- [Instructor] Did you know that
there's over 200 factors
in Google's algorithm?
So how do you optimize your website
for all these 200 factors?
That's a lot of work.
Hey everyone, I'm Neil Patel.
And today I'm going to break down
the SEO checklist,
how to fix all your SEO errors.
(gentle upbeat music)
Before we get started
make sure you subscribe to this channel.
And if you're on YouTube,
click the alert notification.
As I mentioned,
there's over 200 factors
in Google's algorithm.
How do you optimize for all of them?
How do you fix all your errors?
That sounds overwhelming.
That sounds like a lot of work.
There must be an easier way, right?
Well, there is.
I want you to go to
neilpatel.com/seo-analyzer
and you can see the URL here.
Or if you're on the Neil Patel website,
you can go to Tools
and just click on SEO Analyzer.
Or if you're on the homepage,
at the very bottom
there's a navigation called Tools.
And again, click on SEO Analyzer.
And what this is,
this is a simple free tool
and it's a free report.
It'll break down all the errors
that you need to fix
to be compliant with Google.
In essence,
it's taking those 200 factors
putting them into one report,
one tool, so then that way,
when it analyzes your website
it already takes them all into account.
So you don't actually
have to manually create a checklist
and go through them.
This tool already has that checklist
built in.
So for this case,
I'm going to put in my own website
neilpatel.com
and then click Analyze Website.
And it takes some time to load.
I've put in my website many, many times.
So it's kind of cached.
And if your website's cached
and you want to rerun it
just click the Recall button right here
and it'll rerun your website.
Also, as you fix your SEO errors
then you want to click Recrawl
and it checks your website
all over again for those 200 factors.
So once you put in your website
and it loads
and depending on how large your website is
it can finish within a minute or two
or it may end up taking
up to 30 minutes
if you have extremely large website
with thousands of pages
and you just want to give it time
and let it go through your whole website
to see how compliant you are
with those 200 checkpoints
or more so checklist items
that Google has when it comes to
their ranking factors.
So as you can see here,
it gives an overview of my website.
My on-page SEO score,
my monthly Google traffic,
organic keywords, my backlinks,
critical errors,
warnings, recommendations
and it even breaks on things
like site speed cause that's important.
If you're in green, you're good to go.
If you're not in green,
you'll see either a yellow or orange
or red check box here.
And you just hover over the question mark
and it'll tell you what it is
and how to fix it.
And again,
you can see all the SEO issues.
So I want you to scroll back up
and then first start
with the critical errors if you have any,
if you don't, go to Warnings.
So I'm going to click on Critical Errors
cause I have some
and it'll say 28 pages with low word count.
And again, if you're not sure what this is
and how to fix it, just click on that.
What is it and how to fix it?
And I'll say,
"Without enough text on a page,
Google will have trouble understanding
what the content is about.
If Google doesn't know
what the content is about,
it won't be able to rank your content
for the search terms you are targeting.
But adding more texts,
you're telling Google's crawlers
and your end users
more about what is
that you have to offer.
Anything less than a few hundred words
is considered thin content
and will be nearly impossible to rank."
So how do you fix it?
"Add more content to the page
so that it isn't considered thin content
and has a better chance of ranking.
In general, the average web page
that ranks on page one of Google
contains 2,200 words."
Now that doesn't mean
that you need to put 2,200 words.
And your website you'll have some pages
with thin content.
So let's see which pages
are thin content on my site.
As I mentioned,
you'll have some pages with thin content.
This right here is my contact page.
If I load this up,
you can see right here,
this is my contact page in Spanish.
Of course most contact pages
don't have tons of words.
So it's okay to have a page
with thin content here and there.
This is my contact page in Italian.
This is my blog page,
my blog overview page,
where you can just continually
find more blog pages, right?
Pagination, you know, when you go
to like a blog and it just has
a list of articles.
There's not a ton of content on that page
unless you click through on an article.
