- In this video, I show you exactly
how to add a YouTube watermark subscribe button
to all of your videos in just a few clicks,
like this one right here.
As well as how to create custom branding watermark
to match your YouTube channel, just using free software.
Hi, it's Justin Brown here from Primal Video,
where we help you grow an audience
and scale your revenue with online video.
If you're seeing value in this video,
make sure you're giving it a thumbs up,
it makes a huge difference.
And all the links to everything I mentioned in this video,
you can find linked in the description box below.
Let's jump into it.
Now, if you're wondering why you might want one,
we'll outside of being just another branding element,
that little watermark becomes a super accessible
subscribed button,
giving viewers an even easier way to subscribe
to your channel.
So it's a cool element of optimization
that can help maximize your subscribers.
So we're gonna start off with a quick overview
of the key things to keep in mind, before diving into
how you can easily create a custom watermark
for your channel.
But if you've already got that sorted and you have an image
that you know you wanna use, that's ready to go
then just skip ahead.
Because in the last section,
I'm gonna show you how to add it
to all your videos in just a few clicks.
So just check out the time codes in the description below
or the chapter markers on the bottom of this video.
Okay a couple of quick things to note
about your YouTube watermark or your little subscribe button
is that it's going to be small.
So the goal of it is to get people to click
and to subscribe.
So you wanna make sure that is not too bright
and distracting,
and also try not to have too much text on there,
that is going to be hard to read.
But really you can put anything you like on this image.
It could be your face, it could be your logo,
but because it is a subscribe button,
for us we like to make it look like one.
So that's what it's obvious that it's there for
and that it's more likely people are gonna click it.
When you're creating it
it needs to be a square and it needs to be a maximum
of 150 by 150 pixels.
And don't worry, we're gonna cover this very soon,
but also when you're uploading it onto YouTube,
you actually get to control
when it's shown inside of your videos.
Now these will show up and where can be clickable
on a desktop.
They do show up on mobile devices
only when it's in landscape, not on portrait.
But even on landscape they aren't clickable on mobile device
and it's gonna show really small on mobile.
And they also won't show up
if you're using another video player
to embed your video on say your website or somewhere else.
So they're primarily made to work on desktop and on YouTube.
Now, in terms of creating one,
you can really use any graphic software out there.
You don't have to be using Photoshop.
I'm gonna take you through it
and show you how easy they are to create
just using a free service called Snappa.
All right, so we're over here at Snappa's website.
Now, if we just bring up the pricing,
you can see that there is a free plan
that gives you three downloads per month.
And it's ridiculously cheap.
If you do go above that,
but this is all we're gonna be using for this one.
So I'm gonna go ahead and log in.
And then in here, there's lots of presets and templates
and things that you can use,
but we can go up to the top here
and we're gonna type in our width, which is 150 by 150,
you can go create.
So we're left here with an empty canvas.
So this is going to be our graphic.
So I'm going to come over here to background.
And in here we get to choose any of the photos
or anything you wanna use patterns, you can upload graphics,
but for this one, I'm just gonna pick a basic color.
So we're going choose a background color.
Let's pick some sort of red, let's go to custom,
something around here and let's close out of this.
So we've got our red background there.
Now let's go ahead and add in some text,
let's go a heading is gonna come in massive.
So we wanna shrink this down.
Let's just try around 20, 22.
I got a lot smaller.
Let's go, we can resize this afterwards.
We want it small enough so that we can see the text box.
Let's double click on it and let's type in subscribe
and select this.
Let's change the font here.
Lots of different fonts.
Let's just go with this one here.
Anton, you can make it a bit bigger now.
Subscribe.
Now let's change the color to white so that it stands out.
Bring this down here.
Again we can move these things around afterwards.
I just wanna get everything in there
and we can start playing around with it.
Now to keep it simple let's bring up a play button
or something in the top here, or a YouTube logo
so that it looks like a subscribe button.
So we can come across the edit graphics.
And in here, there's lots of different graphics
and things that you can use.
So you've got icons, you've got vectors,
there's photos, or again, you can upload your own.
So let's come back over here to icons.
And then here you could type in something like play
or YouTube, even.
So YouTube.
And we've got lots of different play buttons and things
and YouTube logos that we can use on our graphic.
We're gonna pick something simple.
Like one of these here, let's go to this one.
Then we're gonna double click on it
and let's change that to white.
And now let's make this one bigger.
That's it pretty simple.
Now obviously you can go through
and customize yours out more,
but this is literally pretty much all we're using
on our channel.
So then what you wanna do is hit save.
So they are saved in your account.
Then just wanna come up here to download
now, because this image is so small,
you can really use any of them,
but I'm gonna choose a retina JPG,
just so it's a high quality version that's coming out.
We're going to save that on our desktop.
Let's go YT, watermark, and hit save.
And now we're gonna go and upload that
onto our YouTube channel.
So you wanna go over to YouTube,
open up at your studio dashboard area.
Then down on the left-hand side,
you wanna choose customization
under branding at the top here.
This is where they've moved it to
down the bottom here you have video watermark.
So in our case, we already have one up there.
I can remove that one so that we don't have one.
And you can see in here that it's got those requirements
again, 150 by 150 pixels is recommended.
So we come down here to upload.
We'll go ahead and select our file here and go open.
We can crop it down if we need to, but by default,
we've already made what YouTube is after.
So we don't need to crop or scale it let's choose done.
And our little graphic image there is shown.
Now next to that,
you can actually choose the display time
or where this is going to show on your videos.
So the default here is just to show at the end of your video
in the last 15 seconds of your video,
you also get to choose,
if you'd like it shown for the entire video
from absolute start, right through to the finish,
or you can choose a custom start time.
Now this is normally what we have our set to
so that it shows up at around the 32nd mark,
after any ads have popped up or anything like that,
then it's going to show up on the screen.
So that's where we have our set to.
Then all you need to do to save this
is just come up the top here to publish.
And that is now saved and showing on all of your videos.
So let's just check out one of our videos
and it will show you if we go to around the 32nd mark,
you'll see it appear down the bottom here.
And when people put their mouse over it,
then that's where they can subscribe.
So that's how easy it is to create your branded watermark.
And so now that,
you've got your YouTube branding watermark sorted,
if you want to find out how you can grow faster on YouTube
strategically, by doing some keyword research,
then check out the video, linked on screen,
taking you through three tools that you need to know
for best results.
I'll see you in there.