- Hey everyone it's Neil Patel here for another Q&A Thursday
I'm here with Adam from Viewership.
- Hey guys.
- And we have another question that a lot of you guys
have requested so what's the question Adam?
- This question is from Aniket,
and basically they created a website around a month ago
and have done a lot of really good Facebook
and Instagram promotions plus some AdWords campaigns but
they're not seeing any traction with sales.
So do you have any tips for them to improve sales
if they're getting traffic?
- If you're getting traffic and you're not getting sales
early on, it usually is because you're not getting
the right kind of traffic.
Yes there's something called conversion optimization
which many of you guys already know about,
but you shouldn't focus on conversion optimization
from day one, it's more so just generating
a few sales.
When you start up a website,
you probably are at zero sales
and you're like yeah I'm gonna throw in
some Facebook traffic I'm gonna throw in
some Instagram traffic, I'm gonna throw in
some YouTube traffic, and I'm gonna crush it.
That's not how it works.
Social media traffic doesn't convert as well
as Google organic, paid Facebook, or not Facebook,
paid Google Ads, paid Bing ads, Facebook ads
and social media ads can generate traffic
as you already know and you're great at it.
- Sure.
- But here's the thing.
When you throw traffic from YouTube to a website,
what happens?
- I mean it does convert no?
- It does-- - it converts for me.
- But if I bid on Google AdWords.
- Yeah.
- And I get 100 visitors.
I'm much more likely to convert
than if I go 100 clicks from YouTube.
- Sure.
- Why is that?
- I don't know, you tell me.
- Okay so,
with YouTube the intent isn't always there.
When someone Googles,
- You're saying Google search,
I was getting confused 'cause AdWords is also
for YouTube ads.
- Yeah that's true. - Got it.
- AdWords is for YouTube as well,
that's a good point.
- Yeah.
- I'm talking about AdWords specifically for search.
- Yeah.
- Not their display network-- - totally.
- Not YouTube or anything like that.
- Exactly.
- But when someone searches fix my iPhone screen
or my cracked iPhone screen - Right.
- They're much more likely to convert into a customer
than when you display ads on anyone who's just
watching YouTube videos.
- Right,
so instead of just showing display versus search basically,
there's an intent there.
- Correct.
And the main point that I'm trying to convey is,
when you're starting off your brand new website
you need to get in sales.
It doesn't even matter if it's profitable
more so you're just looking for the channels
that convert and the ones that don't.
So focus on Google AdWords, focus on Bing ads
and you wanna checkout SEMrush, put in your competitor URLs
and it'll show you where they're getting
majority of their traffic from.
It'll show you two parts.
Where they get their organic traffic from
and where they get their paid traffic from.
Just because someone's getting a lot of organic traffic
from a few keywords,
it doesn't mean that's what's driving sales,
but, if they're consistently bidding on specific terms
for Google search network, you typically can assume
that hey these keywords drive sales
and you can use SEMrush to figure that out.
And once you've figured out what's causing the sales
then from there you can focus on, alright,
these are the keywords that drive sales,
let's focus on SEO and get rankings over time.
You won't get the results in three months, six months,
it'll take over a year.
Then you can say hey let's create content on these topics
because if this is what people are looking for
before they buy, content marketing should also help.
And it's not just text based content.
It could be video based content like you do on YouTube
and with your video based content, you're driving sales.
- Yep.
And search sales, search content as well on YouTube
as well definitely helps.
- That's correct.
And I know you don't reveal your revenue
but would you say you're making over five figures a year?
- Yeah.
- Were you making over six figures a year?
- Yes.
- Alright, I'll stop there, but.
(chuckling)
I'm like next I'm gonna get--
- Yah yah exactly.
(laughing)
- As you can see, Adam's main channel is YouTube.
- Yeah.
- And you can do well from YouTube, it takes time,
how long did it take you to build up your YouTube channel?
- My first one or my second one?
My first one took about six months to a year
before I really started getting over a million views.
- And how much did you know about YouTube marketing
when you first started?
- Nothing.
- And you were just consistent.
- I was just consistent and getting started
and you learn as you go and--
- How many videos do you need to produce per week?
- My other channel I only do one a week.
- Okay and what's the key to creating content
that does well that drives revenue from social media
like YouTube, or Facebook leveraging video.
- Huh I mean it's really three things.
One is emotional, have emotional exciting videos,
two is optimizing them.
- Whoa let's go back to the first one.
- Okay.
- So I remember before we started shooting this video
you were telling me, Adam is my video guy,
and he was telling me, hey, you're not giving enough emotion
- Yeah.
