what we are talking about today is uh how I grew my YouTube channel to a hundred thousand
subscribers plus we actually have more than that now but we just received the award which is
right there um absolutely surreal to get it somebody said today whenever I
was talking about we literally just got the award yesterday um or unboxed it yesterday
um somebody asked me how long have you been building your Channel or
how long have you been you know youtubing and it's been six years
six years is how long we've been youtubing so this is not an overnight success this is not
um you know I I cracked some sort of crazy code on growth and blah blah blah
this was consistent effort and it's not the sexy thing to say it's uh what most people want to hear
is they want to hear uh how did you grow to a hundred thousand plus subscribers in 60 days
that's what most people want to hear except you guys if you grow to a hundred thousand plus
subscribers in 60 days that is not sustainable um it's probably not even real you know uh it's
gonna take effort and let me I'm going to tell you the uh what I do every day on YouTube and
then you guys can determine what that would look like in your world with your brand with your
people Melanie congratulations on your consistency for six years thank you I mean some of you guys
have been with me the whole dog on time you've seen it like I just show up every dog on day I
just show up I'm like you might even be like you know what Martha go away but I still show up so
um uh what I pay attention to and there's there's a trick to this and I'm gonna tell you my trick
um what I pay attention to is what people are searching for and not what random people are
searching for but what my people are searching for right so I have a very like I know who my
people are and so the very first thing is that you need to know who your people are like uh the
demographic of them you need to know what they're looking for you need to know where in the journey
they sit and for somebody that's very new to the online space or growing income streams or
affiliate marketing or whatever uh you your your very first inclination is going to be yeah but
Martha how do I get the dollars and I'm going to tell you that's not how you grow your business and
it's absolutely not how you grow your YouTube channel um you do not focus on dollars when
growing your YouTube channel you focus on giving education you focus on giving people what they're
looking for because now we have people that you know they'll search for affiliate marketing
stuff on YouTube YouTube is that in case you don't know this YouTube is the how do I Channel and so
people go onto YouTube how do I do this how do I do that right and for kids it's like gaming right
so they're looking up different games and that sort of thing or unboxing of toys and you know
maybe they're looking up toys but for us that are adults it's the how do I do whatever it is Channel
and so what we need to do is we need to know what people are looking for that we actually help with
so I'm not gonna I'm not gonna see that people are looking for how do I change my oil in my car
that ain't what I know how to do and yes I hear it's easy but do I want to learn how to do it no
I really don't I really don't I'm just gonna have somebody else do that for me and I'm not going to
teach people how to do something that I don't know how to do please hear that I won't teach people to
do things I do not know how to do myself if you're following me please be ethical please be honest
with what you actually know okay don't regurgitate I'm so sorry it's early in the morning and I just
said regurgitate but don't regurgitate somebody else's information and make it yours because you
don't really know it you know what I'm saying there's a thing but anyway so what the trick
that I use to find what people are looking for there's many different softwares you could
spend a lot of different money a lot of different money you could spend a lot of money on different
softwares that are going to really hone in on what people are looking for but here's the free way to
do it let me just tell you the freeway okay the free way to do it is that you go to Google and
you type in what you help people do and so if I type in affiliate marketing into a Google search
and I hit enter or whatever whatever that button is and then I'm going to scroll down
a little bit you're going to see some ads and blah blah blah and then you're going to scroll
down a little bit and it's going to say people are also searching for this is literally Google
telling you hey girl uh this is what people are looking for as it pertains to what you offer
let you write that down or whatever you're going to do right write that down here's the
cool part is it's literally telling you so from an SEO standpoint search engine optimization how
you push websites to the top of the search engines which is the only place people find you by the way
just saying when they're ready to buy something or they're ready to learn something we go to Google
this is not get it twisted okay so anyway uh in order to get up there you are you are listening
to Google you're having a conversation with Google which is weird but it's good
you're listening to Google say okay people are looking for this and you're like Okay
Google I can answer that question and so you make a YouTube video about it
and then there's another there's usually four three or four then there's another one another
one now if there's one that you legitimately can't answer or you don't feel comfortable
answering it don't answer it okay don't do that but here's the deal when you click one of them
that you're gonna answer here's what happens you ready are you ready for this what happens
is it gives you more because you might be like Martha it's only four how am I going to create
a bunch of content out of four I'm freaking out like how am I actually going to keep using this
you click on one of them and it gives you more that are like that one that you're already going
to answer so it's going to give you more that are in relation to that one and it doesn't end
you end up with the longest doggone list ever in life there's no reason for you to not know
what you're going to make a video about I know people that sit around and they're like hmm I
don't know what to talk about today listen what are you doing you're spending way too much time
in here whereas you could be listening to an algorithm tell you precisely what your people
are looking for give them what they're looking for and then have YouTube be like she's the girl she's
the one that you want to listen to if you knew how many messages I got from people or how many people
joined my group daily that say I found an amazing video on YouTube and here I am you would be just
mind blown you guys I do not spend money on ads it's because I do not need to spend money
on ads organic search is really where it's at on building a large loyal audience it's where it's
at that's how we've gotten to a hundred thousand subscribers is because we're trusted because I
give people what they're looking for and I don't surround it with with a bunch of fluff a bunch of
malarkey if you will I just give it to people straight like what are you looking for here's
the answer boom how did I grow my channel to a hundred thousand plus use this strategy boom do it
if you want a gold if you want an additional gold nugget I got one for you
go ahead and transcribe that into text put it on your blog post and let Google uh crawl
it as well so you've got the blog and the YouTube doing one of these with a handshake in the middle
it's content strategy guys it's content strategy it doesn't need to be difficult and what I'm going
to do by the way what I'm going to do is also and this is totally going to be free for you
guys I'm going to do a um 90 days of content in 90 minutes I'm going to do a training for you
guys where we are going to create 90 so three months of content in 90 minutes and that's blog
posts YouTube videos and social media posts I hope you're ready for that stick around
for more info on it it's going to be coming up in the next couple weeks love you guys adios