hey what's up guys in today's video I
want to share my experience with Etsy
ads on the new Etsy shop that I've been
working on lately so I spent a little
over 500 in ads on this shop but Etsy
ads are a little bit different if I
spent 500 on Amazon ads I pretty much
know that I'm gonna find a way to make
it work Amazon lets us control our bids
and our keyword targeting
Etsy on the other hand for some unknown
reason doesn't let us control either of
those things so it is very much kind of
like the wild west I don't know what to
call it but Etsy ads really like ever
since they switched from allowing us to
at least control our bids which they did
used to do I just feel like it's been
downhill so I'm already kind of alluding
to the fact that it's not going to be a
super positive experience
but I will show you the exact numbers
and show you if I made money or lost
money with the 500 I spent on Etsy ads
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real quick I've got some free resources
for you all Linked In the description
I've got my weekly print on demand
giveaway completely free and it's
Giveaway number 100 so we've got extra
prizes I've got my eight day print on
demand mini course that'll help you get
started on Etsy if you haven't already
opened your shop and I've got a great
print on demand Facebook group so check
all of those out
all right so here is my Etsy ad
performance uh this year on the new shop
the new shop you can kind of tell I got
real serious about it more or less in
May and kind of just let it sit there um
prior to may but from Etsy ads I was
able to spend
521 dollars so that's pure profit for
Etsy because I'm essentially just paying
to increase the visibility of my
products on their platform and after
spending 521 dollars I brought in 536
dollars of Revenue of course when I sell
something you know if it's a
print-on-demand product for instance I
then have to pay someone to fulfill it
so there's a base cost and a shipping
costs right so the revenue is a little
misleading I did not make profit on the
ad spend of course it is also possible
that you spend money on ads then you get
organic sales that don't roll back up
into this number so that is worth noting
but
um just wanted to show you that yeah
it's almost like a one-to-one there with
ad spend to revenue generated it
generated 27 orders and on 250 3000
views this is I think the most important
part by the way so 250 000 Impressions
people seeing my ads
it only resulted in 1 622 clicks and
here's the thing I'm optimizing my
listings so my primary thumbnails are
really good so if my thumbnails are
really good why is my click-through rate
so bad well I actually know why because
Etsy is wasting a lot of my money
on stupid keywords and I didn't know
just how bad like we're all learning
together right I didn't know how bad
like etsy's uh I don't know what to call
it like AI it's not really AI like you
know how on Amazon it's an auto campaign
when you don't provide keywords but you
just let it look at your listing and try
to figure out what to advertise on well
etsy's you know forced Auto campaign for
ads to me
is like intentionally stupid
it's looking a lot of times so if you
guys didn't know this by the way you can
go into Etsy go to Etsy ads and then
click where it says managed advertised
manage advertised listings if you click
that it'll actually show you the ability
to see what keywords it's spending your
money on when it runs ads okay so you
don't actually have to guess you can
actually see what Etsy is spending your
money on
what I noticed is that if I'm selling a
hat like the one I'm wearing right
if I say you know primary keyword space
hat that'll be just fine right but we
can provide up to 13 tags so what if for
one of my 13 tags I say primary keyword
like whatever the niche of the hat
design is
space flat bill right because this hat
I'm wearing for instance
is a flat bill hat you know or a
snapback hat
well I noticed that like
Etsy will look at the word bill
and literally and spend my money
on keywords like Bills fan
Bills fan like NFL Buffalo Bills I'm
assuming is what they mean even though
it my design has absolutely nothing to
do with football Buffalo Bills anything
like that it's literally taking the word
bill from flat bill
the type of hat
and using it to spend my money on Bill's
fan
and that's just one example but it
really hopefully is going to open your
eyes to how dumb their algorithm is
working right now as much as it opened
mine and it's made me want to severely
restrict what I'm advertising on Etsy
because it's like
it's like a balance that has to be
struck
like in my in my tags I want to provide
relevant tags so that the organic search
algorithm knows when to put my product
in front of the right people because
some people may search for
Snapback cap or Snapback cap or flat
bill right so I want those keywords to
be associated with my listing
but the ads algorithm is probably
intentionally so stupid that it will
take the word bill from primary keyword
flat bill
and say Bills fan that's a match you
know it's like going to Amazon and
messing with a broad match like if you
set up broad match campaigns on Amazon
you know it's going to spend your money
because it just casts the widest net
possible
but of course on Etsy they severely
restrict our ability to maintain these
and and manage them I mean when I say
severely I mean relative to Amazon at
least
uh that it's just annoying man because
it's like I know I can be doing better
on Etsy for instance like I'm taking a
lot of my products that I already know
sell well
on Amazon and I just move them to Etsy
and it's like hmm why am I not getting
success here I mean I'm running ads like
I know this product's a hit I know it's
a winner oh look at the look at the
Search terms it's taking random like
random keywords that don't have any
relevance and spending my money on them
right but what's cool is if you go in
there so again go to your shop manager
go to
um advertising go to Etsy ads then click
manage advertised listings
then you can click Search terms there's
like a it says Search terms under each
listing click that and you can actually
turn off keywords so what do you think I
did when I saw Bills fan
I turn that off because I don't need it
spending more money on that but you just
have to be like if you're gonna run ads
to a listing I guess the real takeaway
from this video
be careful what you include in your tags
specifically because I've noticed it
like really is is prioritizing the words
in my tags my 13 tags
um and it's almost like if you're going
to advertise
maybe run an experiment where you don't
use all 13 tags and you are very
restrictive of the keywords you put in
your tags that way you know you don't
get let's call it Etsy gone wild here
you know Etsy gone wild Etsy ads gone
wild where it does everything possible
to spend your max budget every day even
if it's doing stupid broad match
um on you know a fringe keyword in your
tags so that's really what I wanted to
rant about in this video
um you know Etsy you're publicly traded
you can do better right I I could do
better you know and I haven't even
programmed really a website in you know
at this point since since early 2020
when I left my day job so I know I could
still do better so I know you can do
better you have a lot more money to pay
better Engineers than me so yeah how
about stepping that up that'd be great
and guys let me know your experience
your thoughts about Etsy ads is it
similar to mine do you use Etsy ads do
you just turn them off
um what do you think guys let me know in
the comments below but thank you for
watching please hit the like button and
subscribe if you're not already and I'll
see you tomorrow with a new video
again
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