What's up guys Jason Wardrop here welcome back to the channel today
We are gonna be talking about not one of my favorite topics, but be able to go through and generate leads for divorced couples
So I honestly I've been I've been delaying doing this
but I've had a number of you guys asked me how to go through and
Generate leads for this so I figured I'd shoot this video
I don't really love going through and getting into the Leech in on all this stuff
Just because of the situation of everything, but I will go through and break this down
I've got some some templates right here like we have on most of the other videos that you guys can get access to
So comment leads right below this video
And I will go through and have a member of our team get in contact and send you out this
Template right here, so you guys can have that all right, so you guys are branding the channel
This is the first time you've been here
My name is Jason Wardrop
and I shoot a new video every single day on how to generate more leads for your business and
Make more money in your business
So you guys like videos like this you want more videos like this every single day make sure you subscribe
And also if you guys want this dock the shareable version where you can just copy and paste
Make sure you guys like this video and comment leads right below alright, so first things first
Let's set up the landing page because as we're going through and generate leads
We're gonna need a Facebook ad right, so we're gonna have an ad this is gonna be posts on Facebook. That someone's gonna click on
And we're gonna show you guys how to go through and set up the targeting then once they click on that ad they're gonna go
To the landing page where it's gonna ask for a name phone email
So now you have that person's contact information that you could follow up get in contact with them
And then we can set up even the automated email and text marketing drip campaigns out for that ok, so just really quick
Let's jump in and let's set up the landing page first
And we've got the landing page headline all that stuff down right here ok
So we're gonna come over here to our celeb
This is the lead generation software that we use I love it because it's a landing page builder
It's the email text marketing follow-ups the social automation. It's your CRM all in one location so we're gonna
Do you can see these are the pre-built landing pages that we already have right here?
so we're going to click on create another website and
You can see the real estate website templates right here
We've got the listing Lee's motivate so it's about all these I don't have a divorce Lee
Template in here and just because I'm not a huge fan of the whole topic
I probably actually will never even put a template in here, but I'm just giving you guys the the run-through so you guys see
We've got the mortgage templates. We've got all these other templates as well so for this example
Let's just use the listing leads template, so we're just gonna click on choose right here
Which is gonna kick us into the website builder?
what's gonna allow us to edit the the background image the text everything and you guys can see this is pretty cool because
Depending on these other campaigns. We've already got this already pre-built in here for you alright, so first foremost
Let's change out the background image because we probably want it to be an image that
Represents more of the légion campaign that we're running
Which I actually already went and found an image for you guys so we can make this video more straight to the point
And I hope you guys like that
I like things that straight to the point and none of the Bologna is kind of messing around so
We're just gonna click on this background image
And all we got to do is we can edit you can see all the different parts of this landing page
Right here on the Left column, so I'm gonna choose a new image right here
and
We've got a massive library of all these images you can choose from but I'm just gonna click on my images
And I'm gonna hit choose image to upload which I'm gonna be able to upload something from my desktop
Ok so we're just gonna click divorce right here. This this image right here. You can see it's like
They're they've got their wedding rings down. Not a really happy image. Not a happy sight
So we're gonna click on upload image
This is upload image, and then it drops down here into our library, so we're just going to choose that
It's gonna pop up. We can edit crop rotate. Whatever we want this looks great. Just the way it is
I'm just gonna hit use this image, and we've got that as a background
It's now
It's pretty simple right like just go in throw in that in and now as far as the headline sub-headline and called action
I've got all that stuff right here, so we got the free download
5 things you must know so we're just gonna copy so you can see the header text
We're gonna copy and paste it right here free download 5 things. You must know before selling your home in the divorce, right
Then coming down here the sub-headline
Get your answers
ok get the answers you need to make your home sale easy in this difficult time and
The call-to-action is get instant access alright
So we'll come down here throw that in and if you guys see us is like copyright 2015 our son kg
you can just delete that take that out, or you could put your
Your uh how am I can't spell now?
