I get it, you guys aren't e-commerce platform experts and you shouldn't be
it's your job to be an expert in whatever your business does. Choosing an
e-commerce platform is a big decision. You're gonna invest your hard-earned
money and build your business on this thing and it's going to define your
business online for the next several years. That's a lot of pressure! I'm going to
try and simplify it for you and in this video I'm gonna give you five reasons to
choose Magento over Shopify. Pull yourself up a chair and let's talk about.
Choosing an e-commerce platform can be a subtle, nuanced process. It often comes
down to the smallest difference or feature that makes one direction better
than another. There's no way we can go through everything in a single video.
This video is not a feature comparison. It's more of five big things that you
can look for that, if they apply to your business, can make your decision a lot
easier. With that in mind, it really applies to Shopify, Shopify Plus, Magento
Open Source, or Magento Commerce. This particular video outlines five reasons
that Magento might be better for you than Shopify but it's one in a series of
platform comparisons. I'm gonna give you five reasons to choose Shopify as well and
I'll link you to that video at the end of this one. No one is unbiased. Anybody
who tells you they're unbiased is just lying to you. I have my favorite
platforms. We're Magento partners don't do so much with Shopify. However I'm not
going to steer you wrong either. I want you to end up on the platform that is
100% best for you and your business. Now these are in no particular order so
let's just get into it. The first reason to choose Magento over Shopify is
if you're in a controversial or high-risk industry. If you're an industry
where laws or public sentiment is constantly evolving the open source
nature and flexibility of Magento is going to give you stability that you can
never have on Shopify. Shopify has a history of allowing businesses to invest
and build on their platform only to change their mind and give them weeks to
find and migrate to another option, You don't want that kind of worry and risk.
You need to be thinking long term and that risk is a constant distraction and
is not healthy for your business. If you're in a controversial or high-risk
industry like firearm or vape products, the flexibility that Magento provides,
like being able to move to a different host or select a new payment provider,
means that someone can't just tell you no. Basically you have options and
there's not just one provider that can completely shut you down. The next reason
to choose Magento over Shopify is control. Sometimes you really need control and
other times you really just want control. If you're in heavily regulated
industries like pharmaceuticals, it may be absolutely necessary for you to have
full control over your technology stack. Perhaps there are certain technologies
you want to use like AWS or Azure or you have your own system administrators and
want full control over your hosting stack. That makes Magento a no brainer
versus Shopify. I also often talk to merchants that just don't like or trust
SaaS platforms. I don't really know where this deep-seated hate comes from. They
just don't care for the business model at all. Regardless of any benefit, just
not a fan. If you're one of these people then I'm not really sure why you're
watching this video, you've already made your decision. But, I appreciate your
support and thanks for watching, I guess. The next reason to choose Magento over
Shopify is b2b. B2b e-commerce is a whole different animal than b2c. Negotiated
pricing, quotes, corporate accounts are all things that are bare minimum to meet
customer demands. The flexibility of Magento also allows you to craft custom
user experiences specific to your industry and products if you really want
to do b2b right. Magento also has the flexibility needed to handle the most
complex data needs. You can tie it into whatever poorly thought-out and archaic
back office systems you may have cobbled together over the last 20 years . And the
next reason to choose Magento over Shopify is flexibility and scalability. Most
e-commerce platforms are designed to provide middle-of-the-road functionality
that appeals to a large collection of merchants. In some cases that may not
provide everything you need to execute on your e-commerce vision. If you're
gonna step outside of the norm and build something extremely custom then you have
more options with the flexibility that comes with the open source nature of the
Magento platform. As far as scalability goes you can build an empire on Magento. Now,
before we get into this, I know someone is going to bring up some merchants like
Kylie Cosmetics which is shopping shining example of scale on the platform.
What I'm talking about in this section is not about pure sales. Kylie Cosmetics
is a unicorn and is not representative of your business.
It has scale without complexity. They're doing hundreds of millions of dollars
online with like four employees. Now that may be what you wish your business was
like but it ain't you. You figure out how to replicate that without involving
one of my family members in a sex tape or ass implants and you make the videos
and I'll watch and learn. And for that kind of money, I'd probably compromise on the ass implants. What
I'm talking about is the complexity of scale and providing a unified eCommerce
experience across that business. Do you have a chain of physical stores and need
to integrate your website's order management and inventory across these
locations? As in, your customers can see the inventory in their local store, order
it, pick it up this afternoon. Magento can do that. Do you have five or ten
international brands that all need ecommerce experiences that are optimized
for multiple languages and fully integrated with your back office systems?
Magento can do that, on one installation. If your goals are world domination or
your business has a lot of complexity then Magento is an obvious choice.
The next reason to choose Magento over Shopify is innovation. If you want to be
ahead of the curve of technology or user experiences then you're gonna need the
flexibility that an open-source platform provides. A big example right now is
progressive web apps and headless ecommerce. There are ways to build a PWA
on Shopify. However, unless your needs are basic you'll eventually run into some
feature that needs to be customized or custom-built depending on what it is. If
you're on a SaaS platform like Shopify then you may not have the ability to do
that customization. So, if your desire is to be an innovator then open-source is
going to be better for you than SaaS so Magento is going to win over Shopify.
There are a ton of features that you need to consider to ultimately decide
which platform is best for you. Hopefully, however, these five things, if they apply
to you, make that call just a little bit easier. I'm going to also give you five
reasons why Shopify might be better for you. Once that's ready I'll pop it up on
the screen here along with another video that might be of interest to you. If
these big Magento selling points don't speak to you, then check
Shopify video out and see if that is a better fit for your business. If you've
watched both and still aren't sure which is a right fit for you or are having trouble
narrowing it down and just want to talk about it, then head over to Jamersan.com.
J A M E R S A N .com, shoot me a message and we can schedule some time to discuss.
Otherwise, let me know your thoughts in the comments of this video. It's also
extremely helpful if you'd hit that thumbs up button. I appreciate you
watching. If you're interested in staying up to date on the latest in enterprise
e-commerce or taking your e-commerce skills to the next level then consider
hitting that subscribe button, tapping that notification bell and I
look forward to seeing you in the next video.