[MUSIC PLAYING]
Hi, folks.
My name is Justin McKay, and I'm a product manager at AdMob.
So here we are at GDC.
Games today are amazing.
Incredibly rich, immersive experiences.
On my phone, I can build worlds, control armies,
or do things with birds.
Make them angry, help them cross roads, help them fly,
things you'd really think birds should
be able to do on their own.
But I digress.
As games have evolved, so have monetization options.
Rewarded ads have been one of the biggest
asks from our developer friends for a while.
But if you're not familiar, here's a quick refresher.
I'm playing a game, and I die.
I'm presented with a choice.
I can either wait for 10 minutes,
or I can use my hard earned coins,
recommend the game to a friend, or watch a video
and come straight back to life.
When done well, rewarded ads add value for all parties.
They are opt in, integrated experiences.
So a quick recap on mediation.
Mediation allows you to maximize revenue
by calling multiple ad networks from a single platform.
This helps ensure there is always
an ad to show in your application
and that that ad is helping you maximize
the amount of money you earn.
At AdMob, we want to build a platform
to support all your monetization needs.
Rewarded has been a gap, and I'm really
happy to announce that, today, we're closing that gap.
This afternoon, rewarded mediation
is now available in AdMob.
So these seven great networks, we're
adding these to the 40-plus networks
that we already support through regular mediation.
This afternoon, Ad Colony, AppLovin, Chartboost, Upsight--
formerly Fuse-- Fyber, and Vungle are all available,
and I'm really excited to say Unity Ads will be coming
in the next couple of weeks.
We want to make experimenting with rewarded ads easy.
We want you to be able to experiment
with different networks and different orders
and different reward types.
As such, you can configure reward and waterfall settings
for each ad unit.
That information is stored server side,
so you don't need to change your code to experiment
with new configurations.
And we want to give you tools to maximize performance.
With our ad network optimization product,
we automate the process of calling the ad from the highest
paying network.
And optionally, you can set frequency caps
to make sure your users don't get bored seeing
the same ad again and again.
A little bit more about ad network optimization--
so mediation on its own isn't quite enough.
Across multiple networks, the CPMs are changing in real time.
Managing that complexity manually
is very, very difficult. When you enable ANO,
AdMob will automatically check which
network is paying the highest ad and return that into your app.
This helps maintain a high level of revenue.
So I'm really pleased to say that four of the networks
are fully supported with country level granularity,
and three more are coming later in April.
So set up is really straightforward.
As I said, we want to give you the flexibility
to experiment with rewards.
When you're setting up your rewards,
you can specify to use third party settings that you've
put on another network, or you can
set overrides that are stored on the Google servers.
And you can also set a frequency cap down
to the day, hour, or minute.
And, of course, measurement is critical.
So you'll be able to see in your reports
your rewarded queries, starts, and completes.
So we are really, really excited to bring this to you today.
We know it's been a gap for a while.
We've been testing with a number of partners
over the last quarter, and I'm really
pleased to say that they love it.
So we really look forward to seeing
how the rewarded space evolves, and we're really
looking forward to working more with you
to get us feedback on the product,
and I'm really excited to see how it's going to evolve.
So thank you very much.
[MUSIC PLAYING]