hey what's up guys happy saturday thanks
for joining me for another episode of
etsy print on demand shop reviews this
is episode 14.
we're going to be looking at mel's
design store they're an etsy print on
demand shop we're going to look at what
they're doing well what they can improve
upon
and by the way if you guys missed it
i've been dropping some etsy print on
demand
videos for 2021 to help you level up
your etsy shops
and what's cool is i broke them up so
that if you're busy you can try to
implement like
one video's worth of uh recommendations
a day you know what i mean so it doesn't
take too long and i try to
give you step-by-step tutorials so uh
make sure you're subscribed so you don't
miss any of those i also put a playlist
on my channel so you can just go like
favorite the playlist
and it's got all the videos in order so
i just wanted to make you aware that but
let's get started let's take a look at
this etsy
shop
[Music]
quick reminder i run a weekly print on
demand giveaway completely free to enter
two winners are selected every sunday so
i'll be drawing the winners tomorrow
this week sponsored by flying research
print on demand research tools automate
pod print on demand design creation
automation all american graphics premium
graphics for your designs and bubble
scout the only redbubble niche research
and validation tool that does both
and you can find a link in the
description to enter the giveaway
completely free
also in the description you can find a
link to my 8 day print on demand mini
course
which will help you get set up with the
printful etsy integration
one lesson delivered to your email inbox
each day completely free
and a link to my print on demand
facebook group if you guys want to join
all right now we got that out the way
let's take a look at this shop
all right here we are at mel's design
store it's got like a little bit of a
i don't know if to me this invokes like
country western
i don't know why maybe i'm off um but it
kind of reminds me of something like
maybe western style with the the way the
font is
uh they grab 15 off everything in this
store this month only oh that's really
cool so you can click that
and it takes you down to the okay so you
can click any banner and it brings you
down
that's interesting um but that's that's
cool they got that
is that an overlay actually let me take
a look real quick yes this is an overlay
okay so that's like something you can
set up in the shop
i don't think i ever used that on mine
but i wish i knew about it that's really
cool so they're running a 15
well it says 15 off but then you're
running a 20 off store so there's a
little bit of a disconnect there
um not a huge deal but it does kind of
look like a little bit weird
um it's great though you've got your
profile picture set up you got this the
shop icon set up
perfect let's take a look some of these
designs
maybe so a couple things i notice
immediately i do like that you got the
free delivery and you've got the percent
off one thing i would say is make sure
you check
your pricing and make sure that you are
operating at a profit because
when you offer free shipping and 20 off
like
you may not be making much money you
know because
i don't know exactly who you're using to
fulfill these orders but like for
instance
like if you use printful and you're not
using the gildan 64 000
then the next cheapest shirt is pretty
expensive so if you were going to do
free shipping and 20 you know i mean
it's
you're not making much at all so you
definitely don't want to spend time
setting up your shop and losing money
obviously
i know you guys know that but like
seriously make sure you know exactly
what you're making check your margins
as far as design goes the first thing i
wanted to mention
is that i always think it's a good idea
remember like nobody a fraction of one
percent of people come to your shop the
way that i'm doing right now
the rest of people they perform a
keyword search on etsy you are
in the search results amidst a sea
of similar products so they go and they
scroll like this
and if your product doesn't catch their
eye immediately and they can't discern
what's in the design
they're not going to click it and if
they don't click it they can't add to
cart right we almost talk about this
every time we do etsy shop reviews
like i really like this design right
here but here's the problem
it's like hard for me to you know i
don't really have eye problems i'm like
straining my eyes to read what that says
and if i'm looking at your shop
which is indicative of how this would
look in search results
like it's it's way too hard to read that
the design
portion itself occupies i mean here look
this is your thumbnail right
but the design portion is just this
little square
right even though when customers buy
from you they're buying your design so
make sure the design is big you know and
then the one right next to it here this
is a pretty good example of what i think
you should be doing
now here it's uh kind of zoomed out but
if we look at just right here
in your shop you're zoomed in on the
design and this to me is much more
likely to convert but then there's the
other side of things which i have to say
the font is quite small right and i'm
not trying to hate on the design i'm not
trying to
be critical or anything like that the
design itself is great but like remember
you're selling online if you're selling
online play the game
big bold easy to read if it's not easy
to read if it's not easy to discern
what's going on in a split second
you're losing customers inevitably right
you may still make a sale
but you don't know it's hard to quantify
how many sales you're missing you know
and by the way it's hard for you to
quantify but like on the other side of
things
this is my knowledge as a web developer
coming out like the engineers who write
the algorithms for these
these platforms that determine like if
there's 10 000 search results well
how do you determine the the top 40 that
show up on page one
well you can do things like measure
impressions
and click-through rate so if a shirt
like this behind me or any any product
doesn't have to be yours anybody's
are showing up in search results but not
getting clicked low click-through rate
if they need to determine who shows up
on page one are they going to put the
products with high click-to-rate
or low click-through rate well
click-throughs are indicative of
somebody being interested in the product
that's the first step towards making a
sale
and etsy just like amazon and all the
other platforms they want to make
customers happy
so optimize for high click-through rate
and then once you get them to the
listing like we see here
optimize for conversions which by the
way i think you've done a great job of
like
this looks like a really nice listing
um so i don't even have a critique for
listing you even uploaded a video here
uh you've got some great other
thumbnails and mock-ups
so as far as the listing goes i mean
this is really good um one thing i
noticed though is that it's four out of
five stars and etsy's
flooded with five out of five star shops
also i know etsy will sometimes
um remove your ability to sell on the
platform if you're under five stars so
just be careful about that
for instance here's one of these reviews
it says good quality but blurred
