- Have you been lied to by your favorite food?
- Let's talk about that.
(groovy music)
Good mythical morning.
- Almost every company out there
has some sort of marketing slogan, tagline or call to action
to help you remember who they are.
Like if I say I'm loving it,
you immediately know who I'm talking about.
- If you say I'm loving it,
it could mean anything
because you pretty much like any food.
- Fair point, but I'm talking about McDonald's.
And while that claim is a little more subjective
to every individual person's own opinion,
some brands make definitive marketing claims like that
that have gone wholly unchecked.
- Wholly?
- Wholly unchecked.
- Wholly.
- So today, we're gonna find out
who's been selling the truth
and who's been feeding us nothing but lies?
It's time for Don't Lie to Me, Food!
I Thought We Were Closer Than That!
I Wouldn't Have Let You in My Mouth
If I Knew You Were Full of Crap!
- Mmhmm, here's how this is gonna work, okay?
We're gonna take a series
of famous brand, slogans or taglines
and put them to the test in real life.
- If it turns out to be true,
we will officially call it bonafide.
If we find that it's nothing more
than a case of false marketing, it'll be total lies
and we will demand that they change it.
- Let's get testy.
First off, we got "Raisin Bran",
not crunch which is one of my favorites,
but this is a staple for any pantry.
The brand is most popularly known
for the two scoops of raisins in every box slogan.
Does that ring a bell?
(bell ringing)
It did that one.
- I guess it does.
Thank you, Ring-a-Bell Boy.
For any of you who are still not familiar,
here's the old commercial.
♪ This tugboat crew has a plan ♪
♪ And they begin by digging in ♪
♪ To those two scoops in every Kellogg's pack ♪
♪ Two scoops'll keep 'em coming back ♪
♪ For two scoops of some juicy raisins ♪
♪ In Kellogg's Raisin Bran ♪
- Awe, man.
♪ Two scoops ♪
- That is so catchy.
- Very catchy.
- Now we have determined
that this is the actual size of the scoop
based on two factors.
Number one, we analyzed that commercial
based on the assumption
of how far apart those guys eyes were
and then based on how large the sun was.
And this is the exact size
that is being claimed in the commercial,
a three ounce scoop.
- And honestly, I feel like the scoop in that commercial
was even bigger so we're really giving them a nice chance.
I'm gonna pour roughly half of the cereal over there
and half over here so we can double team and half the time.
- This might blow your mind,
but did you know that every raisin
was once a grape?
- I did, yeah.
- I learned that last year.
I mean every single,
can you imagine how many grapes this would be?
I think I'm gonna separate and then scoopify.
- [Link] No more stuff in there.
- We're not counting grapes.
We're just putting them together into,
well the only thing we have to count is two scoops.
- And you can't eat any of 'em
because that's gonna mess things up.
You can eat all the flakes you want.
I mean you're not even putting directly in the scoop.
- I'm putting it just over onto the side.
- I mean you could save yourself a time of trouble later
just by putting 'em in the scoop.
- [Rhett] Yep, too late.
- I'm just telling you.
You know what?
I don't want to control how you're doing things.
- You don't?
- Just because I know the best way to do it
doesn't mean that it's the way you have to do it.
Now this is looking pretty good, guys.
I think that this is gonna work.
Assuming that we have divided
these appropriately- - I think I might
have more grapes than you over here so.
- [Link] Yeah, I'm looking pretty good.
- Now put me next to the sun.
- You want this in here?
- Next to me, not in my way.
- Well, I don't know what you mean.
- I want to compare.
Do you know what next is?
- Hey, don't get testy, man.
Two full scoops in every box.
Raisin Bran is
- [Both] Bonafide!
- Next, we have a classic
that is no stranger to this show
or my birthday parties growing up, KFC.
Unless you've been living under a chickenless rock,
you know that KFC claims to have chicken
that is finger licking good.
(bell ringing)
- It also rings a bell.
- We're trying to lock that in.
- Are you a chicken finger licker?
Because I think that the slogan-
- A chicken finger licker
is different than a finger licking chicken.
I don't lick my chicken fingers, that's gross.
- But you lick your fingers after eating chicken?
I just don't like the idea of like licking my fingers.
- What about licking mine?
- And especially licking yours.
