hello a.d i'm seth rogen welcome to
houseplant
this is a front yard we've been
operating a lot throughout covid so
we've had a lot of meetings and
get-togethers out here outdoors uh we're
finally returning to the indoors but
people love cornhole uh in america
that's what i've learned we have house
plant corn hole and a hammock it's
lovely out here
i've never napped out here i'm not a big
napper in general i'll say napping ruins
my whole day i don't recover from a nap
shall we head in
[Music]
welcome to the inside of the house plant
house
i'll be honest we did not set out to
base house plant out of a house which is
as i say it was something you would
assume we would have wanted from the
get-go we created a weed and home goods
company called house plant and we needed
somewhere to base our operations out of
kind of like a workspace for people to
come hang out we talk about our products
a lot a lot of our products are home
goods so we found to be able to like see
them in a home type setting was
invaluable we have actual like an office
type setting as well that would be a
very boring tour for architectural
digest but this space we've conceived of
a lot of our products in this space
i mean it was really
started out of two things we sell weed
and we sell home goods so on the weed
side
we really just want to sell a incredibly
good
strong
weed that uh is beautiful and the exact
type of weed that i as someone who
smokes a lot of weed is is looking for
we wanted it to come in innovative and
interesting packaging and as someone who
uh
you know smokes weed all day every day
and
has a home that they like to reflect
their sensibilities and who they are and
and their tastes i found myself really
struggling to furnish my home in a way
that complemented the fact that i smoke
weed all day every day and also the fact
that i wanted to uh have
nice things around and so
we started making those things
this is a vase i made
i do ceramics as well i've been making
these gloopy glazes for a long time that
was like a really early example of them
and we've been trying to find a way to
produce at some sort of scale
a gloopy
glazed ash tray and these are our first
ones and they're really beautiful that's
something i'm psyched about you know
it's just fun because we would
brainstorm all sorts of just
ways we could kind of express our love
of weed in as many creative ways we
possibly could and one of the ideas that
we came up with was to make these record
they're essentially mix tapes that are
designed to match the moods of the
different strains so the sativa
record is all like really upbeat music
and the uh indica record is all like uh
really really really mellow music and we
pick all the songs
and they're amazing and i listen to them
all the time and uh they're actually
fantastic mixes of music that do
genuinely match the different types of
weeds
[Music]
we start our creative process from a
very personal place even if you don't
smoke weed your friends will and when
they come over you'll want to host them
and if you're the type of person that
wants to have things that speak to your
taste then this is the kind of stuff
that we think hopefully people will like
this is one of the first things we made
it was a very simple lighter ashtray
combo
beyonce took a picture with this it was
very thrilling moment for all of us at
houseplant
this is a rolling tray which is we're
really psyched about this is something
that like i've had for years actually
because we were working on prototypes of
it but this is like so utilitarian if
you smoke a lot of weed but it's also
very pretty and
kind of nothing like it really exists uh
so yeah we were really psyched about
this these sold out very quickly
and this is an orb i made
[Laughter]
this is based on my dog zelda she's a
cavalier king charles spaniel and i
always lose my lighters and it's like a
real problem and me and my wife we don't
fight about much
she really is mad that i i will take
lighters from her and lose them i don't
know where they go it's uh i won't
pretend it's not a real problem but we
made a incredibly heavy uh little
lighter caddy in the shape of my sweet
dog zelda this is one of my favorite
things also you know i started
collecting a lot of vintage ash trays
and these standing ashtrays are
something that i started to notice were
very big in like the i mean there's ones
from the 50s and 60s and 70s
and it's great because you don't always
have a side table to put an ashtray on
and something we talk so much about is
cleanability because i actually use my
ashtrays all the time and like
having them be cleanable is something
that we probably talk about like more
than almost anything like ad nauseam we
talk about how you would clean these
products if you use them all the time so
this thing just comes out and you can
clean it and then put it back in there
there's more things here marble oil lamp
this is a car lighter in a block of
marble
which is one of our best products there
you go
there you go
these are ashtrays built based on
ashtrays that i made and one of the
first things i made was ashtrays because
they're not that complicated but also
because i felt like
this was a design that would be good and
didn't really exist like a little cup
with a little notch in it essentially
and so i started making them then we
started producing them and thousands of
people now own them and it's lovely
[Music]
our conference room
do i look funny standing in here alone
probably
this though if you want to talk vintage
ashtrays this is one of the best
features ashtrays walter boss bossy i'm
not right it's one of those things i've
only seen i've never heard someone say
it not a word being said a lot but uh
b-o-s-s-e the guy who made this ashtray
it's a stacking hedgehog ashtray
and it's perfect if you're having like a
dinner party or something like that and
there's a bunch of people smoking weed
and they're absolutely adorable yeah
there used to be a time i mean everyone
used to smoke cigarettes because they
literally thought it was good for you
and that was a bad time but the good
thing about that time is a lot of
brilliant minds shamelessly funneled