hmm yeah why is your design so blurry
like if this is an original design it
really shouldn't be blurry you should be
able to
design at high resolution whereas
typically if you see something like this
i'm not saying you stole your design but
like typically i'm just saying
online where people just know how to use
the magic wand tool
they can figure out how to take a low
resolution design that somebody else
made
magic wand the background off blow it up
and then you get something like this
which results in
luckily for you because i mean i can
already notice that this is
you can see that it's blurry it's not
high quality um
they only left you a four star not a one
star so you got to be really careful
about that stuff like
you know what i mean the the longevity
of your shop should take precedence over
anything short term so make sure that if
you're going to put a design for sale
that it's uh high resolution and whatnot
like this one looks fine
from here but i can't really tell
without seeing the end result anyways
you get the point right like if you're
going to take time to put this shop
together and put all these great designs
together you know what i mean like
frame it well in the thumbnail because
that's step one to making a sale now
you've already made a hundred sales
congrats on that
um but you know you can make another
thousand sales right like what's
stopping you
uh it looks like you know this is a
pretty good design here it's a little
bit busy
but i see you went for the inauguration
day aspect so that's okay
um it's weird how that looks so
pixelated why is that
is this like exported as like a low
quality jpeg or something
i don't understand why this looks so
weird or is that just a font
you see that that's weird um maybe they
all look like that and i'm just not used
to seeing them zoomed in
but uh that might be a weird font
selection then or it kind of reminds me
of if you go to photoshop and instead of
going to file save as
and doing 12 12 quality out of 12 so
highest
quality highest resolution or highest
quality not resolution
um it's it's almost indicative of doing
like a save for the web
prompt where you can export a lower file
size image that will load faster in
websites
um i don't know why it just looks like
that to me so anyways good design a
little bit busy
this one like you know for me the
primary thumbnail that i would use would
probably be the light gray with the
black
just thinking out loud from me looking
at a lot of print on demand stuff
across different platforms over the
years you know i do every now and then
talk about how like
the heather gray with the black text on
top seems to be really popular i've also
seen some of the best etsy shops i've
ever seen
every single product they listed for
sale it was unified
it was like we offer this shirt with
this design style like maybe they
printed their own products too i didn't
even think about that but it's like
if you want to start your own printing
business instead of farming the workout
it is feasible your life's going to be
so much easier if you have to
um keep less skews in inventory so maybe
that's what they were
doing but i'm thinking of some of these
shops i wish i had bookmarks some of
them i may be able to find them actually
i have like in my google keep which is
like my online notes i have like
everything so i might be able to find it
and do a
video review but it was like every
single and it looked really good and
then these shops were like super smart
and they did basically like shirts were
like 30 bucks but if you bought two you
got 50 percent off
so think about it 30 plus 15 you know
for 50 percent
percent off the second one came to 45
bucks so people buy two shirts that
maybe cost let's just say use printful
to fulfill
cost you 16 you just collected 45
and you can give free shipping at that
point too and the customer feels like
they're getting a deal because they just
got 50
off like that to me is playing the game
to the utmost so
just thinking out loud here um i don't
know how i went off on that tangent i
think because you have the red as your
primary and i'm thinking that the grey
might have been a better choice
um but you know again i don't know what
i'm talking about right i'm just a
youtuber i'm just a talking head on a
screen
so use your own discretion uh this
design's nice um but you already know
what i'm about to say
the contrast makes it incredibly hard to
read
that text like the the light tan text
against the light blue
i don't know about y'all but like i
can't read what that says but here we go
in this one you can actually see it and
in the white you know here whether you
want to use the guy or the flat mock-up
by the way reminder if you sell these on
amazon you have to have the white
background if you saw on etsy you don't
have to have the white background so i
really do like that you did not and you
used
you know a person wearing the shirt i
don't know if that's like a model and a
mock-up or if that's real but um
either way that's really cool so what
else you got going on here before we
wrap up you got some
uh coffee mugs in there the two-tone
nice obviously
doing yoda is
you're really like that's
when you have stuff like this like yoda
on your shop it's just it's putting an
expiration date on your shop you know
eventually you're going to get in
trouble and most likely
lose your shop my recommendation would
be to remove them immediately
i know you people always say but other
people are are doing infringement on
etsy
yeah but like you have to assume at some
point
that disney's lawyers are going to
defend their intellectual property
and uh actually i don't know these are
all sold in the past so i don't know if
you're still selling these
i just realized we're looking at what
sold in the past um but definitely play
it safe
and i would recommend getting anything
that's ip infringement off of your shop
immediately all right well hey let's
wrap up here great job with the shop
overall you got 100 sales i do hope you
make it to a thousand
10 000 sales remove anything that's
putting your shop at risk
keep sticking to good design best well
the design best practices and then make
sure you
give your products the best chance
possible by framing them like look at
this one right here look at this right
here behind me
the way that this travel mug is framed
is awesome and
coincidentally look multiple of them
have sold they're on your sold page i
don't think there's a coincidence that
like the the products that look
really good and that like you can like
my eye sees it i can immediately read it
you have a fish i know it's a fish mug
the text is big bold easy to read it's
perfect
do more stuff like that all right thank
you so much for watching this video till
the end guys if you haven't already
please give me a quick
like so that the youtube algorithm shows
the video to more people and if you're
not subscribed and you want to do that
that would be awesome
quick reminder to take a second check
out my full print on demand course if
you guys want to learn my exact methods
that make me six figure print on demand
sales every single year everything is in
the course nothing's held back
and that is it guys again thank you for
watching i'll see you tomorrow with the
new top five niches of the week
[Music]
you