This is my home page in Spanish.
I can probably do a better job
by adding texts there.
This is my A/B Testing calculator page
which is a tool on A/B Testing.
It's not going to have many keywords
and it just doesn't make sense
for this page too.
But as I mentioned,
some pages shouldn't have a lot of words.
Some pages should.
My training page,
I can probably add way more words to it.
Contact page in German, not so much.
A/B Testing tool page in German,
again not so much.
So, as I mentioned,
some pages will some pages won't.
This is my About page in Portuguese.
I can do a lot better job
of adding texts there,
cause a lot of people in Brazil
are looking for more information
about my company.
I can add testimonials,
reviews, case studies
and I can actually beef up
the word count there,
which would probably also
help with conversions as well.
So I want you
to go through each SEO issue.
And once you fix them,
click back to SEO Issues
and you'll see, you know,
all your errors where you can focus on
the critical ones first.
And I have 17 pages
with duplicate meta-descriptions.
Again, you know, three pages that have
"Neil Patel's an author,
entrepreneur, marketer, blogger.
He just helping small businesses grow
by using innovative marketing techniques."
This is a German page.
I probably shouldn't be using
an English meta-description
on a German page.
I need to fix that.
About page in English is fine.
About page in Spanish
shouldn't be using that
because in Spanish,
people really can't read that.
I need to fix it and make it in Spanish
or at least translate it.
Here's another one.
"Do you want to get in touch with me?
Just fill out the form below.:
This must be from my contact page.
I shouldn't be using
that meta-description in Italian,
that's English.
Terrible user experience.
So as you can see here,
if I kept doing this for all my pages,
I have some work to do.
Here's another one.
"Want to learn more about SEO,
digital marketing, conversion optimization,
e-commerce or even how to generate more sales?
Check out Neil Patel's marketing blog."
And these page three,
four, 34, et cetera.
I probably should use Rel=canonical
or block them off from Google,
more so use Rel=canonical
and that'll solve that problem.
So as you can see,
I have a lot of work to do here
with fixing my meta-descriptions
and making sure there's no duplicate.
Same with title, right?
Let's say blog,
Neil Patel's digital marketing blog.
You should be using.
I should be using.
And you should if you have this issue,
Rel=canonical with all your blog pages.
Here's another one.
"Neil Patel Helping You Succeed
With Online Marketing."
This is the Italian homepage.
I shouldn't be using
an English-base title tag.
I need to fix that.
And once you do this
with all your errors,
your critical and your warnings,
fix the ones that make sense.
Sometimes not all of them make sense.
And when you do that
and you fix them,
then you'll want to go back to SEO Report.
And then this click Recrawl website.
That's it.
If you do that,
you'll get your on-page SEO score
closer to 100.
The general rule of thumb,
anything 90 and above is amazing.
Anything 80 and above is not too bad.
Anything below that,
you should work on continually improving.
And you need to keep doing this.
And I recommend at least once a month.
And the reason being is
as you publish new content,
you keep changing your website.
As your business grows,
you add more employees,
you continually release new SEO errors.
And on top of that,
Google's algorithm changes
roughly eight, nine plus times a day
and things change.
So we're continually adapting
this SEO analyzer,
every time Google's making
big algorithm updates.
So then that way,
you have a fresh updated list of things
that you need to fix.
And this is the easiest way
to do your SEO checklist,
because instead of keeping track
of each element, as Google adopts,
this tool adapts with it as well.
So all you want to continually do
is just rerun your website
and just make sure you're up to date.
And as you fix your SEO errors,
just make sure you click
the Recrawl Website
and what that does is
recrawls your whole website
just to make sure that you fix things
in the correct way.
Now, if you have any questions,
leave a comment below.
I'll answer them and help you out.
If you enjoy the video,
like it, share it,
tell the people about it.
If you just want my team
to do all this for you
and handle your SEO,
check out my ad agency,
Neil Patel Digital.
Thank you.