- I don't know if I am,
but the thing is is now that I'm being watched,
I'm in my own head about it.
- This is not the test. - It is good chicken though.
- We have conducted a bonafide,
I'll call it a double blind study,
I don't know what that means.
We asked crew members to eat chicken
and that's all we told them.
We filmed them.
They knew they were being filmed,
but they didn't know
that we were trying to see
if they were gonna lick their fingers.
- But they weren't blindfolded
'cause that's not part of the double blind study.
Let's watch
- And find out.
- Do you know how to eat, Mindy?
- Ooh, crunchy.
- [Link] They're happy.
- It doesn't taste familiar to me, though.
- What?
- [Rhett] Okay so they're eating with their hands.
- It might be familiar.
- [Rhett] We don't have any fork eaters.
- Like grocery store quality.
- I don't think it's grocery store.
- I love how they didn't give us napkins.
- I heard Morgan say, "Napkins" and Chase said, "Nope".
- [Rhett] Okay, okay, so they know something.
- [Link] What is David doing?
He's making the chicken move.
- Everybody sway back and forth.
- [Rhett] I think they're afraid to-
- [Link] They're engaging.
- [Rhett] They're afraid to lick their fingers.
- Amy's wiping her-
- I think this will just be my lunch break.
- They were not comfortable licking their fingers on camera.
- Well, they're being watched.
They don't want to be the finger lickers on camera.
So, I mean I just feel like-
- It doesn't feel great.
- I think the thing is is that do you get the need
to possibly lick your fingers while you eat the chicken?
It's up to you whether you lick it or not,
but is there something on your fingers that could be licked?
Yes.
- Definitely. I mean, they were down like this.
- KFC can't control your behavior,
but they can control what happens
when you interact with their chicken.
- But they're trying to control it
because they're putting that slogan out into the world.
- They're just suggesting it.
- Yeah, but it's planted
and the fact that it is in their psyche somewhere
and none of them did it-
- I mean they're sitting their standing like this
at the end of the-
- The manipulation increases the chances
they should have licked their fingers is what I'm saying.
- Right, so you're saying it's bonafide?
- No, no.
- [Stevie] I'm siding with Link on this one
'cause the test isn't do you need to lick your fingers,
it's do you want to lick your fingers?
- Actually it's did you lick your fingers?
- Well, the only thing I'll say,
and I'll go along with you and call KFC a liar,
as long as they'll still sponsor us one day,
is that I do feel
like the grease depositing onto the fingers
is something that they successfully accomplished.
Whether you lick your fingers or not is up to you.
So we're gonna say KFC, total lies!
(Rhett laughing)
Okay, before we put this next food claim to the test,
we want to remind you that this is your last chance
to watch Good Mythical Evening
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But remember that no matter when you purchase it,
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So check it out, it was crazy, a lot of fun,
goodmythicalevening.com.
All right, next we're taking a trip into candy land
with Starbursts.
They're not as good as nerds,
but that doesn't mean they ain't good
and it doesn't mean that their claim is false,
which is unexplainably juicy.
(bell ringing)
- Oh yeah.
- There's that bell.
- There it is.
Now first of all, that's not even a word, man.
Shouldn't it be inexplicably juicy?
- Unexplainably, yeah.
- Inexplicably is just harder to say
and not as catchy.
- And I didn't know that was their slogan,
but when you look at the Starburst, the S,
it actually has a juice drop coming off of it.
- That's a juice drop,
everybody. - And of course,
they say unexplainably juicy in their marketing.
- Do you think of Starburst as juicy to begin with?
- I think of them as fruity and chewy,
but I've never-
- There's juice happening in my mouth,
but is it from me or is it from the Starburst?
- You can't explain it, see?
- I do see where they're coming from.
- I wouldn't have thought to describe these as juicy,
but it is happening in my mouth.
But to find out, we're going to enlist the help
of somebody smart enough
to explain the science behind juiciness.
Okay, so let's bring in our good friend, Science Mike.
Welcome to the show in person, yeah.
- We did it.
- Here you are.
Of course, we have a lot of interactions
in our normal friendship lives
where we're just grilling you about stuff that we,
please explain so-and-so to us.
So if you can explain why these are juicy,
then you're basically debunking
their entire marketing campaign and that would be awesome.
- Yeah, let's do it, let's do it.
