What's up? you, guys
jason
Wardrop here i want to welcome you back to day 5 of 6 of this marketing series
So, today we're gonna go through and talk about how
To, go and expand your marketing so you're
Not just leveraging one resource so if you watch the past videos okay and i will actually link
Above to the playlist and so you can go through and view all of the videos small
We will have the final video the capstone video
But we've gone through and talked, about how. To upload your existing network into facebook, ads so you can target them specifically we've talked about
Email marketing
We've also talked, about instagram as we've talked, about all these different
Ways to go through, and market your business now the thing is you don't
Want to just rely on one of these sources so like it's tough when
You're, just relying on facebook or just relying on email or just rely on instagram you, want to go through and
diversify your assets so initially it is good to go through and go all in on just one
Platform but once you go through you kind of get a solid
Base so like let's say you generate your first 500 leads or your first thousand leads it's good to take those leads and
Go, and have other channels of communication with all of these leads so one thing that i like to do is go and utilize
Facebook messenger so there's a tool it's called a mini chat so ma, ny ch8, e.com
Okay and i know they were not allowing new accounts to be created for a little bit because of the whole data breach with facebook
But i believe if they have, not opened that back up yet they will be coming very soon, but the cool, thing
About this is you can go through and you can create a message
This, is gonna, be sent to that four person's facebook messenger inbox so just like, how
You, go and you do an, email blast you can go through and do the same thing but they
Receive it in messenger and the cool thing is is the open rates are extremely
High, the amount of people clicking on those are extremely
High, so it helps you to go through and get your message out to more people on more channels so let, me just show
You, guys, how to do this this is like a, way to go through and build up this mini chat list so
We want to go through, and offer them something of value in order for them to go through an opt-in
So let's say your realtor you might, want to um invite them to an open house you might
want to go through and give them information on
Buying or selling a home or some cool, things, like tips that
People selling their home don't know to increase about
Your home so they have, this this tool, over here it's called growth, tools so if we click on that we're
Gonna go through and click a, new, growth tool
And the idea behind this is to get more subscribers so just like you have a people on your email list so if you
Go, through, and blast out an email
So let's say you have a hundred people on the email list it'll go to those hundred, people so this is obviously a?
Demo account you can
See right here but i've got four people that have opted in on this so if i come over here to do a broadcast
and i hit new
broadcast i can go through
And send a facebook message to all four of those people now
Obviously if you're just starting out completely from scratch you need a way to
Leverage that and increase the number of people that are on the subscriber list
So that what we're gonna do is come down here to growth tools as i mentioned a little bit earlier we'll hit new girl tool
and they have all these different options so if
Somebody if you go make a pulse on your facebook page if someone comments on that facebook page
They can go through and you can have an auto response to go to them so that one's right
Right here facebook comments you can, also create a landing page so they go through
They, just click send a messenger or opt-in or whatever it is so that's really cool
This one is some it's basically a url that as soon as they. Click it it takes them straight to
Facebook messenger as opposed to like your blog
Your website your landing page whatever so what i like to do typically is come over here to landing page
And we can go through and you could just easily design this landing page right in here so like
get this special
Thing right so you, want to obviously customize it to you and your business something that's gonna entice somebody to go through and opt-in
Okay, and then we just want to make a little sub headline
it's
Really, cool, okay something like that and then we can, say down here i think you can, change this
Okay, so the button type you can, say send a messenger or you can, say with the check, box and you can
Say get the really cool
thing
Because i like to i like to go through and actually put on the words like on that button of what they're
Gonna get as opposed to like send a messenger or opt-in or subscribe like
Get download the pictures or get this freebie or whatever so that like it just kind of increases conversions in my experience
So you can go through you can, add a picture actually make a picture right, above here whatever
You, want but just like, make this simple guys, we'll just hit save and then
We will go and through and we'll hit next?
Ok, so then just like you guys, have seen on arsenal, ok, we've had the landing page, we have the thanks page, which
We capture in our snow, their name their phone number their email address, we can, capture their
Physical address, we can, capture a
Whole bunch of different things
But with this one you're more capturing their facebook messenger info so we'll hit next right here and so this is that next page
Ok, so we can, say hey you know thanks
Click below, to download or to get it or whatever whatever you're talking, about right so you can
go, through
Change up this right here
update this section and then when they click view and messenger it's gonna take them to their facebook messenger profile and
Whatever page you're sending this from or whatever page, you're, like, setting this up as you can
See i'm setting up under the real estate agent and as i as you. Guys can
See right here mini chat actually has a free account. You can go through and grab
So, we'll just go through, and that will take them there we'll hit save, ok, so we're gonna hit next you can
Also, add an image you can kind of like, mess around with two different things here i'm not gonna necessarily, do that right now
Oh, actually oops
Hit that right there so hit next and then you can have an auto opt-in
Message, ok, so if you, want to go through this
Is kind of like a standard one you can hit edit and you can go change up the message whatever
You, want it to. Be but, we're just gonna leave it just like that for now
Ok, so we'll hit next?
