When you think of online writing or even marketing in general, do you think SEO?
You should.
Here's why.
Google is the most visited platform in the world online, Google processes over 40,000
searches every second, which is actually 3.5 billion searches per day.
The amount of people using Google every day is staggering, I've been able to rank over
a thousand blogs through my site; expresswriters.com, over the past eight years.
We rank for thousands of organic keyword positions and those inbound rankings bring us 4,000
site visitors per day.
In this video I'm going to share with you eight heat tips that will really help your
writing get to the top of Google, consider this your ultimate SEO content writing tips
for now and in the future.
Number one, write to the right people with targeted keywords, your site content won't
reach the right people if you're not targeting the right terms and by targeted keywords,
I mean terms that your audience is actively searching for on Google.
So, it's why these terms you need to understand your buyer, who are they, what problems do
they have and why are they looking for these terms; then you need to know the exact terms
they're looking up online and don't leave that up to guesswork ,my favorite tools are
SEM rush and huge binder, for looking up accurate keyword data, I'll link to those tools in
the description.
Number two, focus on a readability, SEO content that shoots to the top of SERPs is incredibly
readable, when your audience clicks your link, every element on that page should keep them
there, the content should be engaging enough to grab and hold their interest and really
provide value and when they stay and read ,that makes your page look great to Google,
it tells Google hey this was relevant to the searcher, because they thought they were looking
for.
This ranking it's called well time and it's basically from the point of time we click
on a result to when you go back to search results in Google.
So, how do we create breathable content, readability can be defined as clarity of your content,
so you want super clear content, speak with a clear voice, organization of content; I
like to think of my blogs as many books and I like to organize them and structure them
in a way that's readable, this also means logic and simplicity, you want your content
to be logical but also simple.
So, just remember to be readable the content, the written content on your site must be understandable
and I'll leave to some examples of extremely readable content from some of my favorite
online writers in the YouTube description.
Number three, go deeper in your content; a really big SEO training for 2019 and beyond
is to go deeper and further into a topic.
According to industry thought leader Eric IE, Google is intensifying its focus on the
quality of content.
Here's what Andy said in a recent search engine journal article, we tracked the SEO performance
of a number of different sites, the sites that provided exceptional depth in quality
content coverage, literally soared in rankings throughout the year, sites that were weaker
in their content depth, suffered in comparison.
So, according to any this, trend is only going to continue, knowing that how can we go about
creating deeper content, right long-form words; the sweet spot here is 2,000 or more, explore
topics, have many different facets, great ultimate guides, go further than surface level
research.
So, instead of just quickly googling for statistic, dig deeper.
One thing I did recently was pull out from an industry-leading book and actually quote
from the pages in that book, so you really click on a link to a link that leads to a
study, which is what a lot of concentrators do, you want to go straight to that original
study.
Number four, improve your page speed, a really simple way to improve your SEO content rankings
in 2019, would be to increase your page speed; the slower your page loads the more frustrated
your end user gets and especially today, no one wants to just sit there and wait for a
site to load and studies show this is true, according to a BBC news report, shoppers won't
wait more than three seconds for a page to load, when they're looking up a retail product
and research from the Nielsen Norman group has found that most people leave your site
completely, if they're waiting 10, 20 seconds for its load.
So, make sure you don't have a lot of popups, scripts, code pieces, JavaScript, heavy videos
slowing down your site speed and invest in a good web designer or developer to help you
with your web presence.
Number five visuals matter, Mark Schafer thought leader and the author of the new book marketing
rebellion, recently made great points; today content should be artisanal, that means it
should be a crafted and what better content to have hand designed and created than your
images.
So, for us and Express writers, all of our blog content is actually hand drawn on paper
and then created in an Adobe program by our full-time designer.
You can find great designers on places like upwork.com, fiverr.com and studies have shown
that articles with images get 94% more views than articles without, but today crummy stock
photos are just not going to cut it, you need to have really good well-designed images to
stand out.
So, compliment copy with great images and you'll see more SEO success.
Number six provide facts and probably cite them, this goes back to a point we made in
the third point about going deeper in your content, but I thought this point deserved
its own little soapbox.
So, today the Internet has made it really easy for anyone to say anything without backing
up outlandish claims.
So, it's actually a differentiation point to go straight to an original study and pull
an awesome statistics fact that you've properly cited and include those in your content, so
the key for that trustworthy factor in SEO content is going to be research.
Number seven, format your online content for the featured snippets, featured snippets are
getting a ton of attention in Google lately and this will only increase, so these are
little blocks of information that literally appear in Google search results, when someone
asks Google a question.
So, feature snippets get the first spot in Google above organic results, this is a hugely
desirable place for your content to rank; to increase the likelihood of your content
getting sniffed for Google here are a few things to know, first answer questions definitively
in your content either final answer, secondly make your content the highest quality possible
readable, well-written full of statistics and thorough.
Next use numbered and bulleted lists, that format will actually show up in the snippets,
we see a lot of number and bulleted lists in the snippets, also include statistics and
data and structure your content and logically.
So, if operating announcement guide I like to come up with a table of contents, that
tell us the reader what they're in for, so I'll create that and then put it at the top
of my blog right below, and the intro; then I'll link to an example where you can see
that in action.
And sometimes the table of contents is what gets indexed in the featured snippets.
Number eight be the expert, so these days people is really valuing that expert or already
authorship in content more than ever before and this goes back to the consistency of your
content, how often you show up, your content can position you over time as an expert, if
you stick with it, reputation also matters.
So, in Google's recently updated search quality evaluate the guidelines, the creator of that
content and their history, both relate to that page�s rankings.
So, reputation evidence can include these things; first personal experience, you've
been practicing your trade for 10 years, let's say you talk about horseback riding, maybe
you own a ranch you did that for 10 years or you've written a book, you speak on your
topic and what the wider web thinks about you and says online, so that's reviews, forum,
posts, ratings that type of thing.
So, the content you need to create is position yourself as an expert, is an about page that
has thorough detailed information of your career, your expertise, what you're good at,
what you've done for clients, how long you've been doing it with dates, that type of thing;
you also need to make sure you have bio pages, set up your blog and if you guess blog, make
sure you have strong BIOS for your guest blogs as well.
So, that's it those are my eight key tips for SEO rankings with your writing in 2019
and beyond and if you've any questions about any of these points, feel free you're drop
them in the YouTube comment, so I will get back to you.
I hope to see you around, thank you so much for watching.
Pal on today's video, I'm actually filming with it the SLR camera, I pulled my husband's
old camera storage and this thing still works like a beast, so I may be using this for more
videos, let me take you on a little tour around my background, because I just got my kitchen
remodeled and oh my God, I've been so excited about cooking in this kitchen.
Oh, look at these amazing lights we got, so the table isn't done yet, but that's where
I'm filming and this is the remodeled kitchen, you own the appliances, I have been so excited
to cook in this kitchen.