I want you to surround yourself with the right people and I want you to have a
good support structure it's very important even if you have to get that
online okay so where ever you get it that's okay but you have to you have to
listen to the right people now this is different this is different than your
support structure right your support structure is the stuff you live with
every day the listening for mastery of your craft and getting better is
different it's different so I want to be really clear about what we're talking
about here so who are the people that you should listen to to get better at
your craft nobody and I mean nobody will make you better at what you do and pull
you forward more than your customers and your customers you might be in sales
that's great your customers might be your company's
customers your customers might be internal teams they could be your
teammates they could be internal business units you're supporting who it
could be your community your your even you may be a paid enrollee of the mile
walk Academy or you might just be somebody that comes to my live office
hours you are my community you are my customers you will make me
better you will make me better there will never be greater opportunities for
you to succeed than the sounds of other people's pains your best opportunities
will lie in the sounds of other people's complaints you solve their problem
you're their hero remember that who should you not be listening to your
competition now you know there's a lot of philosophies you got to be paying
attention to what your competition is doing
but there's competition in a sense of companies competing individuals
competing in those kinds of things but but if you are paying attention to
others doing what it is you want to do you likely will be in relativity mode
the entire time you'll you'll create what they create you'll look like they
look you'll look like they look it's not a great it's not a great spot all you
need to focus on is being better than you were yesterday and if you keep doing
that and you keep outdoing yourself every day trust me no one will ever
catch you let me tell you a story relates to you and me I was just
debating probably up until I don't know 17 minutes ago whether I was going to
tell you this but I want I want to tell it because I
think it's kind of funny and you can laugh at me
so I uh hmm let's see about two and a half years ago give or take I decided
that I was going to go into the this type of modality for you to communicate
with you and and and give you advice so I wanted to shoot a video and I didn't
really know anything about shooting the video I didn't really know anything
about cameras I was using my like Mac Thunderbolt I think and I bought a
microphone and so I go out to go to my office and I shoot this thing and I you
know it's concern you - a practice more all that good stuff and I got to this
decision point I said well I know I can I can keep wait until I'm better and
perfect or I could just shoot the message for these guys get it out there
and help them so let me see I got to choose between serving people and maybe
not looking so cool or my ego or my ego and you won so I get in front of the
camera and all I thought about was what's one of the biggest problems that
people ask me about so I decided I would shoot a video on that I shot a video had
no YouTube followers shot the video video went out right no YouTube
authority and all this other stuff that they talk about and the video took off I
have no idea how I didn't do anything in the video I just put the video up and I
circulated it on social media I was like god that's that's awesome
next week did something again thing took off didn't really think about it third
week rolls around shooting from the heart this is what I think they're
having problems with put the video out video takes off and when I say take off
I'm talking like these things have 3000 and 5000 more views than the videos I am
releasing last week it just happened I have no idea how so this goes on for
about six months my youtube channel starts to climb wonderful I'm helping
more people they're finding me they're getting my message by the way I was not
selling anything this is this is all just giving knowledge out so where's my
progressive mastery carved so mister progressive mastery here says well God
if I could if I could do this and I'm a hack I don't even know what I'm doing I
should go get some training and really try to reach more people so I find this
young lady whose you know got a great YouTube channel
she's got tons of YouTube followers she's selling them YouTube package learn
how to do YouTube and expand your channel I go pay the thousand bucks I go
I take the training and go through the training and one of the big big things
that she says that I should do is look at channels that are like mine
competition you could call them or two other related channels or whatever they
are and look at what their videos are doing and where they're scoring high and
what videos are really ranking high for them and then you should shoot that same
stuff and if you want to figure out how to title it you know you use these
search engine tools and you index it this way and this will give the search
engine blah blah I'm thinking you are sucking the romance out of what I do
right I come from it at the heart these are people's problems I talk I teach the
way I think they need to hear it and so on and out it goes but she's the Guru so
I do it her way and I watched the growth of my youtube channel which at that time
probably was about 5,000 new customers or subscribers a month drop from that
number to a thousand I lost basically eighty percent subscription and I'm not
a number Hawk for things like that but my goal is to reach more people and help
more people and that's going in the wrong way really fast so what do I do
I think all right I got a switch my strategy back but I don't want to just
switch it back to what I was doing before I'm smarter now so progressive
mastery kicks in and I say your greatest opportunities lie in the sounds of other
people's complaints or issues solve them I kind of I know what you should be
going through but I don't want to rely on my interpretation of that and I
haven't forbid I don't want to send you a survey so why don't I just throw a
party every week on my youtube channel at 11 o'clock central on Thursday they
could come I could teach them and then I could just take a bunch of their
questions I can answer it I can watch myself answer I can listen to how
responding I could give them more information in future episodes and I'll
get more knowledgeable about what they need better at responding and answering
their questions and so on that's where we are today so
you listen to not your competition it's just an example but it's real life and
now the YouTube channel starts to climb again and we've got more subscribers at
a faster pace and so on so I had to go through that learning lesson but you
listen to your heart yeah
you