why is self-marketing so fundamental in growing a graphic design business in
2019 I'm gonna supply all of the knowledge the facts and the tips for
marketing yourself as a graphic designer welcome back to Satori graphics and let
me kick off today's video with a quick question so how do you go from a hundred
views per month on your work to 10,000 views on your work it's all about
marketing and in today's video I'm gonna show you some free also some paid
versions of marketing yourself as a graphic designer
that you can do right now so it is 2019 and this is the age of social media and
so social media is free advertising for you your portfolio of work and your
graphic design career you really cannot throw out the chance of the utilizing
and leveraging social media to market yourself as a graphic designer so before
I get into the content you need to be posting as a graphic designer
how is social media so powerful but essentially social media is the sharing
of ideas and information and if something triggers someone emotionally
then they are inclined to share that post to everybody else on their friends
list so you really want to be triggering people to repost your submissions on
social media and spread the word of who you are and your accounts so it goes
from many posts on many social media platforms to many eyes viewing your work
to more potential clients at the very end of the video I'm gonna tell you the
big secret on how YouTube really can change your graphic design career in
unimaginable ways so stay tuned to the very end if you want to hear how YouTube
has also changed my career - so what kind of content do you only posting on
social media well firstly graphics is a no-brainer because as well
regret for designers of course and graphics really make that post that much
more interesting to people rather than just text on a screen so they're more
inclined to share it to other people and it should be noted that all of your
graphic design posts should appeal to a specific niche audience just like with
any graphic design project you need to be appealing to a specific target market
now wait a minute target market we're not actually selling
something to people well actually you kind of are you're selling
something for free as information but to take for example a beauty blogger if you
check out their social media posts they often use colors and hues that are have
skin tones and natural kind of colors and the fonts used often are feminine
and natural and also really really genuine in nature this isn't by mistake
this isn't some kind of coincidence they are appealing to their target market by
the style of their posts on social media this is only going to enhance the share
ability of their posts to spread the word of who they are now a really big
one for graphic designers is to be posting imagery as in photographs of
yourself your gadgets your tech and also behind the scenes stuff as well if you
let people and your audience into the behind the scenes of your graphic design
workflow it kind of makes it more personal and also it shows that you're
an active graphic designer and you're ready to be taken on board for a project
and also if you've got some new tech like a new camera or a new laptop or
something flaunting that stuff on social media just to solidify yourself as a
graphic designer now you've probably all seen them on the
internet on social media and that is those motivational quotes you know like
I wake up in a positive mood and go out with a smile and your day will be bright
it's kind of things actually I'm all for positivity I think it's a really strong
mentality to have but as a graphic designer it is wise to post you know
graphic design or art related quotes these are gonna be very shareable and
they're gonna be interesting to people in your niche and thus your posts are
gonna spread around the internet that much more and lastly for the content
side of things we've got humor everybody likes to laugh
everyone likes a chuckle now and again so posting humorous content it's quite a
good move that is if you're wise about what you're doing because what you find
funny the next person might not find that
funny so yet do be careful about what you post in terms of humor so that's the
kind of content that you want to be sharing on social media but what's a
strategy for really exploding and growing your business you need to be
linking away from your social media accounts in your posts and on your
account as well so maybe have an external website with your portfolio
work on and link your bio and also in some posts now and
again but just remember that everything you post should fall in line with your
niche target market and also your branding as well because that's quite
important that you have a running theme and style throughout the entire social
media account I need to look at your posts and realize oh that's from
so-and-so or oh that's from her and I need to know it's from you and I used to
have your signature within the style of the design this is gonna make you stand
out from the crowd and this is really gonna solidify yourself as a graphic
designer and it's something I've never spoken
about before and actually I'm thinking about utilizing this myself not for
graphic design before business in general and that is lead magnets if you
don't know what lead magnet is I'm gonna put some links down description box
below but essentially a lead magnet is a free download that people can utilize
for their own personal game but the only way that they can download this PDF for
whatever it is they have to give up the email address as a kind of trade you
want to grab the email address onto an email list examples of lead magnets are
maybe a mini tutorial or a FAQ sheets or cheat sheets were like a list of top 10
gadgets in 2019 they're going to enable someone to have the next step to the end
goal and that end goal was gonna require many many steps but your download will
fill in one piece of that puzzle so as an example I could make a PDF cheat
sheet of all of the keyboard shortcuts for a debut illustrator and then someone
can download that and just refer it back to it whenever they need to and in
return I get an email address so once you've grown a large email list
you can send out weekly emails you can market yourself from there and say for
example you're gonna sell a business card for 25 or 50 percent off this week
so lastly it's that big reveal this youtube.com/ and how has it changed my
career how can I change yours too I started making videos about three years
ago now actually and for the first year I gained you know the most traction my
videos are really really bad to be honest with you they're cringe-worthy
material now a fellow bag but YouTube is owned by Google and together they are
the biggest lie just machine search algorithm on the
Internet in general everybody uses Google and also YouTube to search for
things they want to know find out be entertained whatever you name it people
are searching millions and millions of times every single day on these two
platforms and because now I've got traction after grinding so hard on this
channel I get emails literally every other day asking me to work on a project
because someone has seen my video on YouTube either they've come across only
to directly what if Google something and my videos come up you can see how
powerful this is because I'm actually turning down jobs left right and center
mainly because I have no time and I'm working on different projects right now
but don't get it twisted it does take a lot of time to actually get to a point
where you have ten thousand a hundred thousand five hundred thousand
subscribers on this platform I think it took me about five months to get my
first thousand subscribers or one hundred account remember now but then it
started to snowball after that I calculated I spent around seven thousand
hours making YouTube content over the last two and a half years or so yeah
YouTube is a mountain and is a grind but social media and social media platforms
they are less of a grind but they are still things that require a lot of time
and effort and patience but back in the day you had to pay for advertising you
had to pay for this kind of exposure in 2019 you guys have got it completely for
free if you do it properly there are other things you can look into like
Facebook groups and also Facebook paid advertising and even you can advertise
on YouTube here you know these this adverts you see at a star of a video
there are so many different ways to market yourself for free and also you
know paid ways to do you think you use social media to the fullest or do you
think you need to spend more time working in your game right here on
internet I'd love to hear from you down below so do let me know what you thought
today's video and also what you want to see on my channel go ahead and kill it
on social media and until next time guys design your future today