your name or like
your company or whatever you want to throw in right there, okay, so
We're just gonna come in here name this this campaign
divorce leads
Then also what I like to do is on this Thank You page so the Thank You page this landing page is where we're gonna
Be sending people from Facebook, so they see our posts
They click on it, and we're gonna set the add up here in just a second. They click on the ad
They go to this landing page they put their name phone email
We generate a lead and they're gonna come to this Thank You page
And I like to have the background image be the same image, so we're just gonna make that really quick this same image
So we just keep the consistency there
Thanks check your email for
the download
Okay
Something like that okay, so all we're gonna do now is we're just gonna hit publish
And I'm just gonna show you guys this says website saving to publish
I'm gonna show you guys this campaign that we just created here, so we're gonna come back to the main dashboard
You can see right here divorce leads. We click on this. We've got the campaign
Hey free download five things you must know before it's on your home the divorce
Put your name email phone number hit submit
And they become a lead in your system right now this page is 100% mobile optimized so if they pull it up on their mobile
Phone their tablet desktop laptop laptop, whatever it is this is gonna auto fit to whatever device you're using
Alright, so now we have this all hundred-percent done
Okay, so what we want to do now and also if you guys really quick if you guys want to add an automated email, so
They put in their name email and phone if you want to add an automated email or text marketing follow-up
You just click on follow-ups right here, and we have you can say hey create a new email or text message
And you can kind of create that drip campaign right here right now
I'm just not going to dive into that right here in this video
But just so you guys know that you can go through and do that okay?
So we've create the landing page next thing. I want to do is. I want to set up. What's called a Facebook pixel
Okay
the Facebook pixel goes and does all of the tracking so
Facebook will be able to track everyone who visits your landing page everyone it becomes a lead
And it just becomes smarter when you're running your ads
On Facebook, okay, so we'll come over here to the ads manager and first thing
We're going to do is type in pixels up here in the tools section
You guys believe me
I know I'm going super fast if you guys need to go through a pause stop the video or whatever
Do that and then go back and make sure these things happen. I just want to give a quick run-through for everyone
That's already kind of familiar with Facebook Ads, so we're not delaying anything here
Okay So this can be straight to the point
And then right here in the pixel section if you've never created a pixel before it's gonna have you set a button that says hey?
Create your first pixel
I've already created pixel, so I'm just gonna click on default pixel right here, and then I'm gonna come up here to setup
Okay, and click on setup, and we're gonna go just manually install the code yourself, which guys this is not hard
I don't I'm not a coder. I'm not developer. You're probably not either. This is a copy and paste method
It's very very easy
Facebook's made his super easy Arsenal's made it super easy so i'm going to show you guys how to do this, okay?
So we're gonna go to number two where it says copy the entire pixel code and paste it in the website header, okay?
So we're just gonna hover over this you just click on this and it says copy to clipboard alright
So now we're gonna come back over here to the arsenal' lee lead generation page. We just created
we're gonna click on edit to go back into the website builder and
So what we're gonna
Do is just paste this pixel code on this page so that Facebook knows? Hey everyone that visits this
They are some of those visit our page and and potentially become a lead okay
so we're gonna come over here to click on this page section scroll down to advanced and
It wants us to paste it in the header tracking Coast
We're just gonna paste it right there, and then we also want to do that on the Thank You page, right
So we're just gonna hit advanced come down
Oh, we want to be on the page section come down here header tracking code paste up there
And we hit publish all rights amasses website is saving to publish now if we want to go through and double check
This is all working properly
we'll just come back out here and
What we'll do is we'll click on this site right here, and this is a little thing called Facebook pixel helper, okay?
