One of the questions that I get from you guys all the time is "Jordan how do i
price my services for my marketing agency?" Well in today's video we're gonna
go through a bunch of the pricing strategies and tips that you're going to
want to be aware of for each different service for your marketing agency so if
you're interested in that stay tuned here we go. All right welcome back
everybody my name is Jordan Steen also known as Cereal Entrepreneur and at this
channel we talk all about starting a marketing agency building a personal
brand or really just building any kind of online business so if you're
interested in any of those topics make sure you hit the subscribe button and
the notification bell in the bottom right hand corner so that way you get
all of our updates free trainings giveaways that we do here at my channel
every single week now pricing your services can be super challenging and
this is something that is very important to do because it tells whether or not
your business is actually gonna make it or not and especially if you don't have
any experience this can become even more challenging so that's why in today's
video I wanted to go through the guidelines for social media marketing
email marketing website design and development pay-per-click marketing and
search engine optimization and we'll even talk about creating content for
your clients or any potential business that you might be working with and how
you're gonna want to go about pricing those services oh and make sure to stay
tuned to the end of this video where I'm gonna give you one thing that you're
going to want to know about pricing your services that I swear by that a lot of
people try to avoid but I promise you it's the best way to build campaigns and
pricing packages for your clients and it's something that you're going to want
to know now it's important when putting together your pricing strategy to
understand a couple of things the amount of time it's gonna take you to complete
a job also your value right and who you're going to be hiring or outsourcing
work to what their value is right because those two things really
determine what you need to charge so that way you make a profit right you
need to make more than you're spending on the completion of the service then
you are actually bringing in from your client right you need they need to be
paying you more than what you're spending on that service to complete it
and so that's something you guys need to start looking into really you
need to look at things on an hourly basis how much
does the service cost per hour and what will it take for us to get it completed
and a lot of the times what happens is most businesses go in and they undersell
themselves and then they start doing a lot of extra work that they didn't agree
to and what ends up happening is you're spending way more time working on one
little project than you should be right and so that's what you guys need to
start to understand is instead of looking at it as we're gonna do this
many post look at how much time it's gonna take you to complete all of those
jobs and then what you're going to have to pay someone or what your time is
worth to be able to get those jobs done so what I would recommend for someone
newer or even someone not newer is to put together some base price tiers or
packages that basically say at this range we're going to do this much work
or at this next range we'll do this much work right and what I always recommend
is starting off with a minimum of about a thousand to $1500 going up to about
$10,000 to start right because most of you aren't gonna take on the $50,000 a
month clients just yet and I wouldn't recommend doing it yet if you're brand
new either so put together your base packages from about 1,500 to about
$10,000 and what those would look like now the cool thing is if you're working
in a specific niche or two or three niches then the the cool thing is most
of the time you're gonna be performing the same services for the same style of
business and the reason being is because once you figure out a method it's going
to work again and again and again for different for different businesses in
that same niche so quick question do you guys offer pricing tiers or do you
actually offer packages to your clients I'd like to see what you guys are
offering so just leave that in a comment below now personally I recommend doing
at least a little bit of social media management in every package or you know
campaign that you put together for a client a lot of the time especially with
local businesses it's going to be for remarketing purposes right running
remarketing style ads to people who have visited the website because cold traffic
is a lot harder to generate for small businesses with limited budgets and
limited ad budgets so I recommend looking at doing at least a little bit
of remarketing for businesses on social media and if at the very if they can
afford to do more than do some of their management and posting and community
engagement as well so really you're just going to look at spending up you're
having them spend at the very five hundred dollars for you to manage
one to two accounts one big account like Facebook or Instagram or YouTube
something like that and then the other account would be you know Twitter or
something smaller LinkedIn something that they aren't doing as much focus on
but they're still wanting a presence to build there in the future and then as
they up their budget you can start to add in more services for each of their
