Oh, he's weirded out by
You excited
''laughter"
That made so much sense
Morning everyone
As I'm like just trying to spend more time in create context
I I've been running in parallel one-on-ones and these smaller groups, and this is the biggest group. I've done this with
mainly I just want to kind of
Take more opportunities in 2018 to like download you guys on on
Things on my mind, things that I'm seeing
and create opportunities for you guys to
Just ask me questions and things of that nature, so
That's the the spirit of this morning I?
I Just walked through
the the renovations, so I'm
So crazy. I'm so excited. It's gonna look so amazing so obviously a couple weeks from now
I'm sure the vibes are gonna be pretty extraordinary
It's a
2018 so off to a really interesting and exciting start for me my dream when I started this company was create the greatest
communications machine
Hence why we have every capability
media buying creative studio
Publishing and be very comfortable in doing for good or profit
altruistic world domination honey Empire, right
Like it we haven't even started with how intense this is all going to be we're gonna be at the forefront of it
As a communications machine we started as a community management shop
You're excited?!
That means so much sense
This company did one thing eight years ago. You paid us and we replied to people on Twitter
So
There's a lot of things that I want to be better at this company. I could probably spend the rest of my day
putting them on a list
But at a macro we're so right and so to offset it
I want to be able to be
Your muse on your micro, right?
I want to fix your micro because on a macro we're gonna win
And you and I'm so thankful because so many of you have been here for a while. I just want you to
Win in that environment my success is that I prefer change
I'm comfortable and change and I realize change is the only thing that allows you to win in the long term
the
98% of the human race and maybe higher doesn't like it we are having a macro change
We're having a societal change
You know like I'll be honest with you. I'm like ambitious and realistic one of the biggest reasons
I kind of went even harder core at my personal brand like 15 months ago like back to what's worked for us
Which is like, Hey, Here's my example at least it's something to hold
I was like fuck it
I'm gonna make myself the most famous person in America on this theory and then they'll be undeniable and by the way, it's working
I'm really good at underpriced
Attention and culture. I really am you know what's so funny. You start realizing your life, so I was good at baseball cards I
decided Frank Thomas and Kenny loften
We're gonna be better than most people thought so I just bought a lot of rookie cards for underpriced costs
And I was right, but what I'm really great at is
I understand consumer behavior, and attention just fast enough and earlier than most people and I've got an uncanny ability of that
Let me build a machine around that and so the last nine years. I've built a company called Vayner media
We're 200 million-dollar company in revenue with no funding that does agency work
And we own a female publishing company like a Refinery29
And my ambition is to build out the communication Deathstar
To deploy it against my personal brand
The nonprofit's I care about but ultimately my goal is to buy the New York Jets and the way I think I'm gonna do that
is I'm gonna buy iconic brands and things that mattered in the world that are gonna get fucked over the next decade and
Then I'm going to rebrand them and run them through my machine
And so I'm you know I'm building this huge agency media company that is really just a front and a proxy for my long-term
Ambitions it just it trades
underpriced attention and culture more efficiently than I think any other machine out there right now, and that's why
Cool things are happening for me
I love how you wanna buy the Jets, they could use your help
You're preaching brother I've been a long-suffering fan since 82 and somewhere along the line
I realized the only way I'm gonna get fuckin Superbowl is if I do it myself