- How do I promote my podcast on social media?
This is a troubling question
because podcasts or audio in social media
is mostly visual, right?
By the end of this video,
you're gonna have four ways,
including the best ways to use them,
to promote your podcast on social media.
Let's get into it.
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My name is Jerry Potter.
Yes, it rhymes with the boy wizard.
And in this video,
we're gonna talk about how to promote
your podcast on social media.
This is very top of mind for me
because we just launched
a Five Minute Social Media podcast.
It's called Social Media For Streamline Entrepreneurs,
and you can find it on all the major podcasting platforms.
So in this video,
I'm gonna break down four ways,
that we are promoting the podcast on social media,
as well as, as you stay to the end.
If you haven't launched yet,
I wanna show you how we promoted
the podcast on social media
before it even came out, all right?
The first way to promote your podcast on social media
is the most obvious
and that is to share a link to your podcast.
However, I wanna share a little bit more on this,
so you can get more results from doing that.
First of all,
you don't just say new episode y'all
and have a link to your podcast,
especially if it's just being automated from another tool.
I know that saves you time,
but you're not gonna get as much out of that post.
You need to take the time
to tell people why that episode
is going to make their life better.
Whether it's to entertain them,
to hear a really cool story
or help them with something in their life
or their business or whatever it might be.
We are not as consumer sitting around going,
oh man, I can't wait till the new episode
of this podcast comes out for the most part.
Even my favorite podcast,
I don't just go, oh,
I can't wait for the new podcast every week.
Like there, it's not the Avengers, right?
When they say, hey, a new Avengers movie comes out.
I'm like, all right, my, you know,
my tiny superheroes and I are like,
oh, can't wait.
So tell them why they should listen.
How is it gonna make their day better?
Their life better,
whatever it might be.
Another thing when you're just sharing
a link to your podcast
is you want to make sure
that you have a way for the post to get some engagement.
You want the post to be seen
by as many people as possible, right?
Well, the more people that engage,
the more reach that post will get
on any of the social media platforms.
So ask a question,
ask if anyone has ever had it happen.
What happened to you in the podcast,
has happened to them.
Or do you struggle with this?
For an example, I might say,
hey, do you struggle with knowing
the perfect amount of times
to post on social media?
Which by the way,
happens to be what the first episode
of Social Media For Streamline Entrepreneurs' is about,
is figuring out how many times
you should post on social media.
So I would ask that.
And then when people say, oh yes, I do,
it's such a struggle,
I can then of course reply and say,
make sure you check out the podcast.
But because they're commenting
that post will reach more people.
Another thing when sharing your links
to your podcast on social media.
None of the social media platforms like links, okay?
If I am scrolling Facebook,
and I click a link away
to go listen to your podcast,
Facebook, doesn't get to show me any more ads
and they lose money.
So they want me to be in Facebook as long as possible,
same for LinkedIn, Instagram, TikTok, any of them.
So, the way you kind of work around this
is I'm gonna give you three ways
and they all involve taking the link out of the post
and putting it somewhere else.
And I'm gonna give them to you
in the order of the least amount of work
to the most amount of work, okay?
Least amount of work is you say,
hey, we've got a new podcast,
here's why you should listen
and you can get the link below.
And then you put the link in the first comment.
Second way, is to actually ask people to comment,
if they want the links,
you don't even put the link anywhere initially.
And this is similar to what I talked about a second ago.
Hey, who struggles to know how often to post,
let me know.
And then people comment
and you can reply to each one and say,
hey, here's the link to the podcast,
I think you'll really like it.
Every time they comment,
you are getting more engagement
and then therefore more reach on the post as well.
So these all work together.
And then the third way,
and this applies all the time
to Facebook and Instagram stories.
But, that is where you actually,
private message them the link.
So if it was a traditional feed post
and they said, oh yeah,
I never know how many times to post,
I'll say, oh, I just sent you a private message.
Then I would send them the private message link
to the podcast.
If I'm in my Instagram story or my Facebook story,
I say, hey, do you want the episode?
You know, just send me a DM and I'll send you the link,
then I go back and I reply.
But the other advantage
of getting it in the private messages,
is now you can also,
if it's important and you have the time,
you can follow up.
Hey James, did you get a chance to check out that episode?
I'd love any feedback you have on it.
Now, I know some of this is extra work,
and if you're just looking for the,
I just need to be done with it,
I don't have this kind of time, that's okay.
The things I'm sharing this video,
you can do less of and still be effective.
But I do wanna show you how to go deeper
if your podcast is new
and you've got the time to put in a little extra hustle
and build those loyal relationships with listeners
who will then become super loyal
and recommend it to their friends.
Second way, to market your podcast on social media
is to share clips of it.
If it's a video podcast,
obviously you can just share a video clips,
but if it's an audio podcast,
you can use an app like Headliner,
where you can add audio wave forms,
which has been known to get people to realize,
oh, this is something to listen to
and better yet add captions,
so that they can listen,
by reading the captions
in case they have the sound off,
but you have an opportunity
to have a really compelling clip
and then make them want to hear more from it.
Now, when you're doing this,
don't give away the entire episode,
but also don't make it so vague,
that it's annoying, okay?
