We all know that copywriting is essential
when it comes to growing and scaling your business.
But copywriting alone does not a business make.
Content marketing is on the rise and cannot be ignored
especially social media content,
like YouTube, Instagram, LinkedIn, Facebook, you get it.
So in this video, I'm gonna show you
how to make the most of your social media content
utilizing powerful and proven CTAs
that follow the rule of three: RLS.
And to make this as practical as possible for you,
I'm also giving you a free social captions
and CTAs cheat sheet loaded with writing prompts,
swipe copy and CTAs to help you grow
and scale your social following.
I will drop a link for that at the end of this video,
so make sure you stick around
(upbeat music)
Hey, posse, what's up it's Alex.
And welcome back to another in-depth tutorial
where I will do my best to teach you everything I know
about how to write killer copy,
grow an online business and market smarter, not harder.
So if you're new to the crew, welcome.
If you wanna learn even more
of my proven techniques, formulas, and strategies
then be sure to subscribe below.
And don't forget to hit that bell to be notified
when my next video goes live.
Now, it is safe to say that most of us already know
that utilizing social media to grow and scale our brands
and businesses is a very smart thing to do.
With over 4.48 billion people
actively using social media all across the globe,
these platforms can help you attract new leads,
build brand awareness,
and connect with your current customers like never before.
But contrary to popular belief, there is more
to social media than just ranking up the number
of likes and followers you have.
If you wanna turn your social posts
into share worthy content
that'll help you actually grow your business.
Then you better pay attention
to your calls to action or CTAs.
Your call to action is the language you use
in your captions that tells your readers what to do next,
whether that's to like, and subscribe
like I just asked you to do a few seconds ago,
or to share or to download or to sign up or to buy, right?
You always, always, always wanna give your audience
an action to to take because here's the thing,
every CTA on social media is an opportunity
to create more trust, a lead, or a sale.
Which means that every single post needs to include
a call to action that speaks to one of these three goals.
Or as I like to say, the rule of three TLS,
trust, lead and sale.
Alright, so let's break down each one of those right now.
Proven CTAs to build trust, rapport and engagement.
While the end goal of using social media
in your business might be to gain more leads,
and of course, drive more sales,
that is not what you should primarily
be using social media for.
I know shocker, right?
Because here is the thing.
People are not on social media to be sold something
for every single second of their user experience, right?
People are on social media for one of the following reasons,
to be educated,, to receive inspiration,
or to be entertained, that is it.
The buying part really comes secondary.
And usually not until after they've received
some sort of education, inspiration,
or entertainment from you.
Which means that if you wanna build an audience
that actually buys from you, and actually sticks around
you're gonna have to focus on building trust, rapport
and engagement with your audience first and foremost.
And that means that you absolutely don't wanna end
every single post with a buy from me,
or download this or sign up here, right?
For these types of posts, your CTAs need to be kept
super casual and easy for people to engage with.
It can be as simple as something like
double tap if you agree,
or something a little bit more complex
that drives engagement and comments like,
hey share your thoughts below.
And those are two great CTAs to have
in your back pocket at all times.
But I find that certain CTAs perform better than others
depending on the type of content you're posting.
So let's get a little bit more in depth here.
Assuming you follow the four pillars of content
promotion, education, inspiration, and entertainment.
And if you're like, ah Alex, what do you mean?
What four pillars are you talking about?
Don't worry all is explained in my social media cheat sheet.
And you'll get your hands on that at the end of this video.
But a great CTA for a post that's educational in nature
is to ask for a save, right, a save on Instagram.
So when people save your content, it tells Instagram
that your content is actually super valuable.
And as a result, they will show more of your content
to even more people which ultimately expands your reach
and expands your followers.
So if you want people to save your post,
here are some examples of what your CTA might say.
"Save this post for later to remember these tips."
"Hit the bookmark so you can save
this post for another time."
"Want to remember this
save this post."
"Love my tips on
hit the save button to let me know you want some more."
Or "Save this post for later to help you,
" Right?
Now when it comes to inspirational content,
one of the easiest and most effective CTAs
is to ask for a share.
People love sharing inspiring content.
And this one is great
because it organically helps you get your content in front
of audiences who might not normally see your content.
But instead of relying on the algorithm gods,
you're relying on your followers to spread the word.
So some CTA ideas for this one are.
"Share this post if it hit your right in the feels."
"Share this post with someone who needs to hear this."
"Found this useful?
Hit the share button and spread the love."
And finally, for a post that providing entertainment value
I love to spark conversations in the comment section.
So when people are genuinely entertained
by what you have to say in your content
they're way more likely to engage with it
and start conversations.
And yes, content that gets a lot of comments
are deemed more worthy by the algorithm gods,
which means you guessed it, your reach gets expanded.
So CTAs that drive engagement
in the comment section might look something like this.
"What's your favorite..."
and then of course put the topic of the post.
"Drop it below."
"Drop a below if you agree."
Or "Give me an emoji if you wanna see more posts like this."
Or "Let's start a conversation in the comments
what do you think of about "
"Do you agree? Comment yes or no below."
And lastly, I love a good tag, right?
"Tag your business bestie, best friend, coach
or mentor below."
Now remember the CTAs you use for these posts
should be focused more on getting saves, shares
and engagement in the comment section.