primary platforms but ideally to manage two or three platforms let's say it's
Facebook Instagram and maybe you know LinkedIn you're wanting to get about a
thousand to fifteen hundred dollars at the minimum to do the wide range of
services where you're posting on each platform maybe once you know not even
necessarily once per day but at least four to five times per week and you're
doing some remarketing on their ad spend platforms and in case you didn't know
building the proposal is part of putting together the pricing strategy because
that's where you start to put together the price to go in and pitch that
business owner so if you aren't familiar with the proposal side of things and how
you should actually go about building those then check out this video on the
top right hand corner now the next thing we want to talk about is with ad spend
an ad spend is something that you're actually going to add on top of your
management fee for social right so if you're managing their social campaigns
that's fine if you're spending on ads you need to charge them a separate fee
and this is essentially how I work it out if they're spending less than $3,000
then I will give them a five hundred to seven hundred and fifty dollar
management fee that's it flat rate management fee above three thousand
dollars I will charge them anywhere from 20 to 30 percent of their ad spend it
that way it makes it a little bit more affordable for clients who are on the
lower end but also you have to make money right and if a client wants to
spend five hundred dollars on ads and that's all they have that's fine but to
do twenty to thirty percent of a five hundred dollar spend is only a hundred
dollars and that's still a lot of time that you're putting into creating the
campaign so not worth it right that's why we recommend a flat rate for the
first three thousand dollars and then after that you can switch to that twenty
to thirty percent model the third thing we're going to talk about is email
marketing and automation and this is also a really lucrative service if you
do it the right way and if you run email marketing campaigns effectively a lot of
people think this is a irrelevant form of marketing but if you
do it the right way it really is a super lucrative style of business and really a
super lucrative style of marketing so what I recommend here is if you're going
to do email marketing for most of you with local small business clients you
don't really need to worry about this too much newsletters all of that isn't
super effective but if you do have medium-sized businesses or online
businesses that you're working with that could definitely use an email marketing
campaign then you're gonna want to start by building automations and I recommend
starting with at least a $500 charge per month to manage and keep up with that
automation updated make sure that you're you know making sure that people who
unsubscribe get removed and that you're updating tags and links inside the
automations to make sure that it improves also because you're going to be
managing the lists and segmenting contacts inside of those lists so you're
gonna want to make sure you charge at least $500 for the basic automation now
when you get into super complex automations for email and you're driving
several thousands of subscribers per month or essentially leads per month
then you need to be charging what it's worth and so for something where you're
generating I would say look at it at a cost per lead basis right what does the
average lead generate them in sales how much does that average lead typically
cost online via email marketing and then what you can do is you can kind of set
your pricing based off of that or you can do a flat rate we build an email
automation funnel that manage it that we do this much management this much
segmentation we do this many lists that we build new each month and we'll update
this we'll manage this many contacts for a minimum of $5,000 per month right so
it's kind of up to you you need to look at each service and say okay how much is
it how much time is it going to take us to manage that automation to segments to
do tagging link building and optimization for that email campaign
each month and at the very minimum you should charge you know whatever your
hourly rate is times the amount of maintenance but also take into
consideration if this is an evergreen automation it's going to continually
generate leads right so you want to make sure that it's set up in a way where
you're continually being paid your value from the amount of leads that you're
generating for them the fourth thing we want to talk about is basic SEO services
because we're looking at minimums for this video right
and so what I recommend is at least a minimum of $500 per month and this could
be to optimize their site blog content do keyword research and the very minimum
of what's required now the more content you add into the creation process each
month the more pages that you're optimizing each month shouldn't be
incorporated into the cost factor the minimum though should be about $500 per
month to manage several pages each month also there's other services out there
that really work well for local businesses like for example we recommend
in my course van desta and then that's it as a service that costs $249 and you
can easily turn around and charge clients around 250 to 300 dollars per
month for that same service and what the cool thing is is with the nastas
platform you can put up to 1,000 I believe new customers on to that one
