PLAYBOY MAGAZINE HAS DECIDED TO NO LONGER PRINT NUDE IMAGES OF WOMEN
IN ITS MAGAZINE, WHICH IS INTERESTING BECAUSE THAT IS WHAT
THE MAGAZINE IS ALL ABOUT.
IF YOU DO READ IT FOR ITS GREAT
ARTICLES, NOW YOU CAN ACTUALLY MAKE THAT CLAIM AND PEOPLE MIGHT
BELIEVE YOU.
ACCORDING TO COREY JONES, THE CHIEF PLAYBOY CONTENT
OFFICER, "DON'T GET ME WRONG, TWELVE-YEAR-OLD ME IS VERY
DISAPPOINTED IN CURRENT ME, BUT IT IS THE RIGHT THING TO DO."
THEY
ARE DOING THIS BECAUSE THEY WANT TO EXPAND READERSHIP.
THEY WANT
TO APPEAL TO MORE WOMEN AND MAKE
SURE THAT MORE PEOPLE ARE PURCHASING THIS.
YOU ARE NOT
GOING TO PURCHASE A PORNOGRAPHY
MAGAZINE WHEN YOU HAVE PORNOGRAPHY READILY AVAILABLE TO
YOU ONLINE.
"THE MAGAZINE WILL DEBUT A PG-13 REDESIGN IN MARCH.
WHILE NO NAKED BODIES WILL BE FEATURED, MODELS IN SUGGESTIVE
POSES ARE STILL ñ [VIDEO BUFFERING] ñ
THAT'S SIMILAR TO THE CONTENT THAT IS ALREADY
FLOODING THE COMPANY'S INSTAGRAM FEED."
AGAIN, THIS IS ALL ABOUT INCREASING VIEWERSHIP AND
READERSHIP TO MAKE SURE THAT THEY STILL REMAIN RELEVANT.
>> I WOULD LIKE TO NOTE WHAT AN AWESOME JOB THE CHIEF CONTENT
OFFICER AT PLAYBOY IS.
I'M IN CHARGE OF CONTENT HERE, I'M
GONNA HAVE TO SEE THE GOODS.
HAVING SAID THAT, I ACTUALLY
LIKE ñ I DON'T KNOW THAT I LIKE THEIR STRATEGY, BUT I AGREE WITH
THEIR STRATEGY.
AS A BUSINESS MOVE, IT IS ALMOST INDISPUTABLE.
YOU ARE NEVER GOING TO OUT NAKED THE PORN ON
THE INTERNET.
BELIEVE ME MAN, IF THEY ARE LOOKING FOR THAT
KIND OF THING, PLAYBOY, YOU CAN'T GET LOWER THAN THAT.
WHAT
ARE YOU GOING TO DO?
HAVE A
BIGGER DONKEY?
WOMEN CRUSHING MORE COCKROACHES AND MICE?
YOU
DON'T WANT TO GO THERE.
PLAYBOY HAS A BRAND THAT IS WORTH SOME
DECENT MONEY.
WHEN YOU WANT TO SPREAD THAT BRAND ONLINE, YOU
RUN INTO A PROBLEM.
EVEN THOUGH YOU CAN GET ANYTHING YOU WANT
ONLINE, IF YOU WANT TO BE ON THE
BIG SOCIAL MEDIA, INSTAGRAM, FACEBOOK, WHATEVER, YOU CANNOT
SHOW BREASTS.
YOU HAVE TO CLEAN IT UP OTHERWISE YOU WON'T GO
VIRAL, AND YOU WONíT BE ABLE TO REACH MORE PEOPLE.
ONCE THEY
CLEANED IT UP, THEY REACHED
TWELVE MILLION MORE PEOPLE.
>> WHAT GOES VIRAL?
A SUGGESTIVE PICTURE OF A WOMAN?
>> OF COURSE.
>> AND MORE CELEBRITIES MIGHT BE WILLING TO POSE IF THEY
DON'T HAVE TO POSE NUDE.
IF YOU'RE A CELEBRITY THAT HASN'T DONE ANYTHING SCANTILY
CLAD, AND THEN YOU POSE WITH PLAYBOY, THAT WILL GO VIRAL.
>> CLASSY SEXY.
YOU WILL STILL GET THE CELEBRITIES WHO WORK
WITH YOU.
REMEMBER, PLAYBOY BLEW UP ORIGINALLY BECAUSE THEY
HAD MARILYN MONROE PICTURES.
SHE WAS NAKED, AND PEOPLE WENT
BALLISTIC BACK THEN FOR THAT.
IN THE HARDCOPY, IF YOU WILL,
THEY SHOULD INCLUDE NIPS.
IF YOU GET THE
MAGAZINE WE WILL INCLUDE BREASTS.
WE'RE NOT GOING TO
OPEN UP AND SHOW THE ORIFICES OF THE BODY, WE'RE NOT GOING TO GO DOWN
THE HUSTLER ROUTE, BUT WEíLL SHOW THE BREASTS.
ONLINE, IT'S MARKETING, NO BREASTS.
GOOD
ENOUGH FOR SOCIAL MEDIA, JUST SUGGESTIVE.
REMEMBER, A LOT OF
OTHER MAGAZINES ALREADY TO THIS.
PLAYBOY IS ENTERING THAT
TERRITORY, IT'S A SAVVY
DECISION.
THERE ARE PLENTY OF TITS ONLINE.
>> I KNOW THAT IT IS AN ONGOING JOKE THAT PEOPLE READ
PLAYBOYíS GREAT ARTICLES, BUT IT IS ACTUALLY TRUE.
THERE HAVE BEEN SOME GREAT CONTRIBUTORS.
THEY HAVE HAD NOTABLE WRITERS.
>> I HAVE READ PLAYBOY FOR THE ARTICLES.
I READ ONE OF THE
BEST INTERVIEWS I'VE EVER READ IN MY LIFE, IT WAS PLAYBOY.
THEY INTERVIEWED JOHN MALKOVICH.
PARTLY BECAUSE OF THE
QUESTIONS, BUT PARTLY BECAUSE OF HIS FASCINATING ANSWERS.
BUT TO BE HONEST,
I PICKED UP A COPY TO LOOK AT TITS.
THE WOMAN ON IT WAS THE
CONTESTANT FROM WHO WANTS TO MARRY A MILLIONAIRE.
SHE WAS
SUCH A BITCH.
SHE WAS ONE OF THE ORIGINAL REALITY SHOW
CONTESTANTS WHO WAS A BAD GUY.
TURNS OUT THE MULTIMILLIONAIRE
WAS BROKE.
HE WAS LYING ANYWAY.
WE FOUND THAT OUT MUCH LATER.
>> EVERYONE HAS GOT A NUMBER.
>> YOU DEFINITELY HAD A NUMBER.
SO, I PICKED UP THE MAGAZINE SO
THAT I COULD GO, WHAT HAPPENED?
I WOULDN'T DO THAT.
AND THEN I WAS LIKE, JOHN MALKOVICH
INTERVIEW, LET ME READ THIS.