These types of posts might not directly drive more leads
and sales to your business, but trust me
they help massively build up trust, relatability
and rapport with your audience,
which makes them 1 million times more likely to buy
from you down the road when you do ask.
So whatever you do do not underestimate
the power and importance of these posts.
Alright, next up.
CTA's for lead generation.
So you've done some work, right?
You've built up some engagement with your audience.
You've gotten conversations going.
Now it's time to ask them
for something a little bit different,
you want an email address, their email address.
So typically you do this
through offering them something super valuable for free
like a cheat sheet, a webinar, guide, resource list,
or been taking a fun quiz, right?
So basically they're gonna give you their information
in the form of an email address in exchange for this free
and really valuable thing that you're offering.
Ideally your post would be talking
about this free offer, explaining what it is
how it works and why your audience needs it.
Then of course your CTA just needs to tell them exactly
what to do in order to get their hands on it.
So you can do this in a few different ways.
If you are posting on a social media platform
that allows you to add a clickable link
like Facebook or LinkedIn, then you can simply say,
"Hey get this free thing you're getting, right,
right here" and then paste the link.
But unfortunately, if you're using Instagram
which is my personal favorite outside of YouTube,
you don't have the ability to add
a clickable link to your caption
which means you have to get a little bit more creative.
So there are a few different techniques
that I like to use to get new leads from Instagram.
The first way is to manually send the download link
for each free resource to every person that asks for it.
So at the end of a post explaining
how to write better social media captions,
my CTA might be something like, "Are you ready to write
scroll stopping social media captions?
Comment yes below and I will send you my free sheet."
Then I would follow up with a DM
to every single person that said yes,
and send them that free cheat sheet.
And then of course, when they download that cheat sheet
they'll be added to my mailing list.
And just like that, I've got a new lead that might turn
into a customer down the road.
Of course, if they find value from my free content.
Now, admittedly, this personal follow up can be a lot
of work, especially if you have a large following.
And there are some tools that you can look too
that can help you automate that process.
But if you are looking
for a more hands off approach to generating leads
then of course you can use the Instagram link in bio
and just have a simple CTA that says something like,
"Hey head to the link in my bio
to grab your free copy of this resource."
Or you can link to it directly in your stories.
Okay now, a word of caution here, keep in mind
that using a CTA like this isn't ideal
for a couple of reasons.
First of all, Instagram actually doesn't really like it
when people leave their platform, right?
They wanna keep people in that ecosystem
which means that posts that ask people to leave,
aren't likely to get as much of an organic reach.
So you're gonna find lower levels
of engagement on those posts.
Also, of course, what you're asking for
involves a little bit more steps for people.
So first they need to your profile and then click the link
in the bio and then they get their free resource.
So they have to be pretty committed
in order to take those steps.
So I personally find that the manual process
of DMing people a link is much, much more effective
but it is worth using a combo of both methods.
Alright now, onto the final type
of CTA that you can use in social media for your business.
And that is of course, CTAs for sales.
So here's where you go big,
and ask for the ultimate, ask of all.
You want them to buy something from you.
So you wanna share a lot of the engagement type posts.
Then of course you can give away
a lot of free value and content through lead magnets.
And then of course you can ask for the sale.
Now, of course, the most direct way to do this
is literally just to tell people,
to click the link to sign up or to buy something.
And your super loyal and dedicated followers
will definitely do that.
But I find adding a little bit more of a personal touch
can really help kind of nudge the sale along.
So what I like to do for sales CTAs is a combination
of just the direct ask method that I just mentioned
with a more engaging, conversational method,
especially if what you're selling is at a higher price point
where a more personal sales process
will really go over well.
Now, again, you want the caption to speak to the,
what your offer is, how it works,
and why your audience needs it.
Then instead of telling them to click a link to buy,
or to go to the link and bio,
you can actually get a little bit more creative.
So here are some ideas.
"Got questions, drop them below and I'll answer them."
Or "Wanna learn more DM me and let's chat."
Or "Slide into my DMS to find out how you can go from
place they are now to place they wanna be,
and let's chat about it."
Or "Want to experience whatever transformation
your product promises comment yes or no below."
Or "Drop a specific emoji in the comments below,
if you are ready to <insert big promise
of your product>" right?
The biggest juiciest benefit.
And then again, do the legwork, right?
Follow up, whether that's answering the questions
in the comments, sections or chatting
with them to see if it's a right fit
or manually sending them a link to check it out via DMS.
And yes, while this does involve more work
on your part, trust me, it is completely worth it
because only are you more likely to land a sale
when you're being personal and interactive
but even if they don't buy, you're building up
a high level of trust and respect from that person,
and they very well might buy in the future.
So when it comes to utilizing the right CTAs to grow
and scale your business on social media,
remember the rule of three trust, leads, sales
and of course, trust always comes first.
Alright, posse, make sure you gimme a thumbs up below
if you found this video helpful,
and as promised in just a second,
you can grab your free copy
of my social media captions and CTAs cheat sheet.
And if you wanna see more methods like this in action
be sure to follow me on Instagram @Copyposse.
I will see you next time with a brand new video.
Until then I'm Alex, ciao for now.
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Social media marketing for massive lead generation.
Here are my top tips and proven strategies
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