So we'll go to Facebook pixel helper
Just Google and it's a free chrome plug-in that you'll be able to use when you're setting up your landing pages so right here
And you guys can see if it's not it the Facebook pixels not on the page
It's all grayed out like that. So you say add to Chrome
I've already added to Chrome, but it's just all grayed out like that and then if it's already working
It's gonna be all highlighted right here
It's gonna be blue and green and all that stuff so we know that that's working so I know it's we're gonna the landing page
I'm just gonna double check make sure it's working on the Thank You page so to do that. I'm gonna put in some
Test info here
To become a lead and because anyone that hits this page right here
You can't hit this page unless you put in your contact info, so we know anyone who hits this URL
They become a lead right they their lead now says thanks check your email for the download
And this is all lit up so we know that a Facebook pixel is firing on this page as well
So we are we are done with that
So we've got our landing page created got our Facebook pixel are tracking all set up
The next thing we want to do is do what's called to create a custom conversion and the last step is what we're gonna do
Is dive in and create the Facebook apps? I'll show you guys here in a second, okay, so now
I'm gonna come back here instead of pixels. I'm gonna type in custom
Conversions so a conversion that means that anyone who has converted into a lead we want Excel Facebook
Hey anyone who visits this URL that means they have converted into a lead so right here
We're going to click on create custom conversion
It's gonna say URL contains, so we want to come back here to the bank's page and this right here
This is a unique ID that is just specific to that
Individual person right so we want to select everything from the links and before and that's because that is this URL of this landing page
So that means that person's become a lead and we'll come back over here
URL contains put that in choose a category that means they have become a lead and so we'll say divorce leads
Demo, and we'll hit crave right now once we hit create. It's gonna drop down to the bottom right here, so it says divorce
Lee's demo and it says no activity yet alright, so what we want to do is we want to come back here
And we want to refresh this page
Because when it refreshes is basically talking with Facebook saying hey the custom conversions created the pixels on there everything's working
so we'll come back over here and
What we'll do where is the page?
Okay right here, so we'll just refresh this page right here the custom conversion
And it's gonna pop up to the top if it works correctly and it's gonna highlight
Green and say active all right, so you guys can see right here
So we got the divorce these demos popped at the top and now says active so we are ready
We're set up to go to set up the ad the targeting and all that good stuff
So we've got the landing page done the Facebook pixel the tracker
We've got the custom conversion set up now what we want to do is come over here to the ads manager all right?
We're gonna go through and create a campaign here
And we are gonna go or hit start over and we're gonna create a conversion campaign
That's where we set up the custom conversion that is for generating real leads their name phone email, not just getting likes and comments
But real leads their name phone and email case. We'll click on that and we're just gonna name it. We'll say
divorce leads
Demo, okay, so we'll hit continue right there
And then as far as this you can give it a name. I'm just gonna. I'll give it a name
divorce leads
Demo you just name the same thing and so for the conversion
Wanna exit out of this and we want to use the one that we just created so this divorce leads demo right here, okay?
So we'll click on that and as we scroll down
I actually have the target that we want to do so we want to do a broad range of the local area plus 25 miles
Okay, so if we come over here, so let's say the area
We are doing is we'll say Dallas for this one, Dallas, Texas
And we want to do not everyone who lives but people who live in this location
We're gonna do plus 25 miles, okay?
So you can see we've got four point seven million people that's pretty large audience
And then if we come back over here the template
I like to do like you know this for this range as far as the age goes
I don't have it on there, but I probably would do at least probably like around. I don't know 24 25 something like that
Just because you know obviously gets people a little bit of time to be married and be in this situation
So okay, so now. We've got broad range include homeowners divorced and separated, okay
Because it's not like they're not gonna be looking to sell home unless they are homeowners right so we want
home oak homeowners
Okay, so we've got 140 million people in the United States right there, but this drops is a 2.2 million, and then we also want
divorced okay, we hit that
separated
So we've got
Relationship status separated right there, okay?
