On this episode we talk Vimeo,
the change on Facebook profile pics
and strategy around speeches.
(theme music)
You ask questions
and I answer them.
This is the #AskGaryVee Show.
Hey everybody, this is Gary Vay-ner-chuk
and this is episode 150
of the #AskGaryVee Show.
Feeling really good today.
Successful trip to London.
You know, I think we got to start recognizing
the fact that enormous amounts of money can be made
if you follow my Jets prediction.
I am now four-for-four.
As a matter of fact, Staphon, why don't you make a
little graphic of all four Instagram official predictions?
Let that take over the screen right now.
And hold it for a couple of seconds
because I am on fire.
I mean, 19-14 and it ends up 27-14.
I been really in the zone.
So the Jets win.
The Dophins have to fire their coach.
I'm feelin' really good.
I wore Buster Skrine's jersey,
he dominated the game.
Things are lookin' up.
Bye week this upcoming week so I get to relax
and just sit back.
Just sit back and watch other teams lose
so that's exciting for me.
And the London show was remarkable.
As a matter of fact, that last eight minutes
has to become a video in itself.
We need to talk about that.
That caught everybody's attention.
If you didn't watch episode 149, make sure you do that.
The Schmarvard shirt is out and about.
People are enjoying that.
Feelin' good, 150, a milestone.
But in the way that we roll here,
no special thrills, nothing, you know.
We'll reserve those for the hundreds,
if we can get to 200 that would be exciting.
And so India, it's good to see you.
All good stuff. - [India] Good to see you too, Gary.
- Thank you.
India, let's get into
the show!
- Show.
- I hope your sparkling water's delicious.
- [India] It's really good, thank you.
Good, let's do it!
- [India] From Joe-- - [Gary] Joe.
Oh, by the way, before we get into the show.
We released this morning a very important film to me.
Way too many people think that
entrepreneurship is a young man's sport
and it is the absolute golden era,
much like an golden era of this show,
the golden era for 40 to 80-year-old entrepreneurs.
So Staphon, put it up right here, let it play a little bit.
Actually, as a matter of fact, can you do this?
Yeah, of course you can do this.
Just let it play a little bit while we do this first question.
Just have it right here,
play a little bit while we do the show.
Let's link it up in YouTube and Facebook
and, more importantly, so many of you
have 40 to 80-year-old entrepreneurs
in your friends and family network.
You may not realize they're entrepreneurs because they
grew up in a time where that wasn't practical.
I'd like you to watch "6 Minutes for the Next 60 Years."
I like how we went with it.
All right, India. - [India] Um,from Joe.
- Joe. - [India] "In a tactic-obsessed world,
"how do you hammer home the truth that WineLibraryTV
"succeeded because of you, not the daily videos?"
- Interesting.
So Joe's saying that the daily consistency,
which seems like a proxy to success,
isn't the reason it was successful.
It was more of me and my talents.
Joe, I think the answer is they're both correct.
I mean, I would totally disagree with you
that, I mean, I lived it.
If I had quit after the nine-month mark,
it was me, I did it.
A lot of things would be different today.
That just wouldn't have been a foundational
piece of my narrative.
I wouldn't have broken out
into Web 2.0 culture,
which would then not have allowed me to
be a top-25-follows person during that era.
Would have not allowed me to network
in South by Southwest and meet all the
founders of the future most important companies.
There'd surely be no opportunity in 2008
to have dinner with Zucks at South by,
wouldn't have been asked.
So, you know, I think that yes,
and I've said it a bunch of times,
no marketing and no tactics will
help you if your product is shit.
If I wasn't good enough,
I could still be doing the episodes.
There's plenty of people that do.
I mean, you can go watch on YouTube right now
someone who's been putting out videos
everyday for the last seven years
and still has 8,000 subscribers and isn't getting
any traction cause they're just not good enough.
And being good enough is the variable, number one.
But to downplay the consistency of the work ethic.
And look, I'm feeling it now with the #AskGaryVee Show.
You know, in London, seven selfies.
