Undoubtedly, YouTube is one of the most admired video platforms. Its popularity has exploded
over the years, making it easier for content creators to share their content with a large
audience.
Whether it is different beauty tutorials, gaming channels, product reviews, cooking
videos, unboxing videos, series — YouTube has something for everyone to entertain and
educate.
Are you planning to build your YouTube channel from scratch, provide engaging content to
your audience, and make money? Worry not; we’ve got you covered!
Today, in this video, I will be informing you about some of the amazing facts and figures
that will help you strengthen your YouTube marketing strategy.
But before that, don’t forget to subscribe to Propel Guru’s YouTube channel, hit the
like button, and press the bell icon so that you never miss any update.
Let’s dive in!
Fact 1. Owned by Google, YouTube drives more traffic and is the second most visited website
globally. Therefore, YouTube is most frequently accessed by the audience for everything from
entertainment to how-to tutorials.
Next comes Fact 2. You would be surprised to know that there are 2.3 billion users of
YouTube.
There are people with a Google account who log in at least once a month. Also, the number
of users keeps on increasing every day.
Here comes Fact 3. Showcasing the importance of SEO, YouTube has become the second-largest
search engine after Google.
YouTube's search rate is greater than Bing, Yahoo, AOL, and Ask.com combined, with billions
of searches each month.
Let’s talk about Fact 4. YouTube is the most commonly used video platform for video
marketing.
YouTube is used by 55 percent of advertisers, making it the most widely used video channel
for video marketing.
Talking about Fact 5, YouTube provides content in almost 80 languages covering 100 countries.
It occupies 95% of the worldwide internet population.
This amazing feature makes it easier for the user to reach a wide variety of demographics
and languages.
Now comes Fact 6. With 1 billion watch hours per day, YouTube has a vast user base that
is a devoted one at the same time.
Marketers can leverage the power of video and provide their content according to their
audience's likes and dislikes.
According to the seventh fact. Every minute, over 500 hours of videos are uploaded on YouTube.
So, focus on keywords, create an eye-catching title and description of the video, and use
appropriate hashtags.
Try to ensure your video content is compatible with mobile devices.
People watch more than 70% of YouTube videos on their mobile phones. As a result, make
sure that your videos do not contain any difficult-to-read text and users with smaller screens are getting
an enhanced experience.
YouTube provides countless marketing opportunities to help businesses establish their brand presence
through interactive and knowledge-packed videos that gain more followers.
Growing and maintaining a YouTube channel is always a big challenge, but social media
marketing consultants at Propel guru can help you get the right and engaging content in
front of the target audience with a brand-oriented YouTube marketing strategy.
Thanks for watching. Stay tuned for more informative content on the social media domain and digital
marketing trends. And, don’t forget to subscribe to us.