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SPEAKER: When someone clicks on your ad
and goes through to your website,
they're showing an interest in what you have to offer.
But don't you want to know what happened
after they got to your sites?
Conversion tracking is a free AdWords tool
that lets you see if your ads are leading customers
to take an action that's valuable to you,
such as making an online purchase,
filling in an online form, or signing up for your service.
So let's say you're a personal trainer who
wants people who see your ad to sign up for a workout
session on your website.
If you set up conversion tracking in AdWords,
you'll be able to see which ads led customers
to sign up for that session.
This is information that will show you how much value AdWords
is bringing to your business.
Setting up conversion tracking is easier than you might think.
All you need is an AdWords account, a website,
and the ability to edit code on that website or someone
to do it for you.
Ready to follow along with the steps?
Click the Try It Now button to get started in your account.
First, sign into your AdWords account.
And click the Tools tab at the top.
Select Conversions from the dropdown menu.
Click the New Conversion button.
Here you'll see we have a few different types of conversions
you can track.
Since we're advertising personal training services booked
on a website, I'm going to select Website.
In the Name field, enter a name of the conversion
you'd like to track.
Let's call it Training Session Booking.
This name will help you recognize the action later when
it shows up in your reports.
Next, you can enter a monetary value
to indicate how much the conversions you're tracking
are worth to you.
You can set all conversions to have the same value
or set different values for each conversion
if, for example, you're tracking purchases of products
with different prices.
If you choose this option, you'll
need to follow a different set of instructions.
Click here to learn more.
You can also opt not to assign a value to your conversions
at all.
In this example, we're tracking the action
of a customer booking a personal training session online.
This is worth $50 to me.
So I'm going to select the first option, enter $50 as the value,
and click Done.
The Count section gives you the flexibility
to count conversions in a way that
makes sense for your business.
Select Every if you want to count every conversion that
happens after an ad click.
This is a good choice if you'd like to track and improve
your sales.
We'll pick this option since we want
to count all training sessions a customer might
book after clicking the ad.
Select One to count only one conversion per ad click.
This is a good choice if you're tracking leads,
like a newsletter sign-up on your website, where
multiple sign-ups from the same person
won't add value to your business.
When you've made your choice, click Done.
You also have the option to adjust the conversion windows.
Conversion windows let you specify
how long you want to track conversions
after an ad click takes place.
In our example, customers who saw our ad
could return to our site much later
to book their training sessions.
So we'll want to choose a long conversion
window to make sure we count those actions as conversions.
View-through conversion windows let
you specify how long you want to track conversions
after an impression of your image or rich media display
network ad.
By default, this is set to a 30-day window.
When you're ready, click Done.
Next, click Category and choose the one
that best applies to the conversion
type you're tracking.
This will help organize your conversion reports.
And you can always change it later.
For this example, we're going to choose Purchase Sale
and then click Done.
Finally, we have a more advanced option
that allows you to choose whether or not
to include conversions for this conversion
action in your Conversions column.
This setting is selected by default.
But you can opt out here if you'd like.
When you've reviewed each of these areas,
click Save and Continue.
Once you've reviewed your settings,
it's time to get your conversion tracking code,
called a tag, which you'll need to place on your website.
In the Install Your Tag section, you'll pick one of two options.
Choose "Save instructions and tag"
if you'll be installing the conversion tracking
tag on your website yourself.
A text file will download to your computer
with your tag, which you'll need to copy and add
to the HTML of the page on your website
that your customers reach after they've completed
a conversion, such as the "thank you for your order" page,
for example.
You'll add the conversion tracking tag between the body
tags on this page.
If someone else will be installing
the tag on your site, like your webmaster,
select the option "Email instructions and tag."
Just fill out the email form that pops up
and click Send Email.
The tag will be sent to the person you've chosen--
usually, the person who edits your website's HTML code.
When you're ready, click Done.
Once you've added the tag to the page,
you can check to make sure that everything's
working by loading the confirmation page on your site.
For example, make a test booking.
Now go to the Conversions page in your AdWords account.
Your conversion actions tracking status
should change from Unverified to "No recent conversions."
Note that it may take up to 24 hours for the status to change.
You'll start seeing conversions in your account within a day
after people click your ads and complete conversions.
And the status will change to "Recording conversions."
Congratulations.
You're now measuring your campaign's success.
You can now see how ads drive conversions
by the statistics table in your Campaigns tab
by adding new columns.
From the Campaigns page, click Columns, then Modify Columns,
and choose Conversions from the list of categories.
Click the arrow button next to any conversion statistics
you want to add to your report.
Then click Apply.
And that's it.
Ready to start tracking your website conversions?
Click this link to begin.
Make sure to subscribe to our YouTube channel,
where you'll get all the latest AdWords tips videos.
And if you have any questions, you
can post them in the comments section.
Thanks so much for watching.
And have a great day.
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