So find that balance where you leave them curious,
but you haven't given away the whole thing.
The third way to promote your podcast on social media,
is to do it before the episode comes out.
Now, I see lots of people promoting it
when it comes out,
hey, a new podcast is out,
check it out, here's the link,
but you can generate interest and curiosity,
before it comes out.
So again, if I use mine as an example,
Social Media For Streamlined Entrepreneurs
in that episode about,
how many times should you post on social media.
I maybe, you know, the podcast comes out on Tuesday,
so on Fridays I would say,
hey, who struggles with how often to post on social media?
I've got a new podcast episode
about this exact topic
to help you coming out on Tuesday.
And then the last part, the call to action,
could be whatever works for you.
It could be,
make sure to check your podcast player on Tuesday,
check your email,
I'll send you an email about it,
check your, you know, Facebook Messenger
or wherever it is that you promote your podcast.
Or, let me know below in the comments,
if you'd like to be notified when it comes out.
And then like we talked about before,
you can reply to each person on Tuesday,
when the new episode is out
and really drive up those first day listens.
And the fourth way that I think
is great for promoting your podcast on social media
is to set up a Facebook Messenger bot.
Now, I know that that may sound really intimidating,
but I use a tool called ManyChat
and it actually simplifies it quite a bit.
You can use the link that I have
in the description of this video.
And as of this recording,
you get up to 1000 subscribers
to your ManyChat Messenger bot for free, okay?
So check that out and that way,
instead of bombarding your email list,
if you're already emailing about something else,
you just send a quick DM
to the person automatically
when your new podcast episode comes out,
and then, hopefully they're opening it on their phone,
they click it and it opens right in the podcast player.
That's the other beauty of it
as people often check messenger on their phone,
where they also listen to podcasts.
Now, if you haven't even launched your podcast yet,
or maybe you're gonna launch another one in the future,
I wanna go in and show you, how we promoted,
Social Media For Streamlined Entrepreneurs,
before it even came out.
The first thing to do is,
announce that you are launching a new podcast
ahead of time.
Anytime somebody finds out
about something interesting,
but they can't have it yet.
It creates a little bit of extra desire, right?
A little bit of FOMO, like, oh, I want that,
I wanna hear that.
Plus, celebratory posts on social media, do amazing.
Think about how much engagement posts get,
when somebody announces they're having a baby,
got a new job, got engaged,
got married, it's their birthday,
anything like that.
So you should have a post initially,
it says, hey, I've decided to do a podcast.
You don't even have to have a name for it yet.
You might see on this post here,
it says a new podcast coming August 10th,
it doesn't even say what it's going to be called yet.
Next, create posts around
the creation of the podcast.
So even though I have an almost definite name in mind,
I ask people, will you help me name my podcast?
Now, I did all of these in my Facebook group
'cause that's where I decided to promote the new podcast.
So you can see,
will you help me name my podcast?
Which name would jump out at you in a podcast directory?
And you can see that lots and lots of people engaged.
Then I came back afterward and said,
hey, thank you for all of your suggestions.
And I announced the name,
it's gonna be called,
Social Media For Streamlined Entrepreneurs.
Then I explained a little bit more about why,
and since I didn't go with the obvious,
Five Minutes Social Media podcast,
I explained a little bit more about,
what the Social Media
For Streamline Entrepreneurs name meant
and what it was going to be.
Then, you're gonna need cover art for your podcast, right?
So, go through and create
some variations on your cover art
and ask people what they think.
You can see this post here got 124 comments
and people were all over the place.
Now, C is the one that we ended up going with.
But there were people that voted for every single one.
And a lot of people shared why,
which was also really helpful
in deciding what to do.
And then one more post that I ended up doing,
just again, telling the story of the podcast.
I had trouble getting the podcast approved by Apple
because during the pandemic,
the amount of people submitting podcasts, skyrocketed.
So, I actually had to delay the release date by a week.
So I did this post,
hey, bad news, good news,
bad news, it hasn't been proved by Apple yet,
but the good news is it is about to be approved
or it looks like it was just approved
when I put this up
and therefore it will be out one week later.
Again, this is a great way to tell the story,
get people interested and get people excited
for your new podcast.
One more thing I wanna point out,
these were all designed to get lots of engagement.
Want to be notified when it comes out,
this first one said,
this was obviously a very interactive poll
about naming the podcast.
This was about choosing the cover art.
So, you want to keep the posts engaging,
ask people questions
and involve them in the process.
I'm so grateful to have you watching here on YouTube,
but if you would like more social media help tips
and tricks and education on the go,
check out Social Media For Streamlined Entrepreneurs,
our new podcast,
you can find it in your favorite podcasting app,
it's on all the major platforms.
Or, go to streamlinerspodcast.com
and of course I'll link to it in the show notes as well.
If this video was helpful,
please give it a like,
so I know that it was helpful.
Share it with another friend that has a podcast,
if that's helpful.
And of course leave a comment,
I love reading all of your comments.
You're not only supporting me,
but also my two tiny superheroes at home.
And if you looking for more help
growing your business with social media,
check out the video on the screen right now.