their creative efforts into making
ashtrays
thankfully smoking cigarettes fell out
of fashion but unfortunately with it
ashtray ingenuity fell on fashion as
well
and i think with the rise of weed
becoming more acceptable and people
smoking it more
ashtray ingenuity is on the rise once
again
this is a lamp ash tray this again was
something that was very intuitive for
years and years i would look at an
ashtray and a lamp sitting on my desk
side by side
two different things
we thought
what if it was one thing
yeah and we like to kind of we test them
out in our own offices for large periods
of time to make sure they work i take
everything home with me for like months
and months and months and i use it like
to death to make sure that they work
properly this i had for like almost a
year before we sold it just making sure
the grinder thing worked properly a
little dispenser thing adding a little
notch for the filters reorienting it
yeah we spend a lot of time making sure
that they're good
[Music]
we spend an insanely large amount of
time on our packaging making sure it's a
nice experience everything comes with
instructions because i come from a time
when things had instructions there's
little zelda sitting in there she has no
idea that's what i always say to her you
don't know you don't know how much
effort i put into you zelda
you just take it
these are just some more offices this is
more example of our packaging
marketing is a thing that we yeah we've
had a real journey on it this was one of
our more simple kind of like vintage ads
we would kind of refer to them
internally as it's it's it's challenging
stuff to market sometimes because it is
not something that it's kind of new like
it's kind of old in a lot of ways but it
is kind of new in a lot of ways and it
is one of the things you sit down you're
like cars people are advertising those
potato chips i myself have done those
table lighter ashtrays it's not there's
not a lot of ads for that kind of thing
out there and so it is always a
challenge to kind of crack how to
communicate this stuff to people once
they get it they're always psyched and
we like to put how much everything
weighs
[Music]
this is a workshop this is a very old
work table those chairs i actually think
are from the movie this is the end those
green ones we stole those from the set
of that film i stole a lot of the
furniture from the set of that movie and
shipped it from new orleans back to los
angeles and furnished uh our office and
homes with it
so yeah those two green chairs are for
sure stolen from this is the end that
side table might be as well
these were the first ashtrays i actually
made that and the ashtrays we sell
are based off of these designs basically
these matches are funny because they
were a printing error like we did not
intend to make match books this big this
this was a mistake and then we saw them
and we're like that's actually really
cool we should embrace that
and that's a creative lesson for all of
you
or not so sometimes you should not
embrace your error and you should send
them back to the printer and say this is
wrong but in this instance we like them
these are a small sampling of our
vintage ashtrays
we at houseplant have one of the largest
vintage ashtray collections in the world
that being said like i was saying not
not something a lot of people are like
uh jockeying for necessarily you at home
could very quickly probably become the
owner of one of the world's largest
vintage hashtag collections but for the
time being we have a lot of them and we
find them inspirational and they're
great to have around a lot of them are
italian not shockingly
italians leaned into smoking with style
there's some ceramic ones a lot of the
ceramic ones are actually from
california uh l.a had a big ceramics
moment in the 70s these are hanging
ashtrays which are really cool you can
you tell them a row paint them from
trees and stuff like that
i like an ashtray that
like has a deep well
like like this is to me is the perfect
shape of an ashtray it like you can rest
your joint there you can put a bunch of
roaches in there and you don't see them
you can carry it around and ash doesn't
blow everywhere as opposed to again as
beautiful as these are like this is so
shallow and you can see it so like after
one joint or whatever it's just sitting
there and you have to clean it you know
and that's what's nice about those is
it's not unsightly to not clean them all
the time and the ash doesn't blow
everywhere and there is a place to like
rest uh your joint you know it really
was born out of half a lifetime of
smoking weed just being like i want an
ashtray that does this you know but a
lot of these are very beautiful in the
ceramic the materials are gorgeous and
it's awesome
[Music]
these are some of the people who work at
house plant too why don't you introduce
yourselves everybody
co-founder ceo yay alex mcagee hi
evan goldberg hello
hi i'm caitlin juarez we are house
plants we are house plants and this is
where we meet we drink about our
beverages
yeah we have
beverages that we've been working on
formulations for and uh creative for and
they'll be launching later on this year
and we're super excited about them
they're low-dose and mid-dose thc
beverages sparkling flavored waters that
taste
amazing
no calorie and no sugar that's amazing
this will be the tested ground for what
we can and cannot legally say about our
beverages
cannabis products should come out of the
stash drawer i think you've got this old
school stoner mentality that we don't
deserve nice things and it should be
tucked away but we're making products
that we're proud to have on display
we
like the company
we're committed to the company we're not
going to stop
working off the company towards the
company
we really believe in this company
[Music]
thank you a.d for visiting houseplants
it was lovely to have you and thank you
at home for
coming and visiting my office which i'm
sure is not like a thing that you were
hoping to do but
hopefully you enjoyed it nonetheless
wonder what seth rogen's office is like
well now you know thanks for coming
enjoy your days
you