Let's completely tear apart Starburst.
- Let's open a Starburst.
And I would just ask, is that juicy to you?
- It actually looks dry.
- At this time, it is quite dry.
In fact, we can like try to tear it
and find it still really dry inside.
- [Link] Our friend Mike is trying to tear a Starburst
and he has succeeded.
- Yeah, yeah, yeah.
- But what you might notice from the texture here
is it's actually kind of, it's just a taffy.
Starburst is a taffy.
Taffy is not typically described as juicy.
So what is going on here?
Well, it's chemistry, primarily.
- Chemistry.
- You have things that want to dissolve in water
and don't readily want to dissolve in water.
In a Starburst, what you don't have is very much moisture.
So based on the texture of a Starburst,
when it gets in your mouth, you kind of want to bite it.
And when you bite it,
it doesn't really feel chewable at first.
So you kind of suck on it, which makes it softer
which makes it chewable and it's acidic.
So three things together,
the need to chew
or the desire to chew and the act of chewing,
the need to suck on a food item,
and an acidic taste all produce saliva
from your salivary glands.
- Talking 'bout spit.
- And Starbursts are really concentrated fruit flavors.
And if you'd hand me that packet over here,
this is Kool-Aid, which is remarkably similar actually
to the fruit flavor in a Starburst.
And in the same way- - You bout to tell us
that Starburst has been using Kool-Aid all this time?
- Well, they've been using concentrated fruit flavors
and sugar.
So this is also not juicy,
my hand is not juicy,
but when we add a stimulus that creates liquid,
there's saliva. - Rhett's hand is juicy.
You want to go in Rhett's hand?
- They're not that clammy.
They're not that clammy.
- We got a paper towel for this. So not juicy, but-
- [Rhett] Oh my gosh, are you okay?
- Super juicy and red.
- Oh my God, Mike, you've got a bleeder,
you've got a bleeder.
- Is blood red.
- Can you believe that it turned that blood red?
- Just so fast.
- That's the most exciting thing that's happened.
- So yeah, that's very,
but that's, I mean that's juicy.
- Oh man, you're gonna have red hands for awhile.
It's tough, man.
I used to stir all my Kool-Aid with my bare hands
and it would take weeks to get rid of the stains.
Oh gosh.
- This went in a whole different direction.
- That's is unexplainably juicy.
Okay, well I think what Mike just did
is he explained it.
I don't know if I could then explain it to you-
- So freaking concentrated.
- But it can be explained
which means Starburst
- [Both] Is total lies!
- Last but not least, we have Oreos,
which the people behind the cookie
claim is milk's favorite cookie.
(bell ringing) Oh, he was on top of that one.
- Milk's favorite cookie, kind of my thing.
That is a big claim, my friend.
So we need to put this to the test
by seeing if there's other cookies
that milk likes even better.
- I don't want to throw a wrench into this,
we can start with the first one,
but this is sort of a philosophical conundrum
because how do we know what milk thinks to begin with.
- That's true, Rhett, that's tough.
I've never really asked milk
its opinion on anything
and now I feel like a jerk.
- So are you saying you're extrapolating and interpreting
and saying that what they're saying is
what one goes best with milk
and that's what we're testing,
like we're dumbing down this philosophical claim
that Nabisco is making?
- The milk seems to be just as happy as it was
on the front side.
- Here's a way that you could potentially determine it.
- Yeah, I'm still not gonna lick your finger.
- The more that milk.
- No.
- Maybe the more that milk can work its way into a cookie,
which is what happens with Oreos in a big way-
- If you wait too long, nothing'll come up.
It's like acid. - You have to assume
that milk likes that.
Milk likes being able to get into the nooks and crannies.
- To dominate it
and disintegrate it. - Let's see if
there's another cookie
that can infiltrate as well as it can in Oreo.
- [Stevie] How 'bout we start
with Chips Ahoy Chocolate Chip?
- How 'bout we?
I'll dip any type of cookie,
and I've dipped them all,
but I can't quite remember
if any of them dipped better than an Oreo.
- Whoa, there's a lot of milk in that Oreo,
I mean Chips Ahoy.
- But it
- [Both] Doesn't taste as good.
- Yeah.
- Screw it, man.