license right so you can have a thousand people paying $250 for a product that
you're only paying $250 for do you see where the money comes in and so that's
the thing you have to look at what software services you're going to use if
you're going to use any how you're going to resell those and if you're not going
to use those software services what specific on-site or off-site SEO
marketing services are you performing that you're going to be charging for the
next service we're going to talk about is pay-per-click and that's with Google
Adwords and this one is super simple like Facebook ads and social marketing I
recommend doing a minimum of a $500 management fee and I also recommend if
you're going to work with businesses that they spend no less than $1,000 on a
pay-per-click campaign on Google it is a very competitive market and it is more
expensive than Facebook so you're gonna want to keep that in mind a minimum of
$1,000 and again the same rules that we use on social ad spins apply to
pay-per-click we're gonna do 500 dollars up to $3,000 in ad spend and then from
there we're going to charge a 20 to 30% management fee on the total ad spend
finally is web development and this is one of the hardest services to price for
because you could have a four page basic site to an eight page basic site or you
could have a site like mine Cereal Entrepreneur where we have over I think
over 300 pages because we have a ton of blog content and other pages that kind
of relate back to our site so to say that it would just be anywhere from a
thousand to five thousand dollars we would be a little ignorant what I
going to tell you is this one of the best ways to get a good price for a new
person in web development because now I can look at a project and kind of gauge
about how much we should charge just by knowing the industry and how websites
work for someone new what I recommend doing is going on to something like
lucidchart and building a workflow or really a skeleton of your website
basically just draw out what your website is going to look like all of the
pages all of the navigation how many tabs you want in each right and then you
what you can do is you can take that to a developer and give them your budget
and say look I'm not trying to spend any more than this on this website do you
think this is a project that you can manage then they will give you a yes or
no and why or why not and then you can really start to figure out well why
wouldn't they give you that rate why would they give you that rate should you
have done you know ask for a cheaper rate and then what you can do is you
shop around that's what you know new people that you just have to learn to
shop around really and to figure out what people are charging for specific
services also to be able to look at portfolios for those web developers and
say yes that's a good site versus obviously no that's not a good site I
would never pay you $5,000 for that now personally I don't manage web
development like I'm not a web developer so if you want an idea of a site project
and what we did and how much our site costs now again we already have a lot of
this pre developed all they have to do is migrate a lot of it but we migrated
our site and did a complete redesign of our site and added a few extra pages but
if you want look at the Cereal Entrepreneur web site we spent about two
thousand dollars developing that site which is a site that you could easily
take and turn around to another customer of yours and if you include the kajabi
back-end that would be a fifteen thousand dollar site but if you just
look at the front-end WordPress site that you guys see a CerealEntrepreneur.academy
that site alone we would have charged about five to eight thousand
dollars for due to the fact that we have all kinds of different content tons of
blog articles different pages that interlink together it has a fresh design
tons of video incorporated that we you know used to build the the authority of
the website and really it's just a great looking site very high-performing site
and so we would charge anywhere from five to eight thousand dollars for
something like that and we only spent two thousand so you guys see we actually
charged about 1.5 times as much to two times as much
as what we spent on that project and another note is we developed it through
developers in India so we got it at about eight to ten dollars per hour on
development and that's a very competitive price range eight to ten
dollars per hour from someone in India is somewhat you can expect from a decent
you know experienced developer in India the last few things we're gonna talk
about our landing pages and lead magnets which if you guys have heard of
clickfunnels you've definitely heard of landing pages and what I recommend guys
is charging at least 500 upwards of fifty thousand dollars on these lead
magnets and again it takes an understanding of what kind of lead
magnet are we creating is this a one-page simple one image call-to-action
go to the next page thank you type of landing page if so that one's probably
around 500 to maybe $1,500 at the very most depending on the industry you're
working in but if you do a full lawn webinar with four different processes in
it does tracking and it does all kinds of integrations with email remarketing
and stuff like that that's a different kind of landing page with a whole
different type of objective and feel and you'll want to make sure you're getting
your values worth that's why people who actually come out of clickfunnels little
