Hey, are you a fashion blogger struggling to get traffic to your site and to make money
out of your blog? Or maybe you are just thinking about starting a fashion and style blog but
you are so afraid to fail and have no idea how successful bloggers in this niche grow
their sites and get paid.
I’m Anastasia, you can find me at anastasiablogger.com, I’m a Pinterest marketing expert and a blogger.
I share my Pinterest tips on Thursdays, if that’s what you want to learn about, Subscribe
and hit the Bell button to get notified about my new tutorials!
So this video is part of my series in which I show you how Pinterest can be useful for
traffic and income growth in different niches and types of websites. Today I will talk about
fashion and style niche. And I promise this video will not only show you how to use Pinterest
to get more traffic but it will also show you exactly how successful bloggers make money
in this niche and also how much is your potential monthly income.
One of the bloggers – he actually is a man in the fashion blogging niche which makes
his case even more interesting – shared in his income reports for a few previous years
that he made consistently over $120,000 a year with his blog. I’ll talk more about
his biggest income streams later in the video, for now
Here is our plan for today:
1. The Potential of Fashion Niche on Pinterest
First, I will show you how big (or small) the fashion niche is on Pinterest. Meaning,
you will know what is the potential outcome of your efforts on this platform – should
you expect a lot of traffic and reach or not?
2. Analyzing Successful Pinterest Accounts
Second, we will look at the accounts of some successful fashion bloggers to see what kind
of boards they have and what exactly they do with their Pinterest accounts – are they
sending all the traffic to their websites or maybe somewhere else?
3. Monetization
And the third part is probably the most interesting for you – I will show you some of the most
popular monetization strategies fashion bloggers use to make money out of their activity on
Pinterest. It will be a lot of fun, let’s dive into it!
So first, let’s look at the 1. The Potential of Fashion Niche on Pinterest
You know how to get to this page, right? It’s Pinterest audience insights for the entire
platform, not just for your account. You can go to your Pinterest account analytics and
see the same numbers there. You see about 47% of all Pinterest users are interested
in women’s fashion category, it’s one of the popular niches close to the top of
the list. And on the right side you can see some of the popular topics inside the niche,
such as women’s jewelry and accessories, dresses, women’s style, skirts etc.
Another place we can get some additional insights is Pinterest categories page:
https://www.pinterest.com/categories/ Surprise – surprise!
36 million Pinterest users are interested in Men’s Fashion.
And somehow 11million are interested in Women’s Fashion
I find these numbers a little odd because we know that about 70% of Pinterest users
are women. But at the same time, keep in mind that women can look for clothes as gifts for
their sons, husbands, boyfriends and fathers. Well, let’s face it, in many families, women
are buying all the clothes for men because men don’t really care about fashion. Maybe
that’s how Men’s fashion category has got more followers, maybe it includes all
the men and most of the women that are on Pinterest, I don’t know.
But anyway, you can do your further research through some suggested related topics like
Fashion Trends with 2.3 million followers etc.
It is a pretty big niche on Pinterest based on these numbers, so it’s definitely worth
being on Pinterest if you are a fashion blogger.
And by the way if you pay attention to these repin counts while scroll down the page, you
can get an idea of how much traffic some of these pins are driving potentially if they
get 15,20 or 35K repins only.
You know what, the second and the third parts of our plan for this video go hand in hand.
So we’ll be checking some successful Pinterest accounts, looking through their boards, their
pins, checking where and how they are driving traffic to. And based on all of that, we’ll
also find out how they monetize their Pinterest activity and for some of the bloggers we’ll
be able to see the income reports they shared.
So here is Sandy and her Pinterest account. She has a pretty decent number of monthly
viewers on Pinterest.
And a few years back she published an income report when she made 3600 in a month from
her blog. The majority of her income was made with sponsorships that she found through blogger
networks. .
It’s interesting she even shares which networks she worked with in that
particular month and with which brands: Collectively – she worked with HP
Social Fabric– she worked with brands called Snapple, Nautica
Acorn Influence – she worked with Sam’s Club
And her other income source were affiliate links in the networks:
RewardStyle ShareASale
ShopStyle Collective Commission Junction
You can see on this screenshot that a big part of his income falls on display ads on
his site – which means he must be getting a lot
of traffic, the other two biggest contributors to his income reports are affiliate income
and sponsored posts.
If you think that all successful fashion bloggers have a big Instagram following, I will prove
you wrong in this video so many times! This blogger for example currently has about 33k
followers only. And you can see that Instagram is far not his biggest priority and not his
best income stream.
I can see the same for this established fashion blogger Jo-Lynne Shane – She currently has
23.7k followers on Instagram but her reach on Pinterest is at 4 million monthly viewers.
And she has almost 118k followers on Pinterest.
I hope this video was helpful! If you know fashion bloggers who are struggling to get
traffic or to make money with their blogs, share this video with them! If you think it
was useful, give me a Thumb up, Subscribe and hit the bell button if you want more of
my Pinterest tips.
I would be happy if this video was seen by as many new fashion bloggers as possible because
in these tough times in the offline world, any improvement in their online income for
some beginner bloggers can be a huge help.
I know a lot of fashion bloggers do well on Instagram – I mean do well in terms of followers
and maybe likes. But not so great in terms of income, and
they might be missing an entire bunch of income streams because they use their blog, the actual
website as
an accessory to their Instagram account and not the other way around. In my opinion, it’s
a big mistake because your
site is YOUR site – no one can take it away from
you, it’s you who decides how many income streams you want to use and how to use them
on your site. An Instagram account can be penalized, it can be hacked or simply blocked
by the platform itself. I’m not saying it’s bad to have an Instagram if you are a fashion
or style blogger. It’s just might be limiting your opportunities of income growth.
If you have some
interesting tips I missed in this
video
and you
think they could help others, share in the comment section below the video!
Now, I’m signing off for today, stay safe, stay healthy! And before you leave, here are
my other videos perfectly complimentary to what I shared with you today. Check them here
and there, and I’ll see you in the next videos!