Hello, everyone.
Derek with tatango.com.
Today, I'm gonna be demoing Kroger's RCS chatbot in Samsung's new RCS Chatbot Directory.
So, what I've done is I've mirrored my phone that I have in my hand here to the screen
so you can see it.
What you need to know first is with Samsung's new RCS Chatbot Directory.
It's a director of chatbots as it sounds and it is available on AT&T currently.
So, what is RCS?
RCS is Android's new messaging protocol, which is supposed to be the new and improved SMS
or MMS, and I'll show you why when we go into the experience here for Kroger's.
So, first off when you...and this is a Galaxy S9 just so if you're interested and this all
comes just right out of the package.
You don't need to download any apps.
It's really cool.
So, what I'm gonna do is I'm gonna click messages, and this is where I have my regular messages.
For me, I'm talking to a lot of brands every day, but most people have your family and
friends kind of in this messaging area.
Then you have your contacts, and then you have your chatbots.
These are all of the brands, there's only a few right now, that have launched with Samsung
and AT&T to be in the chatbot directory.
And again, these are not SMS chatbots, these are RCS chatbots.
So, let's go down to Kroger.
Now, first thing you do is when you click Kroger, as you just saw there, it goes to
kind of an overview screen with a call option, and add option, and chat option, their terms
and conditions.
I'm gonna click chat.
Now, the first thing that'll happen is a message will be sent inbound to the RCS system, and
then something will be sent back.
So, as you can see here I texted...well, I didn't text, but it automatically texts with
the word chat, essentially, that starts the chatbot.
Then it sends back a one...and isn't that pretty cool?
Like, you know, look on the screen, you know, it has a really nice image.
And then wrapped within the image is the text and you have old text which, you know, you
can't really do with MMS unless you're talking about the subject, but it just looks really,
really nice and put together.
Also, top left-hand corner, you do see instead of a shortcode, it just says Kroger and then
also on the left-hand side, you'll see that there is a little icon, a Kroger icon instead
of just the faceless person that usually brands will show ads when you're talking about SMS
or MMS.
So, welcome to Kroger.
Find recipes and coupons by exploring options below.
Then if you can see on my screen here, I can actually toggle left and right and you can
see it happening on the screen, and you have all these different options.
These are like smart replies.
Essentially, when you click it, it actually turns into a message, an RCS message gets
sent off and then the provider knows what's happening and then it'll send back the appropriate
information.
So, let's first start off with game day greats.
So, I'm just gonna click this button here, and that's pretty cool.
You can't click buttons in an SMS or MMS message, so I just got back a message that said, "Choose
game day recipes," and I'm just scrolling through these game day essentials and Main
menu.
Main menu will take you back to the original thing.
So, I'm gonna do a game day essentials and pretty snappy, as you can see, you know how
quickly things are happening.
So, what's really cool is I love these tiles because of the fact that you can swipe left
and right through them.
In addition, they have the bold text then they have the regular text, and then you can
put links at the bottom.
And those can go to really anything, you know, on the mobile web.
So, I'm gonna look through and let's say I want party beverages, and I'm going to click
"View products."
That's going to take me to Kroger's mobile website and two, this specific kind of category.
So, I'm gonna go back into here and I'm going to, again, a pretty cool experience how you
can just, you know, swipe through all these different options.
Now, if I click View products on any of the other ones, it'll take it to the mobile web,
so everybody gets what that is.
Let's go to game day recipes because I did the game day greats, I'm going to go game
day recipes.
And as you can see here, there's going to be the apps and snacks, big game party mains,
dessert favorites, drinks and more, and party dips.
And then at the very, very bottom here just like previously, if I click the little link,
it goes to the mobile website for Kroger.
And I think the last one down here, so if I go...and what's really cool is it is similar
to kind of an app experience, but it's within a chat experience.
So, to go back to the main menu, I would select main menu and then it goes back to the, you
know, Welcome to Kroger.
What I'm gonna do is I'm going to...let's go to coupons.
I'm gonna click latest coupons, and that will give me a kind of an image and you can see,
you know, you have the bold text there then the subtext, and then you have a link and
this will take me to their mobile website to download the mobile coupons.
So, really, you can look at RCS messaging and chatbot specifically, it's kind of a jump
off point for the brand.
I, you know, use the chatbot to figure out where I want it, where I wanna go and then
it'll take me to it.
And let's see, we did latest coupons, let's do easy dinner recipes.
So, it's gonna load up, its fall right now.
It's gonna load up all these different recipes.
And then if I want, excuse me, if I wanna click on one of them, oh, this is interesting.
Okay, so I thought this would take me to a mobile website because that's what, you know,
these links have been doing previously, but instead, these ones are actually the smart
replies, so they're going to send a message to the RCS provider, and they're going to
say click for more info.
And because I clicked easy beef dinner recipes, now it's sent me all the easy beef dinner
recipes to my phone.
And then if I click View All, let's just go to I'm a big burger person.
Yes, so if I click view the recipe itself, it goes to the mobile website.
So, anyway, that is a demo of the brand new RCS Chatbot Directory, and specifically how
Kroger is using RCS chatbots to engage their fans and then use it as a jump-off point to
go view recipes, to buy products, to download mobile coupons, really kind of anything they
want.
And as you can see pretty cool experience compared to just plain old SMS or MMS.
You know, you just can't get a lot of this kind of functionality when you're talking
about SMS or MMS.
So, anyway, if there's any questions about the Kroger's use of RCS or Samsung's new Chatbot
Directory, again, only available on certain Samsung devices and AT&T currently, let us
know.
Again, my name is Derek from tatango.com.