Hey Youtuber!
Hey there.
Fancy doing sub for sub?
Sure.
ahhhhhhh
Hello folks welcome back to vidIQ, the channel that helps you get more views in less time.
One way to get no views and is a complete waste of time however, is to engage in a practice
called sub 4 sub.
I'm sure you've seen comments on your channel along the line of these.
They're irritating, and provide no value to the comments section of the video and yet
people still do it.
The question is why.
Surely even if you can get one subscriber for every 100 sub 4 sub comments it must be
worth something right?
Well let's look at that in a little more detail.
When a viewer clicks the subscribe button they do it because your content has convinced
them to do so.
Maybe it's because you lead an interesting life and vlog about it everyday or because
you taught the viewer how to fix something or maybe it's because you want to learn how
to grow your Youtube channel with more views in less time using our chrome extension.
Whatever the reason, that viewer fits into your target audience and understands the value
proposition of your content and for more information on those topics you can watch our quick guide
to starting a Youtube channel.
Sub4sub on the other hand, is simply an exchange of button clicks.
You don't know what sort of content the other video makes or if it's relevant to you.
There is no relationship or trust between the viewers
I call this a neutral exchange of irrelevant value and to illustrate I'll be back in a
second.
It would be like me giving you this mouse even if you don't have a computer and in exchange
you give me a christmas hat in the middle of summer.
It makes absolutely no sense.
Also consider how valuable subscribers are to your channel.
This will probably be a shock to the system but try this, go to any analytic and change
it just subscribers.
You'll soon discover that they aren't very loyal and make a very small percentage of
your overall audience.
If you use the Youtube creator studio mobile app that will highlight it even more.
So those numbers again.
100 sub 4 subs comment to gain one subscriber which represents 1 viewer in every 20 on your
channel.
And to make matters worse, you gained that subscriber through vidIQs law of Neutral Exchange
of irrelevant value.
If that's not the definition of foolishness I don't know what is.
Also I appreciate that some of these numbers are made up but you get the idea.
As well as sub4sub being a huge waste of time it's really annoying for everyone too.
Many video creators will add common sub4sub phrases to their list of block words in their
community settings so that they go straight into the review pile and never publicly appear.
Youtube also hates sub4sub comments as it harms their analytics and gives false information
to advertisers so it's getting smarter and smarter at automating sub4sub comments into
the spam pile.
In summary sub4sub is a terrible idea, but what should you be doing instead?
Take a look at this example.
A couple of months ago we received a comment from CZsworld who said he watched one of our
videos, took our advice to try something new and made a video which now has 2 million views.
No obviously that got our attention, we got in touch with the channel and the result was
a collaborative vidiq case study video which has picked a nice 13k views.
An engaged viewer with a valuable comment that resulted in two channels working together.
Everybody wins.
With that in mind, here's our subscribe pitch
If you found this video valuable and want more tips, tools guides and video making stuff
then by all means subscribe to vidIQ and don't forget to join in the on conversation below.
We read every comment.
Enjoy the rest of your video making day bye for.