live from san diego all right so we are here going to the traffic and conversion summit if you don't
know about that pretty cool thing it's a three-day event and we go to it here pretty soon but
what i want to talk about today is what is the most important thing to do at events and i don't
mean your own events although it could also translate that way but i mean other people's
events so events that you go to all right what's the most important thing that you need to do so we
will be getting into that in just a hot second first things first i do want to say if you are
not subscribed to my youtube channel i mean what are you waiting for for real go to my youtube
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when you go to the website that's how websites work this is not my first day anywho up at the
top you guys click on shop and then you'll be at my swag shop so you'll see what i'm talking about
there's a bunch of cool stuff there but one person every week is going to win something for free so
there is that okay let me go ahead and pop this out of here i see you guys in the live chat i
am going to go ahead and chat with you as soon as i'm done with what i'm talking about here
but um so go ahead and let me know any questions you have i'm going to put you up on screen if i
can so that's what we're going to be doing let's go ahead and get into our content all right so
what is the most important thing to do at events this is i have been going to events for years and
when i started doing this little hack it changed my retention and it changed my ability to see what
was for me okay and i didn't how many people have been to events i this is me included have been to
events and then you take notes and you take notes and you take notes and you take notes and you take
notes and you take notes and you take notes and then afterward you never again look at those notes
tell me in the comments if that's you it totally used to be me until i started doing this thing
okay it used to be so now you guys here's what i do whenever i come into an event i pick
my and intentions kind of a woo-woo word but i pick my focus i know what i need to work on or
what my focus is on in our business so like mike and i talk about business all the time i know what
my focus is on my business now if you don't do business no big deal what is your focus for your
life you know what is the thing that you're that you're working on in your life or that you are
in the middle of transforming in your life what things are you looking to make better in your life
or in your business so this is obviously you know traffic and conversion summit so it's you
know business related so what i do is i focus on okay here's where we're growing right now like
massively leaps and bounds here's where we're growing this is what i'm focusing on i'm focusing
on hearing things about this now what does that do not only does it make you actually think about
your business and where it's growing or where you need more help in it growing i mean that is
never a bad thing okay but it also from a neuroplasticity place is going to make your
subconscious start working for you so when you say here's what i'm here for you know here's what i
choose to get out of this this is my focus all of a sudden your subconscious now gets to take
the driver's seat and say okay cool let me make sure i find that stuff for you let me make sure
i go ahead and make that stuff super bright let me make sure you see the things you need to see
because what you're doing is you're programming your subconscious right like this god gave us
these amazing brains you guys why are we not using them why are we not programming them why are we
not like using them to their utmost potential i don't know the stat and i wish i did but i don't
but there's a stat of how much of our brain that we actually use and it ain't much okay
so like i'm not a mathematician but ain't much is really what it is so why aren't we using that more
and so what i would do you guys for the next event that you go to is focus on what you're wanting to
get out of the event what is the part of your life or your business that you want to focus on
and then allow yourself to just see that stuff right that's your subconscious is going to do the
work for you but it also i mean so this summit has a hundred speakers so that's a hundred different
in three days okay we can only go to probably 30 at the very most and so we have to scroll through
all of these titles of these talks and you're like man they all look good you know i want to
go to all of them but you can't go to all of them yeah well what if you run it through the filter of
does this serve the thing that i'm focused on well that makes it very easy i was able to go through
it boom boom boom boom boom pick out the things that i needed discard the things that i don't need
not now right not now not that not never but not now that's not the focus right now so that's my
whole strategy of front burner back burner okay front burner here's the thing that we're going
to work on right now that's our focus right now other things that might be interesting but don't
focus on the thing that i'm working on right now back burner back burn sometimes things pop
up and you're like oh that that needs to be front burner i'm gonna make that front burner
even though it just showed up in my life okay goes it goes to front burner if it makes sense
everything else back burner guys back burner that's how you don't get paralyzed also we're
just gonna segue into not getting paralyzed that's also how you don't get paralyzed in your business
by bottlenecking all those ideas they're all up here trying to get into this little tiny space
right of awareness and time and so all these ideas and then you're like i can't fit them
through that space everything gets clogged and then like results part of the jar empty right
instead just allow the ideas through that are in alignment with your front burner that help or
make your front burner better in some capacity right then you've got a good flow
and then your results can actually start filling up how you like that
how you like my results jar how you like that anywho let me go ahead and talk to you guys
here for a minute if you are not yet i need to say this because i would be remiss if i did not
if you guys are not yet in hbr and are like who are you martha also what is hbr um i am a business
strategist i've been a business strategist for years i help big corporations all the way down
to families i this is the stuff that i love to do i treat business growth like a game and that
doesn't mean that i play with your business growth it means you have somebody that's having fun
helping you grow your business and that actually matters more than you realize
that it does so anyway what i do in hbr is i teach you how to be able to create multiple
income streams from home just like i've done in five to ten hours a week just like i've done
okay now do i work more than that sometimes absolutely but that's my choice it's not because
i have to does that make sense sometimes i want to because my work is fun to me but i don't have
to that's like we need to make that clear distinction okay you guys you don't have to
so this whole word hustle really doesn't need to happen and you guys we live in a world that is
very topsy-turvy we need to take back control of what happens to us in our day-to-day life
quite frankly if we want to be able to keep our families safe we need to have control and we need
to be able to have options and we need to be able to make choices and i'm going to leave it at that
so uh if you want to learn how to do that and i pull back the curtain on how i've grown my own
business show you how do group coaching forever and ever amen group coaching for life you pay once
you have group coaching for life it goes up to 10k next month but today you can get it for 14.97
this is how you do it you go over to living the dream with martha you message me the words let's
do this we have a chat i give you the details and you say i'm in whenever you're in buckle up
and prepare for your life to be changed period all right let me see what you guys are saying
oh hi from england hello to you michelle goldfish size garrett good morning what's up man let me
get you on the screen there you go cindy i can see me doing this with all the training i am
in as deciding what training i need to focus on i do it every day i'm literally in many
huge masterminds many of them and so i have to choose on a day-to-day basis what do i focus on
do i like it all is you know sexy right it's all stuff that i want to know and i want to learn more
about but what matters right now it really as a business owner it's kind of a make or break thing
to be able to determine what matters right now or else you're just like
i'm gonna look at this and then you really have to be able to focus right and it's not easy to
do when you're very very excited and you're like there's so much to do right focus on one thing at
a time and then you'll actually get those things done and then there won't be so much to do okay
uh leslie love the front burner and back burner strategy that's my team literally hears me say it
all the time front burner back burner front burner back burner like that's just how it goes um hbr
is boss man yeah give it up for hbr right sarah what does hbr stand for i'm so glad you asked home
based revolution that's what it stands for and we didn't pick revolution because we were like man
there's there's an r what do we use what word do we use for r no uh and then we're like revolution
no we revolution was like the main part of the word that was the main part of the entire thing
because that's what we're doing here if you talk to anybody in it if you talk to people that are
growing and bringing their their significant others home from work they don't have to work
anymore guys they can bring their kids home from school if they choose to right they can
take vacations they can move to different places they can like there's all sorts of stuff happening
that is just like transcending what i ever saw or envisioned with this
like it's just it's a movement guys it's a movement and a revolution that's what it is
uh karen i love hearing to focus this should set me in a new path to move forward i need to get
back to hbr do it corey do it because it's boss that's why changed my lifetimes and i don't even
know what that number actually is corey but that's a lot it's a big big number that corey said there
cindy best training ever i love it okay you guys i'm gonna pop out of here because we're
about to walk down to the conference see you guys later have the best day