- [Instructor] Do you have competitors
that get more search traffic than you?
Do you want to beat them?
Well, it all starts with keywords.
Hi, everyone. I'm Neil Patel.
And today, I'm going to show you how to find all the keywords
that your competitors rank for that you don't.
(bright music)
Now, before we get started,
make sure you subscribe to this channel.
And if you're on YouTube,
make sure you click the alert notification.
That way, when I go live or release other videos like this,
you'll get notified.
So as you can see on my screen here,
I have Ubersuggest loaded.
If you want to go to Ubersuggest just go to Ubersuggests.com
and you can type in any URL or keyword.
Now I'm already in the app, I've already logged in.
So I'm going to type in a keyword or more.
So a URL like Neilpatel.com.
This is my website.
You can type in your website.
And if you don't have tons of data, like tons of traffic,
you can always type in
one of your competitors domains as well.
And then I want you to go on the left hand navigation
and click on Competing Domains.
This shows you all the similar sites
that you're competing with.
And some of these sites, it's based on overlapping keywords.
So the more common keywords you have,
the more likely you are to be a competing website.
So if you look at this graph here,
Forbes, although they have a lot of articles on marketing,
I'm going to take them off,
because they also talk about other stuff.
Same with Entrepreneur.
And now I have a better list of competing sites.
And if you go into the more drop down,
you can see the list continually expand.
So you can either subtract or add from there as well.
When you look at this chart,
I want you to actually scroll down,
you'll see common keywords.
This shows you how many keywords that you are ranking for
that your competition also ranks for.
But the goal here isn't to focus on those keywords
because you're trying to outrank them.
So what I want you to do is literally go through this list
of all the ones that are very end up competitors,
and look for the Keyword Gaps.
So the keywords gap is all the keywords
your competitor ranks for that you don't.
So here's HubSpot.
If I want to beat HubSpot, what I would do is click View All.
When I click View All, it'll end up pulling a list
of all the keywords that HubSpot rank for that I don't.
Now as you can see here,
there's literally a million keywords
that they rank for that I don't.
Some of these keywords super lucrative, they make sense
some of them not so much.
So let's go through them.
How to change messenger theme, don't care to rank for that.
Should we get a real estate license,
again, don't care to rank for that.
I'm going to keep clicking Next until I find some keywords
that I believe would be valuable to my audience.
Remember, not all your competitors will have keywords
that are identical to what you want to be going after.
So you need to really look through them
and pick the ones that are super relevant.
So for example, Grand Canyon Puns,
not a good keyword for me.
But best real estate website designers.
That's a good one because I create a marketplace
and make commission from that.
Let's see, best company newsletter examples,
that's a good example of a keyword
that I should be ranking for as well.
Because if I rank for this,
some of the people in there will be like,
"Hmm, this is a lot of work.
Let me just go and pay Neil's ad agency, Neil Patel Digital
to do this for me."
And I can just keep going Next, Next, Next,
and as you can see, as you keep clicking Next,
it pulls all the keywords again,
that your competition ranks for that you don't.
And with this list, if you want to make it simple,
you could just export it to CSV, so that way
you don't have to keep clicking Next, Next, Next.
And then just pick the keywords that are great for you
and delete the ones that aren't related to your business
that you don't want to be going after.
For example, I don't really care to go after
money management software free,
I don't care to go after free templates numbers
or free numbers templates,
or Outlook calendar in Gmail or Google Calendar.
So I would pick the ones that are the best.
Like NLP Chatbots, that could be interesting
because a lot of people that would be interested in that
probably have sales teams, and they're tryna figure out
how to persuade people to convert into customers.
As I mentioned, you can click the Export button.
When you click Export, it just downloads all the keywords,
may take a little bit
if they have tons and tons of keywords.
And then you want to just go through and do this
for all the competition.
Here's Forbes, let's actually go to Word Stream,
versions is probably actually a better fix.
Forbes, again, has articles on everything,
like on Amazon or accounting advice,
and that's not really what my website is about.
So I would go through this, I can download them all
and export it to CSV as I mentioned,
and I can go after the keywords that are very relevant.
Like I may go after Gmail search shortcuts.
People who are marketers,
a lot of times do a lot of work in Gmail.
So even though that article won't necessarily convert
into a direct customer,
it can let more marketers know about me,
which can then indirectly increase my revenue.
And how to use Instagram for real estate.
I think that would be great
because all those real estate agents
could be potentially paying my ad agency,
Neil Patel Digital for work.
And I would just go through this
and ideally look for the keywords
with high volume and high CPC
because that means lucrative keywords
that can generate revenue.
Diploma, digital marketing online,
or if someone wants a online digital diploma,
that's a lucrative keyword when it looks at $24.74 CPM,
volume isn't that great.
But you can start going after keywords
that have a lot of volume, and high CPC,
you just have to go through them.
Now I know this process looks like it's time consuming
but here's the thing,
if you know your competition is already doing well
and beating you,
it's from the keywords that have high volume and high CPC
assuming they're related to their business
and related to yours.
And those are the ones I want you to make a list of
and go after.
And then go and create content around those topics.
All the ones that are very similar, group them together,
if some of these keywords match other pages on your site,
but you just don't discuss that part,
expand upon those articles
and include those keywords as well.
And if you do this, and you do this with one article a week,
literally just one article a week
based on new keywords that you're finding,
after a year, I know that sounds like a long time,
but it really isn't,
you'll notice that your traffic will start growing
by leaps and bounds.
All those little increments of 5, 10 percent growth,
month over month really start adding up after a year.
So that's a strategy I want you to implement.
Now if you need help implementing this strategy,
and you just want my team to do it for you,
check out my ad agency, Neil Patel Digital.
If you enjoyed this video, like it, share it,
subscribe to the channel
and if you have any questions, just leave a comment,
I'll answer it and help you out.
Cheers and have a wonderful day.