After seeing the massive successes of BLACKPINK thanks to their fashion endorsement deals,
literally all management agencies are doing everything in their reach to get the best
fashion contracts for their groups.
Ironically, when the company’s hard work paid-off by getting their group the ambassador
title as well as an exclusive collaboration for a new clothing line, things can still
go wrong because of various ridiculous reasons, ranging from the mismatching between the stylists’
vibe with the fashion house to the odd designs thrown on the idols with a view to creating
extraordinary and out-of-this-world artwork.
So, let's take a look at some groups that are said to have the ugliest magazine photoshoots
of all time.
NMIXX
Recently chosen as global ambassadors for 'LOEWE', NMIXX took part in a creative and
experimental photoshoot with creative direction by Jonathan Anderson for the brand's spring/summer
2023 pre-collection.
While fans were initially super-duper happy to see the girls manage sealing such an impactful
fashion deal regardless of their young age, they all raised eyebrows after seeing the
very first collaboration between NMIXX and LOEWE was nothing but a huge disappointment.
In fact, some even called this a joke and a self-ridiculing move that JYP Entertainment
had mistakenly calculated for NMIXX because while others newly debuted acts like NewJeans
and IVE were doing the best to always portray the finest version of the members, JYP was
just mindlessly turning their girls into clown under the name of “pushing boundaries and
being experimental.”
Opening the spring/summer 2023 pre-collection, LOEWE showed pictures of NMIXX wearing strappy
dresses with each member’s face printed in big-size on the front side.
As the designs were apparently eccentric, LOEWE tried to cover things up by talking
about the premium and complicated techniques used for the dress, saying that what NMIXX
wore was the representation between the technical duchesse satin and the cutting-edge computer-generated
face printing technique.
Some took these designs quite light-heartedly, joking that the girls’ visual still shone
and NMIXX was indeed really brave to put on such experimental outfits.
However, most people were triggered by the look and because NMIXX had all they took to
be future models yet this time, LOEWE just ignored that fact and literally ridiculed
the girls with their questionable designs.
Some said they initially thought NMIXX were wearing nothing and had done some body painting
for this photoshoot because the nude color of the dresses literally blended in with the
girls’ complexion.
Yet, these face-printed dresses were just the beginning of a fashion disaster series
between NMIXX and LOEWE because even when the girls were dressed in more casual designs,
people still found them odd because of the questionable mix-and-match, wrong choice of
clothes to best compliment the members’ figure and especially the unharmonious posing
styles.
Some were also annoyed to see that through the photoshoot, Bae was said to always dresses
like a pregnant woman despite having among the most admirable figures in NMIXX, and even
the goddess visual of Sullyoon still couldn’t save the look as the oversized shirt and jeans
looked too odd on her.
Rather than looking fashionable, some said she looked untidy and tried-too-hard to be
different in the name of high-fashion.
Also because of the questionable styling to posing, one couldn’t even tell if she was
looking at a group of schoolgirls who were chit chatting in the street or a girl group
coming from Big3 and doing a high-fashion photoshoot.
Aespa
Back in May when aespa did a photoshoot for TIME, many were extremely disappointed to
see the girls fail, once again, to present their finest version despite being called
the most invested girl group under SM Entertainment.
By that, it means netizens were already used to seeing the girls wearing questionable clothes
and having the most out-of-place stylings but for the TIME Magazine photoshoot, many
couldn’t hold back the disappointment because aespa looked too messy and outdated.
While Karina and Winter are two members with the most slender figure, especially Winter
because she has made multiple headlines until now for the almost perfect figure ratio, they
still failed to look chic and high-fashioned due to the out-of-shaped and eye-tangling
designs.
Especially for Karina, the combination between a brown ruffle knit set with an over-the-thigh
leather boots was said to make her look like an old lady in her mid-40 who didn’t know
how to take care of her body.
Of course that sounded straightup rude and offensive but according to many people, she
indeed looked like that and they didn’t mean to judge her, it was just the outfit
that made her look bad.
And for Winter, her sweater couldn’t look anymore peasant and trivial as it’s literally
a basic knit top mix with a weird ruffle skirt.
Apparently things were even worse for Ningning and Giselle as they had a heavy inverted triangular
body shape and for a long time, SM’s stylists have been infamous for being clueless in dressing
artists with this type of body.
That was clearly shown through the way they lazily threw an oversized shoulder-padded
blazers onto Ningning with a hope that it would help cover up her upper-body and for
Giselle, she was given in a black dress with a huge emphasis on the shoulders, which did
nothing but making her upper-body much heavier and unflattering.
When the group had a sit-down with TIME and more close-up shots were filmed, netizens
found the girls’ clothes even more questionable because not only they made aespa looked like
they had put on a bunch of weight but also distorted their body ratio, making Ningning
and Giselle look like having no neck and Karina as well as Winter having an unsavable sloppy
body despite being in the early twenties.
Also, fans said that they couldn’t understand why the coordi just couldn’t give up on
those weird-ass boots as 3 out of 4 members had to wear them, making their legs become
shorter and bulkier.
What’s even more annoying was that, though all celebrities would have a long fitting
session before wearing the clothes to any special events, that seemed to never happen
for aespa solely considering the way the group presented themselves that day.
ITZY
Similar to NMIXX, ITZY also fell victim to the extreme fashion sense in their early days
as their coordies used to be obsessed with pushing the boundaries and breaking through
from the ordinary.
While this may be the intentional move of JYP’s stylists to keep their rookie relevant
while being in their infancy, many believed everything simply happened due to the poor
taste of the coorides as no group would ever mess up their appearance when being featured
in the cover of one of the most influential fashion magazines in South Korea – DAZED
Magazine.
Back in 2019, JYP Entertainment managed to seal one of the very first fashion deals for
ITZY and while they could have left people in awe with the girls’ appearance on DAZED
Magazine cover, all the company had done was to making ITZY look dehydrated, malnourished
and on the brink of fainting due to countless sleepless nights.
Particularly for Lia and Ryujin, netizens couldn't understand why the two looked extremely
soulless and stiff despite being designated to the center position.
Chaeryeong in the photoshoot also garnered much attention yet all for the bad reasons
since her visual was said to be too normal and forgettable, making the photoshoot look
like an ordinary picture of a friend gathering.
Even Yuna, who has recently been recognized as among the top three representative visual
of gen4 idols, still couldn’t save the look for DAZED Magazine that day because not only
the makeup look but her fashion were also disastrous.
While it’s true that the concept that day was to create a drowsy and reminiscing atmosphere,
people still couldn’t wrap their head around the fact that ITZY’s coordies opted for
a pale, powder-white makeup look to go hand in hand with Yuna’s platinum blonde hair
color.
Her admirable figure ratio was also poorly presented, most probably since the stylists
were extremely obsessed with being experimental during that phase, and instead of giving her
some flattering styling, they made her wear a modernized Victorian black dress mixed with
a pair of heavy combat boots, which created a sharply contrast and unharmonious scene
because the two items simply couldn’t blend in or compliment each other, and also made
Yuna become the Korean version of Wednesday.
Fortunately, that's a thing of the past as no one complains about ITZY's fashion sense
lately.
But I have to admit that the group’s fashion in the early days was one of the worst in
Kpop.
So, why do you think these idols are allowed to look like that though doing well in the
fashion field is now one of the most critical factors in making up the name of a group?
Do you think their company intentionally did them bad for bait advertising?