or right.
Now, if you want to add your own text, you can come over here to text elements and simply
click I'll just go ahead and click headline.
And you'll see a text demo element will pop up.
We can change the font, to whatever we need it to be.
We can change the color to whatever it needs to be.
So I'll do red.
I won’t do this, but I'll do red just for example, purposes here.
And now, as you can see something that's very difficult is you actually can't really see
the text.
So, I'll get to how to handle that in a moment here.
But what you'll notice with this first one is there's a paid element.
And so you could see that the picture of the guy with a suit is a paid element because
it has the Canva watermark across it.
But let's say for whatever reason, we still want to use this design.
So, what we can do is we can come over here to elements and then just search for a picture
that's similar to this one that would be free.
So we can click on photos and we can go ahead and move a free one in here.
So this one's free so I can click and drag it in.
And all of a sudden, now we have the pretty much the same thing, but now we're using a
free image.
So just because a particular design has a paid element in it, doesn't necessarily mean
you're stuck with that paid element.
And now we have a post that we could actually post for free.
Now, what I want to go through next is how to do a quote post with just a image and some
text.
So, I'll go ahead and copy this page and I will delete everything.
And once that's all deleted, we'll actually want to come over here to back to over to
elements.
I'll X out of that for now.
And we want to go to all and click on grids and what grids allow us to do when we get
into the phone part of this tutorial, you'll see how cool it is, but we'll be able to automatically
size our pictures properly.
So I'm just going to choose this first grid.
And now what this allows me to do, is when I go to grab the same photo we just used,
I'll click on the guy with the suit and I will click and drag.
It will automatically format it to the right size, and this will work with anything you're
doing inside of Canva.
So now I can double click and move the image left or right to get the proper crop.
So now we have our background image.
Let's go ahead and add some texts, so we can click on text, add a heading, and let's just
make a quote, dress for success.
Of course, that's kind of ugly and hard to read.
So, something we can do is go ahead and go back to elements.
We'll click out of that.
And this time we'll go into shapes.
And what we can do is take a, either a square or rectangle, I like using a rectangle and
we'll make, we'll leave the color gray for now.
What you can do is come over here to transparency and bring the transparency down to something
like 40, between 40 and 60.
So I'll do the transparency like that for now.
And then go ahead and click on it again and go to position and send it backwards.
So that it's behind the text.
So we'll select our text now.
We can make our text a different font.
I'm going to turn the text white because we have a darker background and then we'll blow
up text to something nice and big, like 80, actually let's make it 140.
And then we'll click and drag our background element here, that we used our square and
cover the text, so the text is easy to read, but we can still see the background image.
So we'll say dress for success.
And we can come over here to transparency.
And of course, if we make it darker, it's easier to read.
We make it lighter.
It's harder to read and I'll go ahead and actually change this back to just straight
black.
And now it really pops out.
So, this is a very basic way, you can create quote posts inside of Canva.
And this actually works for whatever types of posts you're making.
Now, make sure you keep watching, because at the end of the video, we'll jump into the
phone and I'll actually go through how to create story posts.
So, the next one we have is Facebook.
And again, we can just scroll through and find a post style that we like.
I like this one.
So I'd go ahead and click on it.
And of course you can always search for more images, so you can click on elements and then
click on photos and pretty much look for anything that you want.
So let's say I don't really like this computer.
I like this one, so I can click and drag.
And now I have a different background.
And of course I can change up the text or I can just go to the text element and add
in my own text, delete this entire text block, and then start over from scratch.
Now, the other thing I want to highlight here in elements is you also have graphics.
So there are free and paid graphics and they have a lot in here.
So all you have to do is type in a very broad keyword, and you'll be able to find a graphic
that you can use.
So scrolling down here, I see a free graphic work and we can actually change the color
of these.
So, I will change this to this briefcase to a white.
So it's very easy to, to see, and then add in a quick quote, if I want, and then go ahead
and change the text to white.
