hey guys it's brian and in this video we're gonna set up your first facebook ad let's jump in
all right we have made it to the point where we should be able to create an ad and not run into
any errors or flags on facebook's side so i'm not gonna cover how to create a great ad in this video
but let's just create a basic ad and make sure that everything is ready to go that we can create
an ad that gets approved on facebook that is verified that we're following all their their
new rules so go into your business manager uh click on ads manager it'll bring you right here
same place i just was and let's hit create an ad and what we're going to do
you always want to do for the most part if you're selling a product or service
you want to you make your objective conversions uh you can name your campaign so i'll call this
the name of the product uh the sam car product we're gonna promote 10 step hitting system uh i'll
just hit continue i'll name the other things later so here is our structure you have the campaign
inside your campaign lives each ad set adds that to where you decide who you're showing the ad to
your budget your bidding all kinds of stuff can be set at that level and then your actual ad so
um we don't have to worry about special categories because we're not in housing or social issues or
any of that uh we can dive in each one of these i'll show you these are just campaign details
it's always auction conversions you can do a campaign spend limit which we usually don't we'll
just choose a daily budget and then here's where you can do campaign budget optimization or not so
sometimes we do this sometimes we don't i've seen good results doing cbo on and off
um usually if i'm just testing something i might leave it off in the beginning
once i have a campaign or a product that is proven to convert i might go back and turn this on
and what this does essentially you if you have campaign budget optimization on
let's say i have an ad set that targets moms and then one that targets dads then one that targets
baseball players in this situation i'm selling a baseball e-book a training product so what
campaign budget optimization does if i say i have a hundred dollars a day facebook's going to decide
if i'm if they want to give 33 dollars to the moms the dads and the players ad set
or if they want to give it all to the dads because that's where they're seeing
conversions in the beginning you don't really know which ad set or which target group is the
best performing so i might go ahead and turn this off it this is not really that critical
i've seen this work both ways so i would just you know go with whatever you think works for you here
in the early days i might turn this off so if i do next now we're editing the ad set so let's
say i'm just going to call this one baseball moms because that's who i'm going to target
if you're just setting up a campaign for the first time just call this test for right now let's just
double check that everything's working so here you leave this to website conversion event this
is where we want to make sure that we are seeing our purchase event here and it doesn't have this
little flag the little flag is just letting you know that according to the new protocols of all
the ios changes that these if we pick one of these uh actual actions you can read right here why you
might not want to do that that you usually want to make sure you're only picking an action that does
not have that little flag that means that this action is set up it's verified on that domain
you can see on the left hand side 10 step hitting system is the domain where if that action happens
on that domain facebook is going to track it for us and that's what we want so purchases is good to
go i'm not going to do dynamic creative or offer daily budget i might just leave it at 25 bucks
you can set an end date i usually don't we just want to let this run at 5 10 25 bucks a
day if you're just testing something uh and then down here is where we can get into audiences and
location and ages and all those we can do that in another video but i just wanted to show you guys
you can go in right now and if i just do uh let me just make an ad real quick just to show you that
it is going to work um so in this case i know that we want to go 30 and up uh we want to target women
because this is baseball moms detail targeting see if i can find the baseball mom keyword there it is
i want to turn detailed target expansion off because i want to stay just in the bait people
who are interested in baseball moms uh let's see location you can leave it just to us sometimes i
might expand that out uh automatic placements leave that on cost control leave that off
uh attribution setting uh in this one we usually just do a one day click or actually probably
just one day click not any views this just means hey facebook i want you only to focus on people
who click on the ad that same day track them if we don't want facebook getting lost
in you know day two three four five what happens you know a week from somebody clicking on your ad
because they're really not that good at it and all the changes coming down from ios
right now um are gonna make it almost impossible for facebook to track those things
so we go ahead and click next i'll just say test ad uh we will go we won't do instagram here uh we
got our train baseball page because we connected it which is good to go uh then we're gonna do
let's just do add media we'll add an image uh i'll go search under let's see stock photos here
let this load i'll type the word baseball
i'll grab an image here that is going to get attention that's a pretty flashy image and then
our url this is where we're going to grab the url of our actual sales page which i built in
sam cart here so if we go back in our sam card account click on products this is the product
that i went and customized uh using our drag and drop builder here and so i'm just going to hit
preview to get the url up here here's the url i'm gonna copy it go back paste it right into
facebook and boom no errors no nothing um it's because we verified that domain we set up our
events everything is good to go so we could say you know how i'll write a little ad copy here
how would you like your son to become the best hitter on the field
by next summer check out this new program that can help make that become a reality and i just
realized i was typing this into the description so i'm gonna copy that put it up in primary text
leave a description blank uh headline uh help your son become the best hitter on the field
and there we go there's a quick little ad uh destinations website website url's good
uh call to action learn more is fine tracking you got our url set up to go um we are good
to go here so i could literally hit publish right now i'll show you what that looks like
now that that is published and so it's going to happen because we're optimizing for purchases
number one because we're optimizing for purchases facebook's can do a much better job sending us
people that are likely to buy facebook knows a lot about all of us knows which one of us are buyers
which one of us you know don't like to spend money online because all the other businesses
using facebook ads are tracking everything we do uh whether we like it or not so here you go
so this ad is in review if i'm using just the regular performance filter up here i'm gonna be
able to go in here tomorrow and say okay here's uh my reach here's how many people saw the ad
uh here's the quality ranking here's how many results and the results that it's looking for
are purchased so i'm gonna be able to see you know how many purchases i got how much
it cost me to get each purchase uh how much i spent and then you can break this down and look
at all kinds of cool stats so this thing is rocking and rolling we're good to go we got a
brand new account up and running using business manager set up our pixel verified our domain
set up our events everything's good to go a lot of upfront work as if you're watching this video
you know because you went through all those other videos but in the end it's it's pretty
simple once you set it up once you know how to set it up a hundred times and it's just getting
that that base work kind of the foundation created so you can create an ad that can
track how many purchases you got and facebook can optimize for those purchases so that's it
congratulations on getting your first ad done your account set up uh in the next couple videos we'll
talk about our process for creating really good ads this ad that i created here is not bad but
can definitely be improved i'll show you guys how to create a really high converting ad that gets
people's attention gets them to click and then turns them into customers by sending the right
people to your product page whether it's a long form page like this that sells a digital product
or a short form page that sells a physical product whatever it is you're selling how to create ads
that do the job so thanks so much for watching this far and we'll see you in the next video
bye