Right? Seven people, I'm literally walking the streets,
"Gary, Gary," I'm feeling much more brand equity
because of the content that I'm putting out.
And, honestly, I'm feeling it a lot more
over the last 60 and 90 days than I did
over the first year of this show.
Like, momentum is a real thing.
Even the Jets game.
We were up 27 to 7 and then it
started getting a little hairy cause
for the last 18, 20 minutes Miami
basically had the momentum.
We held on.
Momentum is real.
In sports and in life and in business.
And the only way you gain momentum
is by putting down the foundation of work
that gives you the chance for momentum.
So momentum just doesn't come out of thin air.
It's a play, it's a moment, it's consistency.
It's putting in the work and so
Joe, I don't pound that home because
I think both matter quite a bit.
But yes, you know, no marketing solves
a bad product.
- [India] From Samantha. - [Gary] Samantha.
- How do you feel-- - [Gary] Samantha Fox?
- Samantha Elizabeth. - [Gary] Do you even know who
Samantha Fox is? - [India] I don't think so?
- Britt? - [Britt] I don't think so.
- DRock?
- Staphon?
Go ahead. - [India] Who is it?
- Listen.
Go ahead.
- [Voiceover] Samantha asks,
"How do you feel about a short video in place of
"your profile picture on Facebook?
"Motion sick or sick move, you decide."
- Motion sickness or sick move?
You know, I think gif culture is real, people like it.
You know, I think storytelling is storytelling.
I think they both can work.
I think it comes down to how good the gif is.
You know, like, I think it comes,
just like how it comes down to the picture.
To me, there's more upside in the fact that
it just creates a little bit more creative freedom.
DRock, is that what you were emailing me about?
You want one of those, right?
Um, yeah, I mean,
DRock wants it cause he's all about the video.
- [India] A lot of people were asking you,
that's why-- - [Gary] No, I'm glad.
I mean, I appreciate everybody asking and, you know,
this is not something I'm massively passionate about,
meaning I think this falls in the same category
about a company's name.
If your animated gif, your little video is good and clever,
it'll capture people's attention,
I think for the short term, over the next three months
it's probably a smart tactic.
Because in the world of the feed
you'll stand out cause it's new.
And so I think if you wanna go there
for a little bit more awareness, you do it right now.
As a matter of fact, I'm gonna now tell DRock to pick
some part of this answer to be my motion video
just for kicks and giggles.
It'll be very meta.
And so yeah, I think over the next 3-6 months
it's a smart tactic that might give you
a little more uptick in awareness
in a feed, crowd-noise feed culture.
But I think it comes down to the video
or it comes down to the picture.
One of the biggest reasons,
one thing I will say is,
I didn't change my picture on Twitter
for a very long time,
even though I no longer looked like that dude.
Which I think is a pet peeve of mine.
But I just couldn't give up the consistency
of, you know, you're so visual.
The amount of times I'm on Twitter where I'm like,
"Wait a minute, that's Rick?
"He must've changed his profile."
So I would say that I like the idea of
keeping something consistent in these small icon worlds
after you pick something for a long period of time.
If you're trying to build a brand,
if you're trying to get your content seen.
- [Voiceover] Irina asks,
"You seem to be everywhere!
"Are you democratic about your talks or do you
"have a strategy in place for public speaking?"
- Irina, I have a strategy about everything.
So I have a strategy for my public speaking.
At this point in my career I try not to speak much
unless I'm getting paid my very expensive fee.
It's a promise I made myself and my wife.
So there's that.
But when I am not getting paid,
it is absolutely a disproportionate opportunity
to do one of two things.
Which is build my brand.
And if I have to speak where,
I spoke recently where Hilary Clinton was first
and Steve Forbes was behind me and I was in the middle.
That's good brand positioning.
Ninety percent of the crowd, 98% of the crowd,
they didn't know who I was, but they sure knew
that I was one of those three people
and that means something and that makes them
Google me up a little bit more.
The other thing that I do is that
I really want to support certain communities.
New Jersey tech scene, the Harlem tech scene
is something that I'm going to be doing in the future.
