- Hey everyone, it's Rimi from HubSpot.
Welcome back to our YouTube channel.
Today, I want to talk to you guys about something
that can be kinda awkward,
but can really help out your business, cold emails.
I'm gonna share five tips with you guys today
for creating engaging emails that get responses
and make you feel less awkward.
But before we jump in,
remember to hit the like and subscribe button down below
so we can continue helping people
like you built their businesses.
And speaking of helping people build their business,
HubSpot is offering a 25 email templates
to up your email game.
We'll be going over some cold email tips today,
but those 25 email templates can also help you
start new connections or even campaigns.
From subject lines to writing emails that get responses,
there's something for whatever you need.
So make sure you check out the link down below
and it's free.
Okay, so cold emails.
It's already hard enough to talk
to someone you don't know in real life,
but sending an email to someone you don't know
can feel a little uncomfortable.
Although it might feel like it doesn't make a difference,
companies that use crafted cold emails
can see an increase of a 15 to 20% in response rates.
So tip number one for getting a response to your cold email
is having a catchy and informative subject line.
Writing, reaching out to you or opportunity just for you
isn't really personalized,
and it can feel a little bit like spam.
You wanna be direct while only using a couple of words.
Instead of writing opportunity for you,
go with something that directly talks to the person
that you're reaching out to.
Something like, Rimi, get help with your cold emails
would make me want to respond a lot more.
Moving on to tip number two, be specific.
We deal with so much information every day
and a cold email that doesn't introduce who you are,
what you're offering or the best way for someone
to reach you won't get the response that you're looking for.
Instead, focus your email
on exactly why you're reaching out.
If someone wanted to teach me about cold emails saying,
write the cold emails of your dreams,
that's nice and all, but it doesn't really tell me
how to do it or what they're asking of me.
Saying, you can improve your email response rate
by 15 to 20%, now that's an email
I can see myself responding to.
Okay, number three might sound a little simple,
but make sure it sounds like it's written by a human.
We can all get caught up in the sales talk
and forget that we're just a regular person
talking to other people.
A good test is to read the email out loud
and see how it sounds.
Making people feel like actual people and not numbers
means they're more likely to respond.
So yes, our goal is to get people to respond,
but it's also very important to build trust
with those people too.
HubSpot's email marketing course teaches you
how to do adjust that while mastering
the fundamentals of email marketing.
Invest in yourself and sign up for your
free email marketing certification course.
You'll learn how to craft the perfect email
to reach the right people and so much more.
Everything that you want to learn
will be at your fingertips.
So make sure to check it out, the link is down below.
Okay, so we have a catchy and clear subject line,
our email is clear and what we're trying to communicate,
and it sounds like it's coming from a human.
Now we can move to tip number four, which is the pain point.
A pain point is something that the person
you're reaching out to is struggling with.
This means that you'll have to understand
what the person does and what they're struggling with.
Mentioning their pain point makes a connection
that they will want to follow up on.
For example, if someone sent me a cold email
about upping my email game,
saying, it's hard to write cold emails,
that subject line wouldn't exactly get me there.
But if in the body of the email,
they talk about how low response rates can be frustrating
and how it can feel like you're not getting any responses,
I'd be more likely to read on because I'd feel
like they understand me and the struggle
that I'm trying to overcome with cold emails.
And finally tip number five is to be confident in yourself
and to what you're offering.
When talking to someone for the first time,
you want to be positive, confident,
and know what you're talking about.
This is hopefully the beginning of even more communication.
So starting in a strong way will set you up for success.
What you have to offer is worthwhile.
So make sure to be clear about that
in the body of your email
to help increase those response rates.
So that's five tips for sending cold emails.
Thanks so much for checking out this video and don't forget,
you can find even more information down below.
Make sure to leave us a comment
and let us know which tip you found most useful.
Or if you have a tip that we didn't mention,
makes sure to leave it down below.
Thank you guys so much for watching
and we'll see you next time.
Bye.
HubSpot's email marketing course teaches,
jeez, what's wrong.
Isn't really personalized,
and it can feel a little spam spammy.