so I'm Jonas Lempa I'm from Berlin co-founder and creative director of the
digital agency Taikonauten which is focused on creating digital products and
yeah create those things which other people make money with and yeah this
since almost more than ten years here
oh sure sure so we are at more or less around 50 passionate people passionate
engineers passionate designers which are more or less structured and 50% of let's
say the creative part or the strategy part and also a lot of validation and
user research because a user centric approach is very important for us and
the other half is a group of unbelievable passionate engineers
helping us helping the whole team to create outstanding digital product and
this is fueled empowered by our operators project managers and product
owners - yeah to make it to make it spin and to really create amazing amazing
products for big companies as well as berlin-based or international startups I
think the the the city is a good hotspot for for creating amazing digital
products here
the most common project is actually when there is a business unit within a bigger
company like eBay or like Lufthansa euro wings which have a great great first
idea so mostly often created within the business department or product
department or a little bit the same situation with well funded startups
within the blockchain scene for example and they have an idea and they need the
right partner to to create this idea to actually validate this idea if this is
if this idea makes sense if there is a business purpose so we help them to
identify together with with user research methods with a very lean
approach very lean with the lean product development approach to identify is this
idea a thing do we need to maybe steer it a little
bit into a different direction and then prove it and then yeah try to identify
with the very user centric approach if this idea has has some business
potential and with that we bring bring products yeah online very fast in an
iterative process yes so this is kind of very it's a very very nice sweet spot to
be very early in the end of innovative
process of products and not just like creating and an idea or campaign at the
moment when there's already nothing to move anymore
this is the see in the whole industry of blockchain
and I guess everybody had some kind of connection to that in the last couple of
years and month especially when you're in the digital in the digital business
or in digital branch has an unbelievable potential and I think this we think we
are we work together with many different very successful blockchain startups and
even founded our own accelerator in this business it shows
that there's that there's there's a high potential and great ideas and lots of
lots of new possibilities but at the same time all these very unbelievable
bright minds and and this great great technology they somehow forgot what
happened in the last ten years of the other side of the digital business which
means great UI great products great your eggs solving problems by by using by
using by using them in in very very easy moments very short more of very short
moments very accessible and approachable and that's what we are doing we are
doing that helping helping those blockchain startups not only doing a
promise and become fraud or scam or something like that but really
identifying what is a brand value what is what could be their product ecosystem
and and yeah with that with that we make or we try to help those startups to make
one very important thing possible and that's trying to be mass market
adoptable because this is one of the sides of a few technical things and use
case things this is one of the biggest biggest barriers at the moment for this
for this industry but we are very confident that there are lots of good
and positive things coming up because the decentralization of the digital
world is one of the biggest chances for all of us
I think I can I connected to the things I said I said
before because with with with decentralization and the technology of
blockchain which we are working already since a couple of unit I think there's a
completely way of of rethinking processes it's not only a technology or
buzzword or a way of making money or losing money with tokens or or kryptos
or coins it's about a different way of of thinking of not being just not just
creating one product which is done by one company in a very centralized way to
solve problems but the way of thinking it's kind of kind of being being a
facilitator as a group as as as everybody who who works on it rethinking
businesses business purposes in a centralized a decentralized way where
everybody has a part of it this begins with the way of having decentralized due
diligence until the up to the way where where everybody in in this industry
holds a part or has a piece of her company and yeah this this new way
of thinking is unbelievably interesting and pushes the digital world to new
limits and it's definitely worth even if if there was some Big Bang and
unregulated markets now the natural selection starts and or as we are mill
in the middle of the natural selection and it's definitely worth to take a look
into it I can highly recommend that
I mean we are here at the 10th version of the conference of the awards
conference and I think it's unbelievable but what the whole team and the founders
of awards created and did back then when I was like kind of 6 or 7 years ago a
funny little community voting for a few few websites now it's big now it becames
now it became the biggest and most important community driven to do what
and in the industry and it's it's it's great to be part of it to kind of the
first thing I do every day when I when I when I sit on my place I go to the to
the jury vote votes look what what's happening I'm looking what what great
new ideas came up getting inspired getting also motivated to see ok what
what what are these unbelievable talented people all over the world are
doing and and when I when I come here and look around I always feel like
being part of the family so thank you very much Awwwards
I think that's a that's a really really good point because we all work often
remotely and and we often work together on on solutions all over the world but I
mean it's it's very important to have to have an exchange and to have the
possibility not only to look to each other in Google Hangouts but also a
Google meet but also creating something which I like to call the spark the spark
to get to great ideas and not only talk about them but also being in a situation
where there's a reincarnation of those ideas possible and I think this is
possible when there's some getting together some also some
traction and another way of friction and having creative
exchange and this is I think very very important and very also very helpful to
get to new ideas or to maybe get as excited as I am about the topics of
decentralization for example what I'm talking about because there there are
great things and and this dialogue is very important not just to look into
the display but also have get it getting new ideas and getting attracted yeah
oh yes that's a good question I think I think it's an unbelievable
great honor to win of win of one of those awards because it's a
community-driven thing it's not like five or ten very like five or ten
dedicated people sitting in some of those very fancy rooms and decide like
Caesar a couple of hundred years ago of thousands years ago who is good or who
is not good and maybe are driven by subjective subjective reasons and I
think what this is completely the opposite of it having those different
layers of verification but and and so from this point of view I think this is
the most most the best way to get an award and it makes it is very very opens
opens up a heart when you when you know okay it's a community-driven thing and
not like just by five five industry experts so from this point of view it's
a great motivation and it's a great thing to submit one of the projects
getting honored getting awarded and we we cross those those
awards every day at our wall which is also hanging in the office which is also
a great motivation so it's it's definitely important thing shouldn't be
shouldn't be not the only driver because we are all the all we should always
think in in the users as a centric point of of of getting motivated and getting
challenged solved but it's an unbelievable honor and always a good
good helps to hold it helps to get the spark even bigger