so when you're sending your designs to a client does this look familiar to you is this something
that you send to a client or maybe what about this maybe you do compile your designs in this way and
then you send them to your client with a short message like please kindly review the designs
and let me know what your thoughts are yeah this is a bad method and i myself was doing something
similar for multiple years that is until i woke up and i realized a far more efficient way of sending
designers to a client that vastly increased my chances of my designs being approved so instead of
simply dumping your designs onto your client with no context we want to tell a story and explain
the logic of our reasoning and i personally find photoshop really good for this task mainly because
most mockups are psd files and this ps document is 1920 pixels wide by around 13 000 pixels in length
one handy bonus tip before we look closely at this method is that you can design this file
just once only once and then use it as a template for all of your clients and their presentations
this will save a whole lot of time to you when you're trying to send your designs to a client
the brief and the client i worked on for this project was heavily based around the tech industry
you will notice how the choices made within my presentation align with that sentiment
this style of sans-serif font being modern and futuristic the colors of blue and black linking
back to that color psychology everything just makes sense making the presentation
feel like it's part of the brand and the industry will automatically appeal to your client
subconsciously and here at the start i've given a brief synopsis of the project because this is
going on to my portfolio however you can outline the main goals for the logo and what you aim
to achieve with your design to your clients i've spoken about this method before but it's important
to understand the power of it and that leads on to the next section after the initial introduction
i like to share my design in a dissected and technical way like you can see here now this not
only shows the design is flush and professionally made but it also appears to the client to be a
technical piece of work furthering to boost your capability as a designer in their mind
remember this presentation has one main goal do you know what that goal is
of course the main goal is just to persuade your clients that they will buy your design
before we hit any mock-ups i like to dive into the color scheme of the design of the brand there
are many ways to display the color scheme but here's one method i personally quite like a lot
black is the main color in the brand's palette and so it's the largest block in my scheme
followed by gray then blue and then equally smallest amounts of white and yellow
i've kept the same font use and size throughout the entire presentation which
is another important factor to keep in mind and also here it's wise to explain your color choice
i've linked things back to color psychology which again just cements my decisions as being justified
my first markup is very minimal and it does fall in line with the brand's color scheme
using black and white as part of the color scheme this is a box mock-up that will hold the drones
that my client intends to sell the logo type and the logo are seen across the design and
i've thought about the brand sentiment of being minimal and modern and i've translated the mockup
into that brand style which is another crucial point as i did with the color scheme section
here i've explained the reasoning for my choice of typeface for the brand and the logo
and i've backed that up with expert knowledge within this industry that's just more ammunition
that will show the clients that i know what i'm doing and my choices do make sense and
below i've carefully chosen relevant imagery that links back to the brand i've used the same colors
that i've chosen throughout this presentation and i've shown aspects of the typeface in use
this section boosts my envision of the brand's image and it shows their clients how the typeface
functions in the real worlds among other things my next mockup shows a potential business card design
and think to yourself how does this mockup tie into my overall presentation considering
everything we've already looked at well firstly it's clean it's minimal and like the first box
mock-up we saw earlier but also the colours are the same you know the charcoal black and the white
the same can also be seen on the next mock-up which presents a brochure or kind of a manual
that might come with a drone when a customer purchase it from my client now i hope you can
see how every decision i've made links back to the brand's image and the style of logo that i created
this method of presenting your designs as a short visual story is hugely powerful it persuades your
client to give your project the green light and then you just you know secure another sale
for your design career and like i said you can make one or two of these mock-up presentations
and then just use them as templates for future projects it should be obvious how this method is
vastly superior in comparison to just dumping multiple designs on your clients in an email
but yeah if you want to learn more about graphic design or how to get more clients
click a video on the screen and until next time guys design your future today peace you