Hey guys, what's going on?
It's me, Will Paterson.
And welcome back to another Reddit critique.
Where I critique review the top upvoted work on our reddit.
Let's get straight into it.
The person who has the best work, I will give the gold coins, Reddit coin surprise.
So keep that in mind.
The first one with 120 votes is a Greek food logo, operating in
the Australian market.
Okay.
I like the Greek colors that you've got there.
Also, I like the way that the logo is sort of in tandem with
the architecture of Greece.
There's the column and there's a fork.
I really like that idea.
This is the sort of design that I would create and then say, oh,
do you know what?
That would actually look really good on like a Greek food logo.
I like the overall presence of it.
I like the way that you show the gridding here.
This way I can see the consistency throughout.
So for instance, you guys who may not know, you can see these
circles are being reused all the time, which ensures
consistency with the thickness in the negatives and the positive space.
That's why gridding is super important when it comes to logo
design, especially scaled logo design.
I really like the way that it does look like a fork and a
column at the same time.
It's just really unique.
It sort of looks aquatic in nature.
I really like this.
You've done a great job.
And over 2000 people have viewed this and they've liked it.
So well done.
The second one is Icelot logo and branding.
So more information in the first comments.
Let's have a look.
A frozen yogurt brand called Icelot.
Featuring a fruity and sweet taste accompanied by a friendly,
playful and unique appearance.
What I like about this design is the innocence of it.
I like the way that the icon itself is very illustrative.
When it comes to food packaging.
Always having like a face on it can do wonders for the brand.
Us, as humans are more likely to recognize a face than an icon.
It's simple and it works.
There's only one issue, and I don't even know if it's an issue with this.
I would say that it looks like the poo emoji.
A little bit.
That might be just the form of it, but I can see it looking
like a sorbet. This is where we get serious.
This is the packaging.
The typeface I like a lot, it is kind of retro, the composition
in the middle here.
I like the way that you've shown the ice cream in the middle.
But the problem is Icelots.
It's a difficult one.
You haven't got the icon, the mascot, the identifier of your brand.
The thing that people will really remember.
That distinguishes you, you haven't got that on the front.
Now the problem is when it's on the top, when it's stacked on
the shelves, no one's looking at the top.
When it's stacked yes, you've got the name there for
functional reasons, so they'll remember the name.
But what people will be remembering in this case is the icons.
So there is one, I would say, huge problem when it comes to brand awareness.
But when it comes to the design aspects, I really like it all individually.
I think the packaging, you've got to be super careful.
It's got to have that main logo at the front, otherwise people
aren't going to remember it. For that product
it's going to be all hell will break loose.
I really do like the packaging.
I think you've done a good job with all the illustrations
inside of it as well.
I like the social media posts as well.
You've got great ideas here.
Whenever you're in a client call and you're presenting work
to a client, I think it's one of the most important things
you can do is show them if you're doing the brand identity
and show them how you're going to design the promotional material for them.
That's what they're going to struggle with the most because
that's what they'll need.
They'll need like a template of sorts.
And you've done a great job here explaining how on like
For instance, Instagram or other social medias, that you're
going to be promoting the work.
How are they going to use the brand identity that you've
created for the visuals and put it on as a promotional thing?
I think that's excellent.
Well done. Stickers, they're really cute.
I like the way that the eyes change.
It's more like a design system that you've got here.
But again, it's really annoying because you see the packaging
needs to have the icon in the center there.
But I understand why it needs to be there though, because the
background illustrations aren't enough.
I think that looks great.
It's hard that every time I come on these reddit videos,
they get better every week and it's insane.
I love looking at them.
Keep posting them.
It's incredible.
The next one, Amazing.
Logo for imaginary hat company.
This doesn't look like a hat company.
Hear me out.
I understand there's a wizards hat on the star.
I don't know why I'm laughing.
It kind of reminds me of baby witches or wizards.
Harry Potter babies because they've got that wizard's hat on top.
It reminds you of something like Halloween.
The reason why I'm saying baby is because you've chosen this
violet color in the background.
You look at companies that sell nappies, or in America, diapers.
We say nappies, the correct pronunciation, the correct way of saying it.
But with that, it makes it look babyish.
Also, the typography in there, although it looks really modern
and sleek. It's rounded.
What happens is rounded typography and in this very
innocent looking design because it's all rounded.
It looks innocent, it looks bubbly, it looks babyish.
That's what we see here.
So when it comes to looking at the key checkpoints of a logo design.
Again, I don't know the full brief.
So this could be wizard hats for babies.
What happens is that people are going to see this as a baby brand.
There's a certain amount of appropriateness that you need
for these brands.
So I don't know who the target audience is.
