-Did you catch it?
The one direct GIF reference?
It's in the ballroom when Dizzee is surrounded by people.
And this dude crosses in front of the camera
making the "oh my god" face, ostensibly
at Dizzee's skills in exactly the style of someone
from the super-hot fire clip that
was turned into this ubiquitous animated GIF.
Most of "I Don't Need a Reason To Set Up"
is a looping a static shot except for Dizzee's head.
The rest of the world is stuck in a loop,
while his lyrics and noggin progress linearly.
This is sort of like the inverse of a cinema graph.
In a cinema graph, everything is static except for one loop.
Here, everything is in a loop except for one part
that progresses normally.
To me, "I Don't Need a Reason" captures and loops
these specific moments like a GIF,
but then gives them the capabilities
of video, capabilities that GIFs don't have like for longer
length linear progression.
The reference to the super-hot fire gift
is a subtle nod, a nice admission,
of the influence of the visual style of the animated GIF.
We'll talk more about inverse cinema graphs in a bit
when we watch a Waski video.
But in prep for that, I should mention that in this video
and in Adrian's, we smash cut from tableau to tableau.
There's no transitional material,
just right from one loop to the next.
The next video on the list, Psy and Snoop Dogg's "Hangover"
handles the transition into GIF-like material differently.
And from this point on out, references to GIFs
become significantly less direct and explicit.