- Today we're talking about doubling down on your content
on YouTube to creative massive, explosive growth.
Yes, this method works to grow your channel
and I'm gonna go through just a few different ways
that you can figure out which videos
that you need to double down on.
So this is part four of a five part series
called triggering the algorithm
and all these videos kind of play on each other
and earlier in this series
I was talking about doubling down on your content.
That is one way that you can create more growth
from the videos on your channel
and get more velocity out of the gate
so that it triggers the algorithm
to suggest your content to more people.
If we haven't met before,
my name is Jeven Dovey,
I do filmmaking tutorials, product reviews,
and I also do a lot of YouTube training.
So make sure you hit that subscribe button
and turn on those bell notifications
so you don't miss one of these tutorials.
So the idea of doubling down on your content is simple.
Basically, you find the videos
that are performing well on your channel
and you make another version of that same video
or something in that same category or in the same style.
So essentially, you take a video that does well,
and make another one
and this works for a few reasons.
One, is that you've already seen
that this video has performed well on your channel,
so there's a good chance
that this is gonna perform well again on your channel.
Now, one quick example
is I did a video iPhone gimbal shootout,
where I took a bunch of smartphone gimbals
and did a comparison between them.
That video did particularly well on my channel
so I did another video called smartphone gimbal shootout
which was doubling down on that idea
that I already found that performed well on my channel
and that video also did well.
So when you find these videos that do well on your channel,
you can trigger massive growth
because you're basically recreating that video.
It performed well, this other video performs well
so now you have more videos on your channel
that are causing you to grow.
Super simple, but there is a few things you need to
think about before you start doubling down on your content.
Before I get into three different methods
that I go through to find the videos to double down on,
you first need to understand which metric
that you want to grow.
So do you want to grow subscribers?
Do you want to grow watch time?
Do you want to grow amount of views on your channel?
Do you want your audience retention to go up?
So this is super important
and this is what I talked about in video two of this series
is that you need to have a goal.
You need to have something that you're striving to obtain.
You need to have something that you're going for.
If you're just shooting in the dark.
If you're just like, "Oh, some of these videos did well,
"I'm gonna redo them and double down on 'em."
Well it doesn't necessarily mean
that that's good for your channel.
You need to have a clear goal of what you want.
Is it that you need more subscribers
or is it that you want to get better audience retention?
And I'm gonna give you a little indication.
You're gonna want watch time and audience retention
before you want to go after subscribers.
And the reason for that is
you want to figure out how to get people
to watch your videos and stay
through the entirety of your video.
So the metrics that you should pay attention to
are click through rate, watch time and audience retention.
Once you can master those, then you can go after
getting more views and subscribers
because what's gonna happen is if you focus on
audience retention, watch time and click through rate
which is things like your title, thumbnail
and the actual content in your video,
then when you push to get more views and subscribers
on your channel, there's a good chance
that they're gonna stick around
and they're actually gonna boost your channel even more
because your videos will start getting more velocity,
they'll start getting more watch time
and then YouTube will start suggesting your content.
It's everything that I was talking about
in video one of this series.
So having a goal and having something that
you are striving for is the first thing that you need to do.
From there, there's three different ways
that you can figure out how to double down on your content.
I'm sure there's other ways as well,
but these are the three that I use
and they've all work very well on my channel.
The first is just going into your YouTube studio analytics
and just seeing which videos are performing well.
You need to kind of find a baseline
for all your videos on your channel
so what's the typical view count that each video gets?
Now look for the video that gets a higher view count
and that's gonna be a video that you should double down on
if you're going after views.
You can do the same with watch time, subscribers,
basically any metrics, go through all of your videos,
find the average, see what's kind of a trend
across your channel and then figure out the videos
that spiked above that.
Now, those are the videos to double down on.
And the awesome thing with YouTube's analytics
is that you have all of this data at your fingertips,
you just have to go through and start exploring
and find which metric you care about.
Now, there's a few tools that make this super simple.
They basically read your data
and put it into an easy to digest form.
The first, I want to talk about is Morningfame.
So Morningfame is an analytical tool.
It's a newer one and it has some really powerful features
built into a very simple interface.
So I'm gonna just show you quickly in the back end quickly
how this all looks.
So once you're in Morningfame,
you'll click on the strategy tab
and very quickly you'll see that there is a section
of videos here called create more of these.
This is essentially double down.
These are the videos that you should be creating more of.
Eight videos right there
and these are your top performing videos overall.
Morningfame takes all the metrics into consideration
and it finds your eight best performing videos
so those are videos that you should double down on.