So we it drops down well if we uncheck this I always like to uncheck that because it gives more accurate
Accurate info right here. Okay, so we got homeowners divorce separated, and then we want to exclude
Renters or married because if they're renting
Then you know that's not really gonna be someone that we want to that we can work with because they're right on the home
They're not looking to sell their home okay renters or married all right?
It's a relationship says married, or I also like to exclude real estate
Brokers, okay and
the reason why is because
Lots of times if someone's seen your ad that's a real estate agent or broker
There's trying to opt in just kind of see what you're doing
And if they're in that situation and their real estate agent or broker
Themselves they're probably not gonna really need to use you because they can probably take care of it on their own, right?
So anyway coming down here the placements that is all the targeting guys like we do a 25-mile radius
2465 homeowners divorced separated
Exclude renters married real estate brokers, and then we come down here to placements
I like do edit placements and then come down and do uncheck everything
Except for the mobile and desktop news feeds now. I'm testing out currently some of the other
Placements, but right now. It's still the one that is working the best for me, so we're gonna come down here
And as far as the daily budget goes
With an audience of a million people I would start out at a minimum of 10 bucks per day if you don't have that you
Can go down to 5 bucks a day you go up as high as probably 25 bucks today with a million people
But if you have a smaller range like if it's only like 50 thousand or less I would be more in like the three to
Five dollar range start now alright, so that's kind of a quick run-through on the budget
but if you've got a decent sized audience like anything like 100 200 thousand above I start out more in the
To $10 range with that, okay, so now we're going to just kick continue
And we're gonna choose our facebook page that we want to be advertising from okay, so I'm gonna choose down here
We'll say the the Park City real. Do you want even though? This is Dallas actually?
We'll just use to make it more straight up so the real estate agent demo page. I've got okay
We're gonna come down here
And I like to upload and I like to use the same image that I've got on this landing page
So it just keeps it consistent right, so I'm gonna do upload image, and I've got this on my desktop
so we're just gonna use this one right here and
We'll go down use this image right here, then we're gonna use the website URL of this landing page that we've already set up
Okay, so we're just gonna copy and paste this URL
go in and paste it right in there and
Then we as far as the headline. We've got that in here in the template
Okay
so I've actually got two options right here that you can kind of choose from okay five tips getting is sold and moving on or
Option number two you guys can see right here. Oh, let's give it a space you got option two down here
We'll just go with option one for this video right here
So we just copy and paste the headline, and then we come back over here the text
So we've simplified this all for you guys, so it's just copy and paste okay
We've got the link description
Well throw this in down right here needs to be links description the call to action
You could do learn more or you could do download either one works fine
And then at this point you can see this is what its gonna look like on the mobile news feed
This is what its gonna look like and kind of like a different little format, and then this is on the desktop news feed
right here alright
So this is the post I'm just gonna click on
They're gonna go to this landing page put in their name email phone number hit submit
And they'll become a lead and this is their Thank You page that we've just set up as well, okay
So all we got to do now is hit confirm and from there. You are good to go alright
So that is literally step-by-step guys
I know it was very quick to go back and watch it
Pause the video if you guys need to go through and do it
But that's step by step how to set up a campaign to generate leads
For people who are getting divorced be able to have that it help them sell their home all right
Now guys just make sure guys are obviously very
Considerate when you guys are going through and working with these people because it's a tough time of life obviously
but anyway guys
so if you guys want this
List little download right here to copy and paste and all that stuff. Just go ahead and like this video and comment right below
Comment leads in the comments section of this YouTube video, and I will have a member of our team shoot that off to you guys
Though they'll find your contact info and message it off to you guys so anyway guys
Thanks again so much for watching this video today once again. My name is Jason Wardrop
If you guys want more videos like this on how to generate more leads grow your business make more money
Whether you're a real estate agent
Or you are a marketer that runs real estate agent lead generation campaigns for clients
Make sure you guys subscribe to the channel so you guys can get daily videos just like this every
Single day all right now with that said. Thanks so much again for watching, and I will see you guys tomorrow