Just kind of going
Through, this really quickly, ok so once we got this all set up donald's knickknacks right here and then see this right here
This, is the url where, we want to send people to so we'll say copy url to clipboard
And we'll open up a new tab and we'll paste that in there and so this will take us to this url
Ok, now something that you might, want to do is go to
Goog, goog!
L or bi tly and just go through it's a url shortener so you don't have
This, like long messy url you, say shortened url and you just copy this right here so now look at
This, when you paste it it's a lot shorter and it's just a lot, cleaner okay so now
You might be like, okay, cool, we've got the landing pace up how, do we get people there without
Going through, and spending more money, well what, we can, do now
Because you've got all of your leads right that we've imported from linkedin from google from contact from all or outlook
For all your different contacts or even the leads that we've generated on previous ones from your ads
You can go through, and we can send an email to all of these leads right here, okay?
So what we'll do is we'll come in here click on messages then, we will click on emails and we'll create a?
New, email so this is gonna be like an email blast to everybody, okay, so we'll just hit create email and then we'll say
Get this cool, freebie right so then like it's kind of like the subject, line the idea the subject
line guys we'll just hit this really quick is
To, not necessarily to sell them to click on that that landing page and get them to opt in the the sub
The purpose of the subject, line is to sell the open, okay?
So what that means is you want them you first need to get them to open your email, okay, so the subject
Line is to get them excited and theis to go through and open the email
And then the body content the whole goal of that is actually get them to click on the link
And then the goal of the landing page so your headline and sub headline, is get them to actually click here and opt-in
So there's multiple steps you can't be thinking like, oh with the subject. Line i want them to get like opt-in
Already, there's multiple steps they have to go through
Because you're competing with a lot of other emails in their inbox case you need to make it exciting, so we'll say cool freebie
Demo right here and obviously put your name your email right there and then what, we can, do is say, hey, grab the cool
Freebie right and then we can, just go through if we don't, want to use we can
Either paste the url right in there or if we don't want to do that we can
Actually just hyperlink it so we'll just highlight all that and then, we will select this one right here, okay?
We'll paste the url in right there hit insert and so now if anyone hits that clicks on that it's gonna go out to this
landing page
right here
So you can, say hey get this cool
Special thing awesome i want to get it and then it sends them to the next step alright so that's basically how
That you want to go through and leverage and
This is i there's a lot of other marketing channels there's a lot of other ways to communicate with your customers you know
There's snapchat there's instagram there's youtube
there's a lot of different platforms but if you are a small business owner this is
probably the second one i would go for so i would go through watch the first couple of videos
Take, that existing audience put them into facebook get those retargeting, ads going, also get some ads going
Some of that cold market get the email marketing going like
we covered in the last video and
Then once you've got all that going go through and start to diversify so you're hitting them in their email inbox
And their facebook messenger inbox they're seeing you on facebook they're seeing you on instagram and then they're like
Man this person's all over the place so if i'm going through and i want to sell, my home they're
Gonna, be all over the place so i want to make sure that i go through and i list my home with them
Okay, so you see how
Powerful that becomes when you go through you start to use all these different channels, okay?
And then as i mentioned earlier?
Once you get this all set up you can go through and do a messenger bought broadcast you can
Do an email broadcast you can, do all these different sequences so now here all
We would do is just come over here to choose route recipients and schedule delivery so maybe let's say
We want to send it out on wednesday or we can, say sent immediately whatever is so we'll say send on wednesday may 2nd that's?
Will go we'll just, do two p.m.. That works great then, we'll hit next and we can say?
Hey, we want to send to all of our leads and let, them know?
So they can opt in which i would probably recommend or you can, say hey i only
Want to send it to leads that are first-time homebuyers or you know it's a buyer lead or they they're
From the linkedin or something like that so i would just come in here and just say hey
Send all my leads hit send email and then that will schedule it out for i think was wednesday wednesday
May 2nd at 2:00 p.m.
and your set ready to go and you'll start to see these opt-ins come in
Okay, right here and so on your dashboard you'll start to see this number grow, which is really cool, because then?
You're able to see how
Many, people you're able to go through, and reach directly in their messenger inbox, okay so anyway guys i highly recommend go through
Create a free account on mini chat go take those subscribers that are already in your arsenal account in the arsenal crm
And blast out that email create, some type of hook, okay it's got to be something intriguing, okay so if you're
Gonna go through and do this and it's not intriguing it's not something that people want
Nobody's gonna opt-in. Okay, so you, want to make sure that it's intriguing is
personalized as customized tailored to your business and then you'll get a lot of people opting in
And you can market to them on so many different channels right so anyway guys, hopefully, this video was helpful
Today if it was go ahead and give it a
Thumbs up drop a comment down, below, let me know, what you guys thought let, me know
What business you're in and how i can go through and help you guys generate more leads, make more money and grow
Your business and if you guys are brand, new here make sure you subscribe and with that said, i will see you all tomorrow