- The Oreo taste better not dipped in the milk,
I mean the Chips Ahoy,
the freaking Oreo tasted better.
- [Stevie] Shall we move on
to Mrs. Fields Snickerdoodle?
- Now this one has to be halfsied.
- Mrs. Fields is making cookies too big these days.
- And that's a gooey cookie.
I mean you just want to bite the middle of that
'cause it's so moist,
but that's not gonna work,
that's not gonna befriend it to the milk.
- I think it's too thin for milk.
- Too thin and greasy.
- I think milk likes it thick.
- And that cream in the middle
really, really saddles up to that,
is it saddles up or sidles up to the milk?
- Well, what is sidle?
- That's pretty good.
- That tastes incredible,
but the milk doesn't really like it.
- The cookie tastes incredible,
but that's it.
No, we have nothing to top it yet.
- [Stevie] Let's try Keebler Sandies?
- These are thick daddies.
Look at that.
That's a thickness.
Lots to penetrate.
- I will say,
I didn't know I was gonna go here,
but I didn't know we were gonna have pecan sandies on here,
but we actually received a personal message
directly from Sandie Patty,
I'm not making this up,
after we talked about you said Sandie's Patty
some while back.
- Yeah, let's roll that now.
Do you have it? - We don't have it.
We don't have it,
but I want you to know, we do have it.
You remember Sandie Patty?
- Singer? - Yeah.
- Yeah, I'd like to see Sandie's Patty.
I didn't mean that.
- These Sandies get a lot of,
they get a lot of milk.
- It's too much milk.
- [Rhett] It's too much milk.
- I can actually just take milk.
- Maybe milk wants to be front and center
every once in awhile.
- The milk can destroy,
but at the perfect time,
it is a perfect harmony.
So no, it didn't work.
- Let's just move on to Nilla Wafers.
- Nilla Wafers, they're difficult to penetrate,
I've tried many times.
- No, no, no, what I'll do
is I'll put a Nilla Wafer in my mouth
and just let it mush.
- Oh, the milk worked its way in.
- That is a very
Oreo-like experience. - And hold on
that tastes really good.
- Yeah. - This is the first one
that's giving it a run for its money-
- But it doesn't have any
- [Both] Cream in the middle.
- And I'm really missing that cream,
but this is still a nice little thing.
- Are you being paid by Nabisco?
'Cause you really are defending Oreo
to a real great degree.
- Nilla Wafers are made by Nabisco too.
- So you are being paid by Nabisco?
- [Link] Ha!
- [Stevie] Let's try Grandma's Peanut Butter Cookies?
- [Link] See I got to break this one.
Ooh, it's soft. - Oh you know what,
actually, it just fits.
It actually holds itself up.
Very little penetration
because the oil in the peanut butter
is saying, uh uh, I'm already here.
- I like it with the milk,
but let's just go back to the beginning.
- It's either these or Nilla Wafers.
- Let's remind ourselves.
You gonna go into my milk now?
You have your own milk.
- I feel like I've soiled my milk.
I feel like I've got, I've done too many things to my-
- Either use my milk
or put your finger in my mouth,
but you can't do both.
- Wow, that's hard to believe how good that is.
- It is not matched or even approached
by anything else we've tasted,
not even the Nilla Wafer.
- I agree.
I think Oreo, milk's favorite cookie?
- [Both] Bonafide!
- I feel a sense of relief.
- Yeah, right.
- It's nice to know-
- You'd have to give up that sponsorship-
- Something you've respected
and has been a part of your life is not a lie, you know?
There's nothing worse
than like knowing someone your whole life
and then you realize that they've been lying to you.
- Well, but we only determined
that Raisin Bran and Oreo are telling the truth
and KFC and Starburst
are just telling dirty marketing lies.
How do you sleep at night?
- We know about your other families.
- Thanks for subscribing and clicking that bell.
- You know what time it is.
- [Both] Hi.
- I'm Daniel.
- And I'm Priy.
- And we're in Yulara, Australia
for our second anniversary
- [Both] And it's time to spin the Wheel of Mythicality.
- I hope they drove out there
'cause you can get lost
and never been seen again.
- It's beautiful, though, it's a great place to die.
- Click the top link to see
if we can actually remember famous food slogans
in Good Mythical More.
- And to find out
where the Wheel of Mythicality's gonna land.
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