Just clear right there, here's eight videos,
make eight more just like this.
Now, that's just for a general,
like I want to get some videos that do well.
This is going after top performing,
but like I said, you want to focus on specific metrics.
So what you're gonna do is you're gonna go into the next tab
which is the workshop tab.
Now, in the workshop tab, it's split into views,
watch time, engagement and subscribers.
Four metrics that are super important
and when you click into any one of these,
it's gonna show you the top videos
based on the performance for this metric
and when you click into here, it's gonna show you
your best performing videos for that metric.
So right here, it just gives you a list of videos
that are the videos that you should double down on
if your focus is, say watch time.
So it's a quick and easy way to see which videos
are you best performing videos
and it serves you up a bunch of videos
that you should double down on.
So Morningfame, super easy tool,
they also give you the ability
to start researching your next video right here
and overall the Morningfame tool is great,
I highly suggest.
If you've never checked it out, go try it out.
I'll put a link in the description
where you guys can check it out for free for a month.
It's a good tool.
It's one that I add into my arsenal
just because I like the simple layout
and just seeing things quickly.
Now, the third way that you can figure out videos
to double down on is by using vidIQ.
I talked about vidIQ in the first video
when we were talking about velocity
because vidIQ gives you a ton of metrics
and there's so many tools in vidIQ that I use
but one of the ones in particular that I use
to figure out which videos to double down on
is their audit tool.
So once you have the Chrome extension installed,
on the left side of your YouTube channel,
there'll be a button called channel audit.
Now, when you click into this,
it's gonna give you a whole bunch of videos
that you should double down on.
Right there, super simple
and it breaks it down by different metrics.
So you'll see velocity in the first tab,
engagement rate, views, subscribers gained
and then you're gonna also have your competitors.
So something kind of cool with vidIQ
is you can take all the people
that make similar content to you and make them competitors.
I mean, they're not really competitors
'cause we all are collaborators, we all work together,
I wouldn't say I'm competing with someone
who's doing the same content as me,
we're just doing the same type of content,
but in vidIQ, they're called competitors,
so you'll add them as a competitor
and this last box right here
is talking about views per hour.
So it's showing the videos that have the highest velocity
on your competitors channels.
So it's gonna give you some good ideas
of what's working for other people not just your channel.
On the next line down, you have total watch time,
average watch time, top retention,
top playlist and top suggestion non-owned.
So what that means is videos that aren't on your channel
but are the top suggested videos from your channel.
So this is a ton of information here.
So it has every metric that you would want
to double down on, plus some extra information
and it's these two tabs on the right hand side
that you should pay attention to
because it's giving you a bunch of videos
that are working on other people's channels.
So instead of doubling down on your own content,
you could double down on the content that they're creating
because if this is someone that is in your world,
this is someone that's creating content
like you're creating,
and this video is working on their channel,
well there's a good chance
it's gonna work on your channel too.
So it just gives you some added ideas on to
which videos that you should go after outside of your world.
So as soon as you start doubling down on
the content that performs well on your channel,
you'll start seeing a massive spike in growth
and one thing about the YouTube algorithm
is that it does reward content that is similar
to content that's performed well on your channel.
So like the example I said earlier,
I did a smartphone gimbal shootout and I did another video
that was a smartphone gimbal shootout.
Well because I already had a video
that was performing well around the same topic,
around the same niche, with similar key words,
YouTube's going to automatically give more value
to my new video that came out
because this style of video with these key words
has already performed well.
You'll start getting more momentum
the more that you double down on content
and you find those things that really work well
for your niche and for the topic
that you're creating on your channel.
So once you start on doubling down on content
on your YouTube channel, you're gonna see massive growth
and that's because the YouTube algorithm
is going to weigh the content differently
when it's something similar
that has already performed well on your channel.
Like I said in the first video of this series,
YouTube is here to get people to say on the platform
and watch more content.
So if something has performed well on your channel already,
then you have some authority in that key word
or in that topic.
So if YouTube sees that you've doubled down
and put another video out
with the same type of content coming out,
same key words, all of that,
YouTube's gonna weigh that a little bit differently,
it's gonna push it higher in the ranking system
and potentially get it into suggested content.
So that's what I was talking about.
You want to get that velocity out of the gate
and doubling down is one of those ways
that you're gonna get more velocity out of the gate
so that YouTube starts serving your content
to more people and you start getting all those views
from YouTube, pushing your video out to more people.
All right guys, if you haven't seen
the videos in this series, I highly suggest starting back
at the beginning with video one
and I'll see you on the next one.