- So what was your tips?
When you're angry I want you to convey anger, when you're--
- I want you to be pissed Neil, I'm like,
you know, he's such like a mellow like great guy,
so I'm like trying to like get him going I'm like,
does it make you annoyed when people ask you
these types of questions or does it make you happy
does it make you excited does it make you sad,
like that's the type of stuff that gets these things shared
and that's what's gonna make you share this video, right?
- Okay so what's the second tip?
- Optimize.
So like, just optimizing thumbnails, headlines, keywords,
you'll see--
- Whoa you're going too fast.
- I'm sorry.
- Let's go back with thumbnails.
Every time you give a tip it has to be action based
so thumbnails what do they need to put in their thumbnails?
- So make sure the thumbnail has a picture that just
really stands out as much as possible and have text
in the thumbnail and the thumbnail just basically,
elicits some type of curiosity.
So you know, you're competing against every other thumbnail
on YouTube and the key is just to,
what makes yours more clickable than others.
- Cool, next one.
- Within optimizing or moving on?
- Yes within optimizing.
- Within optimizing is headline.
You know, if you spend two hours making your video
I want you to be spending six hours
on creating your headline, it's that important,
I mean headlines are everything when it comes to marketing.
- Yes it's the same with content marketing
if your headlines suck, I don't care how great
your content is, no one reads it.
The stat is eight out of 10 people will read your headline
two out of 10 will click through and watch,
or read the rest or your content.
- Yeah exactly.
I mean that's a lot of the work we're doing,
and spy on your competitors, you know, who work on YouTube
and see if you're creating a piece of content
like this video is about, you know,
I don't even know where we've gone with this video
but we're going--
- This video is about, you have a website,
you just started it, you're not getting sales,
what should you do?
- Exactly.
- Then we went into video marketing
and how you can generate sales from that.
So what's the next step?
- And then the next step would be adding tags
in descriptions and stuffing it with keywords.
- And what's a tool that you can use
to find all the tags and descriptions?
- vidIQ is an amazing tool that we use.
- And the third tip?
- Third tip is, if you're a business boost it,
use Google AdWords to boost your videos,
use paid campaigns to get your channel going
at least in the first place.
- Yeah and we'll insert it in this video
we didn't do paid YouTube ads before
and we took our channel, what was the stats from?
It was like less than 100,000 views
or somewhere around there, to now we can do
above 400,000 views a months.
- Organically.
But the trick was we used ads to push up the number
and get that tension and then even after you stop
the advertising, you can still get the traffic,
so don't think about advertising in YouTube's case
as you have to keep spending money or else you lose
the views, you're doing it to build a community
and then you can keep getting traffic over and over again.
- Exactly.
And you're basically signaling to YouTube,
they're like hey this channel's legit,
people are watching your videos.
If people aren't watching your videos
and you're putting all this money into it,
if people are only watching it for 30 seconds,
clicking away, the ad spend is not worth it.
But for Neil's videos like, they're good content, right?
So people are watching them,
there's great audience retention,
so the more money we put into it,
people find out about 'em, and then they wanna watch more.
It really is just producing a show,
it's like producing a TV show.
- Alright so let's do a quick recap.
You're launching your website you're not getting any sales
don't focus on conversion optimization,
instead go to SEMrush, type in your competitors URLs,
find out all the keywords that they continually
spend money on paid advertising for month over month
those are the ones that you should test spit ads out on,
see if that drives conversions, once you have sales,
you can then figure out how to make it more profitable
by adjusting your bids or fine tuning your ad campaigns,
then you can start creating content, text base content,
video based content, could be audio content,
around all of those keywords,
that way you get the organic SEO juice
or the YouTube organic reach or traffic
and in the long run that'll start driving you sales.
Once you get to over a few hundred sales a month
or at least a few hundred leads
'cause you could be in B to B or lead collection
even B to C some of it's lead gen,
then you can start getting into conversion optimization
but if you're brand new, don't start off with Facebook ads,
don't start off with YouTube ads,
just start off with paid Google AdWords.
Yes it's more expensive but the conversion rates
are going to be higher and it's much easier
to consistently get more Google traffic in the long run
than it is to get social media traffic
'cause Facebook continually changes their algorithm
and it just tanks your traffic every time
that it happens.
- Yeah, for sure.
Maybe we'll make a video for next week
on the new Facebook algorithm,
which I know a lot of people have questions about that.
- That's right.
So thank you guys for watching,
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- We're reading all of 'em and we may pick it.
We'll see you next week.
- See you.