youtube channel trailers are an important piece of any optimized youtube channel and a good
trailer can turn a lot more of your viewers into subscribers so in this video we're going to step
through a simple youtube channel template that you can follow to quickly create an optimized youtube
intro video for your channel including examples and ideas to make it super easy hey it's justin
brown here from primal video where we help you grow an audience and scale your revenue with
online video if you're seeing value in this video make sure you're giving it a thumbs up it really
makes a huge difference and all the links to everything i mentioned are in the description
box below let's jump into it so a youtube channel trailer is a video that is displayed to
people who haven't yet subscribed to your youtube channel when they visit your youtube channel page
these videos are a great opportunity to show non-subscribers what your channel is about who you
are and most importantly why they should subscribe you really don't need anything too complex or too
fancy you just need to follow a simple template to maximize your results and ensure that you don't
miss any critical elements so with the overall goal of your youtube channel trailer being to
let potential subscribers know that they're in the right place and really sell them or convince them
on why they don't want to miss any of your videos there are some key points that we want to include
and i'm going to cover these ones first then we'll dive into a simple structure that you can follow
to ensure that you don't miss anything so these are the things that you want to include in your
channel trailer what the channel is about a little bit about who you are your background
your experience your credibility some personality who your content is for what will your viewers get
by subscribing give some examples of the content that you're making and why it matters and you want
to remember to just be yourself show your viewers who you are and what you're about and they're more
likely to connect engage and subscribe now in terms of how long your channel trailer should be
i would suggest around two to three minutes at the most if you can do it all in around a minute
to two minutes perfect but i'll say don't drag it out any longer than three wherever possible
so those are the key things that you want to be including in your channel trailer now in terms
of you creating your own channel trailer here's an example trailer video structure that you can
use to help so to start out the first thing you want to do is to welcome your viewers onto your
channel and let them know that they are in the right place you'll then want to introduce them
to the topic of your channel and who it's for why you created it now you want to do this before you
start talking about you and how awesome you are your backgrounds and skills and all of that stuff
you want to let your viewers decide first if the topic is something that they're interested in
before you start talking about yourself so then once you've done that this is where you
are going to talk about yourself you'll share your background your skills your experiences
your story your credibility as to why they should listen why they should subscribe why they should
take this next step with you next you can dive into what they'll get from subscribing to your
channel so you can have some examples in here of the types of content you're going to be creating
the frequency how often videos are going to come out and again really why they should subscribe
to your channel and then in finishing this one's going to sound really obvious
you want to give your call to action what is the step that you want them to take is to subscribe to
your channel so this is where you're going to ask them or remind them to subscribe to your channel
if it's a fit for them if it's something they're interested in something that they
like the sound of everything you've just described this amazing channel trailer to remind them to hit
subscribe so they don't miss your future content now you could also mention here for them to hit
that notification bell so they won't miss any updates or any of your future content as well
but that one's really up to you but as silly as this step may sound just reminding them
to actually hit the subscribe button is a huge way to actually increase subscribers now when
you're uploading your youtube video you do get to choose if it's going to be a public video or an
unlisted video either one is still going to work as a channel trailer if you want your channel
trailer to be shown in and amongst all of your other videos on your channel then you can leave
it as public if you only want it shown to people who aren't subscribed then leave it as unlisted
and a last little pro tip once it is up on youtube utilize the title field and the description box
not to optimize for seo but instead to tell your viewers about your channel and encourage them to
subscribe you don't need to worry about seo or mastering the perfect title here
to have it show up in search results or to show up on the platform your goal is to let them know
what your channel is about and to encourage them to subscribe so use your title field
and the description box to help with that as well so now that you've got your youtube channel
trailer sorted if you want to learn how to create a branded watermark a little subscribe button that
sits on top of all your youtube videos helping you get subscribers while people are watching
your content then check out the video linked on screen and i will see you in the next video