training academy they're charging ten thousand to fifty thousand dollars per
month just for one funnel for some clients so if it is effective if it is
something that looks good and it takes a while to develop and you're doing custom
design versus just templated block builders then you'll want to charge more
so that's again where you want you're gonna want to look into the development
side of things paying a developer to develop that landing page for you but
also taking into consideration how much value you're able to generate for that
business how many new leads are sales did you bring in or can you potentially
bring in for that client and then translate that into value on your end
what about content creation right because we all are looking at blogs and
videos and stuff like that what content creation is also very different
what I recommend here is looking at prices on competitive blog writers and
designers graphic designers because you have a blog writer who writes the blog
but then you also have graphic designers who create the the creative elements
that go inside of a blog right outside of that what do you have video well what
you want to look at here is your videographer how much does a
videographer cost which is anywhere from $30 to
hundred and fifty dollars depending on where you live the experience level of
that videographer but also you have to look at the video editing which you can
easily hire someone for around ten to fifteen dollars overseas on a platform
like Upwork and so it makes it super affordable for you to be able to get
these jobs done why because you know exactly where these people are at you
know how much they're gonna charge and it makes it easy for you to price your
services because you know what you're spending on each job but that's it for
today's video guys if you want to see more on pricing marketing services all
you have to do is go right below this video in the description we've left a
link to our blog where everything we covered in today's video will be there
plus tons more information because we don't want to make this a 45 minute
video but if you want more information about pricing and all of that make sure
you check out the blog over at Cereal Entrepreneur Academy but since you guys
stayed till the end I'm gonna give you my super secret tip and it's not really
secret if you're in one of my courses but because we talked about it in there
but my strategy to pricing is and the secret really is the fact that it's
different for every customer we don't look at a customer we don't go into a
customer and say this customer is gonna be the fifteen hundred dollar package we
go in and we say "Mr. Customer what are your goals for your business? What are
you trying to do? Do you want one more customers three new customers twenty new
customers what is it that you want to do do you want to just drive more traffic
build awareness about your business in the area because nobody knows you're
there yet right what is your goal for your campaign?" And then once we
understand that we take a look at the business the competitors and what
they're doing what's currently working we take into consideration what type of
business so they are are they local are they regional national right and
then once we understand all of that then we go back and we look at the services
that we have in our you know in our armory basically and we say what can we
take from those services to provide a campaign that's going to benefit them
but also that is something that's within the price range that we kind of came up
with in the first initial meeting we had with them right because in that first
meeting you're asking questions like well what's your marketing budget been
like in the past what have you done in the past did it work right and that's
going to tell you about how much they're spending then you take that and you
start to use it to gauge basically what type of campaign you're going to start
them off with and then you put together three different pricing packages
basically for them with a middle tier a higher tier and a lower tier so that
way it's hard for them to say no to a package because it can't be too
expensive it can't be too cheap right you you have one that's either right
there in the middle or it's just affordable enough or it's perfect and
that's what they were wanting to see and that's why I always start with a
higher-end package first to see if that's going to be the one that they're
looking for now guys we've done tons of other videos on pricing services and
there's tons of other information that you might want to know so if you want to
check out those videos all you have to do is like I'm showing you right here in
this video just go over to my youtube channel click on that little search icon
and then type in pricing and it will show you all of the pricing videos that
we've put together on my channel but that's it for me guys thank you so much
for watching if you have any questions about pricing or if any of this doesn't
make sense make sure to leave them in the comments below this video but I'm
gonna get out of here make sure you subscribe until next time Cereal
Entrepreneur out bye guys ready to start living the six-figure work wherever be
your own boss lifestyle well at Cereal Entrepreneur Academy we'll teach you how
to use a laptop and internet to start your own social media and digital
marketing agency get started with our free Facebook Ads training links in the
description below guys see you in the course, Cereal Entrepreneur out!