So that's about all there is to it to designing.
I mean, this is pretty ugly, pretty basic and ugly, but I hope it's showing you what
you can do.
Of course, the final type that's really great to make is Pinterest pens and all you have
to do is search in templates.
I'm going to search marketing and then scroll through them.
It's almost always, you're almost always going to find one that works.
So I can go ahead and click on this.
And then I could just update it with whatever my blog post or video was about.
And that's pretty much all there is to it, to using the templates and the Canvases.
So now what I want to do, is jump over to my phone and I'll walk you through how to
actually create posts on the fly.
So, inside the canvas mobile app, you have all of the same capabilities and options that
you need to create some awesome posts.
Now, typically the type of posts you're going to be doing on the fly, it would be a story.
So let's go ahead and go through an example of what that would look like.
I'm going to scroll through mine and I'm going to click on a story template that I already
set up.
I recommend setting up these templates on your computer, and then that way you just
drop in your photos as you go.
So here you can see, I already have a couple of examples loaded up and good to go, but
let's go through an example of what this could actually look like.
I'll click on number five.
That's actually blank, but this is actually a Canvas.
So, I can go into images here and I'll scroll through and let's do a city and let's do surfing.
So we'll go to images Pro again, we'll click on the surfers and we'll click on someone
walking around the beach.
And so now what's really cool, is if you're out and about, and you're taking a couple
of pictures and if you want to quickly put together a collage for a story post, then
you can queue up a bunch of these different collages and then just drop in your own images.
So, I'll go on number six here to show you how it can actually look for a different design.
I'll scroll through here.
Let's say we're doing something about food, so I'll drop in one for food, then I'll drop
in another one and I'll just search for food.
Now, obviously these will be pictures that you're taking.
You probably don't want to be doing, a story post of stock footage.
And let's just choose this, that looks good.
And we click on the check at the top and then we can actually upload this directly to Instagram.
So, when we click share at the top, we can scroll through and select Instagram.
You can also do this for Pinterest as well.
It'll automatically choose the page you're looking at.
And then you can click either continue to payment or just post.
Since I chose some premium images, I'm going to have to pay for them.
So, it will prepare the design and then it will automatically open up Instagram for us.
We are going to be doing a story.
So, we'll go ahead and pull up stories and here is our collage, that we just put together.
And of course we can add our stickers and texts or whatnot that we want to do.
And then we can go ahead and post it.
Since this is not my food, I'm going to go ahead and skip that posting part.
Another thing you can do, is set up templates.
So, whenever you do take photos on the fly, you can just drop them in.
So, let's go ahead and go with number 11 here and update the image.
So I can go ahead and click on the background of the image because I put a Canvas back there
and then I can go straight to the camera and go ahead and take a picture of what we're
working on right now.
So, I'll go ahead and get the laptop in there and then just go ahead and snap a quick picture
and then say something about making a Instagram tutorial, here's our picture.
And it's automatically been placed inside there.
Hopefully, you can take better pictures than I'm doing here.
Now let's say these two icons aren't really what we're looking for right now.
So, we can go over to images Pro and we'll look for a new icon.
Let's say we want a cam and we can click on filters to filter our search.
Let's say we only want free ones.
And now we'll look and we see that we can select a new image.
Now, something that is quite annoying, is that the icons don't actually show up when
you're working on the mobile version.
So, it's best to have a bunch of the icons like this one at the top already dropped in,
and then the, just delete the ones that you don't want or have multiple designs.
So, it's very easy for you to just drop in the photo on the right design that you want
to be working on.
And that's it, that's all there is to it, to creating stories on the fly.
So, it's one of those things where there's a lot you can play with here.
And I hope this gave you some ideas of what's possible with Canva on mobile and of course
the web version.
So, thank you so much for watching.
I sincerely hope you got some ideas and value out of this video.
If you did, go and hit that like button and subscribe for more Canva tutorials and social
media strategy videos, just like this one.
And until the next video, keep building the business you love.