I would like to tell you how Mass Media should be like in city 2.0.
How traditional Mass Media changes
And what it will mean for city 2.0.
For that I would like to tell you a little bit about history of Mass Media.
The first thing I would like to start with the question: «When did Mass Media appear»?
We can imagine the tale
In some town, on the square the man comes and says: «Royal decree! My brother, who had fallen off the horse twice, we should expel him from our town, because he dishonors royal family and me and he doesn`t deserve to be a citizen of our town».
Citizens listened it and reacted a little bit fancily
They were gossiping that the king is not very confident in the saddle either. Indeed he had rumpy pumpy with king`s wife.
But still the decree was becoming true and the town started to live without king`s brother.
But this is a tale. In a real life Mass Media appeared in ancient Rome
When Judius Caesar disposed to write what senate had decided on handwritten sheets of paper which were distributed around the town.
And citizens started to learn about some new laws and about how they should live.
We do not know what they were talking about but nevertheless may be God was speaking with them through these sheets of paper.
Because it was somewhere beyond, and it was an instruction and they could do nothing with it.
It lasted till the middle of 15 century, when Gutenberg invented a printer press.
The printer press could not only reproduce books
But practical sheets of paper with gossips, authorities` laws were distributed around the town and country.
After that these sheets were called after the name of a coin which was paid for that handwritten paper sheets in Venice.
That sort of newspaper brought to huge transformation to European lifestyle.
I mean that the idea could cruise around the countries with the help of newspapers.
And the idea which was proclaimed through the newspapers could spread and influence on the world people live in.
French revolution for example, or some religious changes.
This Mass Media was much bigger than newspapers, but still it has not had a global sounding.
When radio had appeared Mass Media got a worldwide sounding.
Invention of radio let the King, talk to his homagers not only in his state but all over the world.
We all watched the move «King`s speech».
And we saw that English king could not only speak with those who were in England but with people from India, Australia and other countries.
Now God`s voice sounded in absolute degree.
Australia could not see the king but they even could not imagine how the king could look, who he was but they heard his speech.
They discussed his speech but there was not any tie with him.
We understand that the voice of God which was coming out of the radio, it was powerful propaganda
And not without reason in fascist German radio had a great influence and Soviet Union had a lot of wired – radio outlets.
But everything had changed with the appearance of television.
Television was not only global but it had a huge influence on people`s life
Because people could see news in movement
And how we can say that war had started – informative wars.
In other words, the war in Iraq had stopped before the real fight was ended.
The first war in Iraq had been showed and everybody realized that Sadam Hussein would leave Kuwait and chaos would start.
But everything changed when Internet appeared. Voice of God sounded more quite.
Why did this happen? Because the Internet brought such thing as Web 2.0.
It is when users create website by themselves, users shoe their activity.
Appearance of internet brought to rise not only Web2.0 but space 2.0 and city 2.0
It is when users fill the space with new meanings, new ideas
What had happened? That town which I was talking about in the beginning turned to city 2.0.
This is a huge global square with people on it and from the various sides they hear voices that people who now we call modern Mass Media.
They say: «The decree of one King, the decree of another King».
But people still discuss these decrees and voices, voices of discussions are audible much more louder.
Now they can influence on what Mass Media saying, comment. They can express their needs and fulfill it with new meanings.
It means we crossed from one – way movement, God`s voice to two – way movement.
It means that readers viewers and users go toward to Mass Media by themselves. The set new use, they tell about what are they interested in.
This voice becomes louder and louder. Mass Media have to react on it.
But not only react, not only correct the information I mean that Mass Media had lost their right to be the one messenger of truth.
No, now reader corrects Mass Media: «No, here you wrote falsehood. I have 100% proof and I know what is written here».
More than that Mass Media use crowd source.
For example, we create card of prices, it means when prices rise, we created card when our readers can mark petrol prices in their region , even mark filling station where they were resupplied the last time.
It is important for us, we want not only get data about petrol prices, but we want to know real information about what is happening on patrol station.
That’s why readers and users are able to influence on traditional Mass Media.
What kind of city will be, it depends on you. We are waiting for your activity; we are waiting for your ideas. Please, we are ready to write about it and tell what city 2.0 we want to live in. Thank you!