You know, interns, young people.
So if there's something that emotionally feels right to me,
that I know that if I do it,
people in the future will do it as well
cause that organization can leverage my name.
And I'm giving back to something that means something to me,
Jersey, kind of like
the come-up, underdog area, you know, youngsters.
Those are things that I'll invest my time into.
But there's no, like, sure!
No, it's all like, (clicking noise)
No, "Sure!"
- [Voiceover] Matthew asks,
"What's the next industry to be turned upside down
"because they aren't adjusting business models
"to fit changes in technology?"
- I mean, the answer is everything.
You need the breakout product.
The reason the hotel industry
and the limousine service industry have been
thrown upside down is because
entrepreneurs came and attacked it full-throttle.
You know, the refrigerator, appliances,
smart appliances are coming so all appliances are on-call.
Retail.
Brands now can go direct to consumer.
So, you know, I think we'll see that play out
over the next 10 years.
TV, big media conglomerate companies
have to adjust to the over-the-top networks
and all the infrastructure they have in place
to be very expensive to produce television-like products
when people can just do it like this.
Or over-the-top as a new distribution game.
The internet is the middle man.
Period.
And so anybody who was in the middle
is on-call.
And that's most things.
And so I think every industry is prime for disruption.
It's why I'm so excited about this generation.
It's why, back to the film,
it's why I do believe a 48-year-old who has
a nine-to-six job can do something about it
from seven to two in the morning if they wanna be
an entrepreneur because there's so much opportunity,
so ripe.
So many things are convoluted.
The way we get wills.
There's a start-up I got involved with that's incredible.
Abortion.
Abortion is such an emotionally tough thing to begin with.
If you're in that position oftentimes,
generalizing obviously, it can be an offensive move as well,
but when you're going through something like that,
and then you have to go through the convoluted paperwork
where an app can solve everything in a minute.
Like, literally anything that takes time.
The DMV.
Like, anything that takes time
that is predicated on paper or legacy
or keeping humans in jobs,
like toll-booth collectors.
Like, come on, it's 2016.
I mean, like seriously?
No disrespect and you might be watching
and you are or have a friend or relative
that's a toll-booth collector.
Like no joke, they could make that money
doing something that can probably do them more upside
than sitting on their phone playing Angry Birds.
I mean, it's insanity.
And there's a lot of insanity out there.
And I'm excited about insanity getting punched in the mouth
by innovation.
Innovation, insanity.
(laughing)
I'm very focused this morning for 150.
Have you noticed?
The silliness is out the door.
We're getting real here,
because innovation's punching insanity in the mouth.
- [India] Super serious. - [Gary] Super serious.
I'm gonna get even more serious on this question.
- [India] Oh wow, okay.
It's the last one, so.
From Malik. - [Gary] Malik.
- [Voiceover] Malik asks,
"Will Vimeo ever be able to successfully compete
"with YouTube without running ads?
"Or will they keep thriving as a smaller competitor?"
- Malik.
Vimeo is a wonderful place.
It's a tremendously interesting niche place for video.
But it doesn't compete with YouTube.
And I don't see it really competing with YouTube.
Meaning they're just two very different things.
That's like saying
"Can Hamilton, the Broadway play,
"compete with Star Wars?"
It depends on what you're competing on.
Can it complete from a quality standpoint
and experience standpoint?
Absolutely, it's probably winning, a la Vimeo.
Can it compete on a scale,
an impact standpoint and dollar amounts
and money-making?
Absolutely not.
Vimeo's not built to compete with YouTube smartly.
When David plays Goliath's game
it goes out of business.
When David plays David's game, it wins.
And I think Vimeo's done a very nice job
carving out its proper niche within a video landscape
and recognizing it doesn't have the dollars,
infrastructure, scale, momentum and oomph
to compete on YouTube's game against YouTube.
We're maturing as we go into the 150s.
Maybe this will be the decade of seriousness.
- [India] A mature age. - [Gary] Yeah.
You keep asking questions.
I'll keep answering them.
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