The readability is kind of difficult.
The legibility is fine, you can see it from a distance.
But reading this is going to be difficult because you've missed
some of the arms of the A. For this kind of typography
I personally wouldn't use it for a logo design.
If you're going to have like a logo type then it's really
important to have it so it's readable all the way through.
I do like the design in general.
I think it's clever.
I like the way that there's a hat on top of the star, but it
still looks babyish because of that violet.
I don't understand the color.
I don't know where the star comes from either.
There's nothing really explaining to me about why
there's a star there.
There's no story behind it.
And if you look at all the best logos in the world, they always
kind of have like a story behind it, whether it's big or small.
It's kind of justifiable in a way. Like Target's logo.
There's a story behind that.
Apple's logo, Nike's logo, my logo.
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But every cool logo, everyone that works super well kind of
has a story behind it.
There's an appropriateness to it.
There's one thing you'll see in every amazing presentation, and
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Thank you so much for sponsoring. The next one with 50
upvotes is that company name.
I'm not going to try and pronounce it.
I'll just butcher it, is the second year design workshop
within the Facility of Architecture and Urbanism.
Okay.
Wow, that's a lot.
Why red?
Because that means passion, ambition, youth and energy.
Also has a stronger visual impact.
So what I do like about this design is the fact that you've
thought about it a lot.
Now, I'm not going to just give any old thoughts.
I'm going to really try and think of this.
I can't pronounce the name, but what I do like is the fact that
it is instantly identifiable.
It's got the uniqueness to it.
The red works super well.
And I like the way that you've explained that within the
comments as well.
So thank you for that.
I like the composition that you've got for this as well.
It works really well.
It's very gridded, it's very easily identifiable.
One thing that I have a problem with is the rounded corners.
I have no idea why they're rounded for architecture.
For me, I might be old school or maybe just like going too simple.
But I wouldn't have rounded them that much.
Again, like the last post that we saw on the reddit makes
it look a bit babyish.
I also believe, and can you believe it or not, there is
actually a kerning issue here and it's only slight and
I might just be looking at this a bit too much, but I think,
Let me just go back a bit.
This is how you test it out.
You have to kind of go back and see, I think between the first
triangle and the second the I thing, the two I things.
The triangle needs to come in a bit.
And that's because we've got the same issues as a V.
When you have a V and an H together, or even like a W is
more pronounced in a W, you need to move it in slightly.
Because there's a tiny error there.
It just makes it look too far away slightly.
It might be me just looking at it too long, but that's what I get.
What is this?
People ignore design that ignores people. Clever.
No, it's clever.
Yes.
I thought it just says people ignore design.
I think there's a great quote somewhere that says, good designers hidden or something.
Like people don't appreciate good design because they just take
it for granted nowadays.
And I love that. It is very left-right heavy, because in the
middle there's a lot of negative space in the middle
because these are kind of blocky on the left
and on the right. It kind of makes it, I don't know, like, quite heavy.
I do like it, it is unique and it's definitely identifiable.
And you've done a great job in actually asserting as to why
you've made these decisions in the Reddit.
I think the more context you give me and the Reddit
community, the more we understand your design decisions.
I've learned a lot from this.
It's definitely unique.
Readability is certainly not there.
I can't read it, but it's certainly unique.
And with that, I think it's time for me to pick a winner.
And as soon as I say that, I realize I only have 180 gold coins.
I need you guys to let me know in the comments below before
I give the award, which one you would pick out of the lot that
we've seen today for the reward?
And if you do enjoy this video, share it.
It's important.
People need to see this.
I think today I'm going to give the actual award to this one.
The Icelot logo and branding.
I think the reason being it's cute, but I think because
you've done the packaging design as well and the
packaging looks great.
Obviously, I did say a lot was wrong with the fact that the
icon wasn't there, but I do really like the concept of this.
And maybe it's because it's the face and I enjoy it more.
It's just different.
I like the typeface choice that you've chosen, very retro.
I like the stickers.
It just looks really well presented.
So I'm going to give you an award, the maximum I can give.
If you enjoyed this video, then there are plenty of other
Reddit critiques that we have as well.
Just go ahead and search the channel.
There's always one uploaded every single week.
So subscribe if you enjoyed it.
If you want to have your work featured in these videos, go to
the link in the description.
You'll see that there's a link to the Reddit.
You can join it.
It's free.
Anyone can post.
Generally speaking, we only show the highest upvotes of
that week, so post your best work.
But if you have any other Reddit ideas, let me know in
the comments below.
I do read them, even if I can't respond to every single one.
Thanks for watching.
Thanks for subscribing and I'll see you in the next video.
Goodbye.