Did you know in today's mobile world that they're actually 150 million hours worth of
YouTube content viewed on a television screen every single day.
Well in today's video.
I'm actually going to talk to you guys about YouTube's recent announcement to start launching
their ad platform to people who are watching YouTube videos on their television.
So to learn about this really cool feature stay tuned.
Here we go.
All right everybody welcome back and thank for joining me.
My name is Jordan Steen.
I'm also known as Cereal Entrepreneur and at this channel we talked all about social
media marketing starting an agency building a personal brand of really just building a
business online.
So if you're interested in learning about any of that information, make sure you hit
the Subscribe button and the notification bell so you get updates to all of future content.
So YouTube really Google is offering a new platform that's going to allow people to advertise
more directly to people who consume television style content whether it's via the TV or on
mobile device.
And so this is going to be super exciting for people who obviously can Market to local
businesses or national businesses using YouTube's platform.
So let's go ahead and cover that in this video.
But before we get into that make sure you stay tuned 'till the end of this video where
I'm going to give you couple of Tricks really a tool that you're going be able use to up
your YouTube game and start ranking.
So that way you can start generating sales and leads from your YouTube efforts now up
until April of this year Google actually only allow people to advertise to people who are
using desktop or mobile or tablets, but obviously YouTube's tv-style viewership is growing very
very rapidly because of the fact people are getting tired of paying for cable where I
can get everything and stream it from a device on my YouTuber from my smart TV.
Now with that being said YouTube obviously wants to take advantage of that because it's
more evident For them and it's better for their advertisers.
So they're allowing people to start advertising via that television set or via that TV style
content.
Now, obviously this is a little bit different of a style of marketing because of the fact
that we're not actually hitting people when they're going out and searching for something
or when they're on social media.
We're doing actually when they're consuming TV when they're trying to entertain themselves,
right?
So this is like spot TV commercials via YouTube streaming.
So it's a really cool way because in spot TV, which an area that I actually started
off in I started off selling TV commercials back in 2014 when I got into the corporate
world and Spot TV is really great.
It can reach a ton of people.
The cool thing with YouTube is that you're allowed to Target whereas spot TV does not
have that capability and it's a big issue that I used to face as TV Advertiser.
So and if you guys have ever worked in TV, if anybody's worked in TV, please leave comment
below and please tell these people that I'm right because the Nielsen writings are just
terrible when it comes to actually telling you who likes what style of content but all
that being said you can have a great Youtube AD but you still have to have a you know,
somewhat semi-decent YouTube channel for people to actually respect you and be able to trust
you.
So if you want to figure out how you can at least grow your channel to their first or
to your first 1000 subscribers, we put together a video just exactly on how I did that and
the how you're going to need to do it yourself check out that video in top right-hand corner.
So again A lot of people are starting to use YouTube on their actual television so really
quickly if you guys have actually ever used YouTube on your own TV, please leave a comment
below and just say yes, I've used YouTube or you know be specific.
Don't just write.
Yes, just right like yeah, you know, yes, I watch YouTube on my TV something like that
because I'm interested see how many people are actually consuming YouTube on their actual
television these days so Google actually promised to release these app Platforms in fourth quarter
of 2018, which is now so they should coming out fairly soon.
So there are actually two types of campaigns that YouTuber really Google AdWords is going
to be rolling out.
So let's cover those really quickly.
The first one is called Light TV viewers and these are people actually don't watch a ton
of Television.
They consume most of their content on their phone or on tablet or on a computer and that
would be important to know because if they're not watching TV, that means they're not sitting
stationary necessarily that means that they could be on the go watching and so that's
something for you to take into consideration about the type of people you're targeting.
Number two is YouTube on TV screens and obviously it is what it is.
It's putting YouTube ads on someone who's watching a YouTube video or show on their
television.
So this could be YouTube Red.
It could YouTube actual YouTube videos something like that where we're able to Target people
in send them and ad now in the middle of their entertainment.
So a quick note would be guys don't Focus heavily on selling and on getting leads, right
you want focus on building brand and building engagement and building awareness around a
product or service that you offer now per usual when someone releases or when one of
these companies releases a new style of ad they only release it to the Top performing
channels or the top-performing marketers on that platform.
And the reason being is because they kind of want test it and those people will have
the biggest budget.
So they're going to able to test it, you know more frequently and really more effectively
so they're going to be the only ones have it for right now.
But in the springtime of 2019 is when we should see it for all YouTube channels once they've
got the testing and The Kinks worked out now guys, I don't know if you know how large TV
ad spend is roughly over 70 billion dollars per year, but it's huge and that means that
there's a lot of opportunity for you to actually go out and find businesses that are advertising
in the traditional TV space and say hey look we have a much better option for you.
Now, it's better targeting.
It's more cost-effective.
You're going to reach more people.
So why not go this way?
So if you're looking to get new clients start looking for people who are spending on local
ad commercials or local ad placement and your area and tell them you can do the same thing
at a much cheaper costing at them a better result.
So like I said in the beginning of this video if you want to find out a tool that we use
a secret that we use to really rank videos on Google and ranked number one YouTube then
check out the description and the link in the description will take you to that blog
article, but that's it for me.
thank you guys so much for watching as always make sure you hit that subscribe button and
the notification bell if you haven't already so you don't miss out on anything that we
do here at Cereal Entrepreneur and I will see you guys on the next video.
But until then Cereal Entrepreneur out, bye!
Ready to start living the six-figure work wherever Be Your Own Boss lifestyle.
Well, at Cereal Entrepreneur Academy we’ll teach you how to use a laptop and internet
to start your own social media and digital marketing agency get started with our free
Facebook ads training links the description below guys.
See you in the course Cereal Entrepreneur out!