I'm John Crestani. I've made millions of dollars on the internet and in this
video I'm going to walk you through how to create sales funnels websites and show
you step by step kind of how I've used funnels in my business
to lead customers through a coherent journey for... I've marketed lots of
businesses and each one is different. So stay tuned. Strap in and get ready for
the wildest ride of your entire life.
Okay, the subject is not really that exciting and to be in the wildest ride
for your life. But, if you come over with me understanding how sales funnels works
at work and understanding how to lead customers or prospects on the coherent
journey from beginning to end has just totally revolutionized my ability to
be a marketer and make money from the internet. You know my business model is I
do affiliate marketing which means I market other people's products and earn
a commission if I thought if I sell some of their stuff. I've made millions of
dollars online. Last month I made like $690 something
which is like mind-blowing. But it's really cool because if you
understand marketing, you can really just work from your laptop and do anything.
Now, what sales funnels are is basically you know marketing has evolved. Not... You
don't just you know have a customer click on your link and click buy and
purchase a product. Marketing is a lot more complicated than that most
customers don't just want to click on a website and be told to buy something.
What you need to do is you need to lead people on a journey. Sometimes you need
to convince people why they need to purchase a particular product. In other
cases, you need to filter and understand what product is best to offer that
particular customer. In other cases, you shouldn't even be selling things online
at all. You should actually be you know getting that customer to
get on the phone with you. Every situation is different, okay? The first
step is you've got to research your competitors. Research the other people
marketing in your niche. Now a dirty little secret I use is I'll simply copy
the sales funnels of my competitors and change a few words. Now, typically
speaking if your competitors are consistently advertising a particular
sales funnel. Maybe they're putting up an ad, maybe they're collecting an email
address and then maybe they're giving that customer some free information
before they ask for the sale, there's a pretty good chance that that's a pretty
good version of a working funnel for a business, okay? And that this is what you
should be using. At least this is the good starting spot. It might not be
perfect but you know if this works, you should be doing it. Again, do what your
competitors do. There aren't new businesses around. Every human need and
desire has been fulfilled in some way shape or form for thousands of years.
Every single need and desire, you know even if there are new products and new
services or new ideas, they all come back to basic human needs and desires and
there's a way to market to whatever those solutions are. So I'm actually
going to walk you through one of the original funnels I built. This is back in
early 2012. This transformed an entire business .This funnel was
the responsible for the the jobs for directly for hiring hundreds and
hundreds of employees for a company that ended up getting bought for hundreds of
millions of dollars. Now, that company is Greenlight financial and this was their
landing page before they started working with me, okay? At the time, I was
working for an ad agency. So I wasn't actually they weren't actually my client.
But I was the only person working on their account. Now as you see here, they
you know... Their logo was in the upper right and they said, you know
"Refinance now before rates rise." Then a phone call and then they had a long form
like this. Very basic form. They asked a bunch of questions that they needed to
hand over to their sales reps to help give that customer a quote. They had some
benefits, you know they had a good mixture of white space. They had a
picture of what their kind of customer demographic was and they even had a
testimonial. So in many respects, they had you know many of the essential elements
for what a good landing page is. But the problem was that their competitors were
all using what I called multi-part forms. And I did analysis of what their
competitors were using and I said, "Hey let's do something similar." Now, what we
moved to was creating a 3 step form such as this. This was the form we built.
We just streamlined everything and we kept things very basic. Get your
personalized rate quote and we led people through what I call a
filtering process where people are committing more and more information. In
sales, this is called a "yes ladder". So as you see we're collecting all of the same
information but we have the main things already filled out. Then we're asking
them for their zip code and then we ask for the rest of their information in
steps 2 and in steps 3. Now in funnels, you generally go for the easiest
information to gather first. That's why in this particular funnel, I went for the
zip code information first because people don't mind giving out their zip
code. The zip code is just a very easy piece of information. It's anonymous.
Nobody minds giving it away. but as people progressed from step one to step
2 and then from step 2 to step 3, there are increasing amounts of
commitment. Each click of the mouse somebody makes, they are more and more
willing to give more personal information because in their mind
they're more vested in the actual funnel. They've spent more time. They've... By
clicking, it's like an investment. This is one of
the reasons why 80... I think it's 86% of Facebook users never
click the audio button on Facebook ads. Oh sorry, on Facebook videos because if
you click that button on a Facebook video, it's like you're committing to
like watch the whole video right or it's like you're committing to the video in
some way, shape or form. So a lot of people just watch that video on silent
because they don't want to commit to that video. A click is a commitment and
you know I use that to my advantage here so I asked for little pieces of
information which made people more likely to give me their name, phone
number and email address at the end. And as you'll see, the second step, you know I...
It was just an easy step all they had to do was really click continue and then
the third step was asking them for their information. Name, email, phone number cell
phone and address. We made it really easy. In this form, if you look above,
let me actually bring up the raw data. My version of the website ended up
converting leads 55% better. So that means for the same amount of money, I was
getting the company 55% more leads from their spends. So that means if they were
spending $100 to get 2 people contacting them, they were now getting
3 people contacting them. So their business grew exponentially and what
happened was they actually started over time we split tested that page to make
it work even better. And the result was, I was able to take this company
which was a client of mine at the time. I was just consulting from spending about
a hundred thousand dollars a month on.. in online advertising to spending $2.2
million dollars per month in online advertising because what we did with our
new sales funnel was so unbelievably effective and the entire reason that
this campaign worked so well was because we implemented these new landing
page. Okay, this new funnel. So that's the power of funnels. If you
have a better marketing funnel, you're gonna make more money, okay?
Plain and simple .Look at what your competitors are doing and copy their
marketing funnels. You don't need a copy word for word. But copy the layout, copy
the flow. Is your competitor using a survey or questionnaire to filter people?
Are your competitors giving away free information at a certain point or your
competitors giving away a free demo or a quote or an audit? That's how you build
sales funnels. You don't need to make it too complicated. Check what your
competitors are doing and try to do something similar. You can count...
There are all sorts of fancy trainings out there that will tell you way more
complicated ways to do things. Way more complicated ways to to figure out what
the best flow is or what the best funnel is for your business. Don't make it
complicated. Look at your competitors. Look at similar companies that are
spending lots of money in advertising. That are getting lots of likes or shares
on their ads or that are putting lots of ads on Google and simply create the same
sort of flow for you and your business. Now I hope this was helpful. If this was
helpful for you, if you would like to learn more about marketing funnels, let
me know specifically what you'd like to learn more about in the comments below.
I'd like to hear from you. If you have any questions or if you disagree with
anything that I'm saying here, let me know in the comments below. I'd love to
argue with you. I'd love to debate you. I I know marketing pretty well and I just
love debating people. I've been getting bored recently. I want to debate
more people. Also, if you're looking to learn more about internet marketing and
affiliate marketing, make sure to subscribe to my channel and hit that
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Youtube channel homepage which is 10 videos of how to do affiliate marketing
and you can learn how to do that step-by-step and see how I make money
and see how lots of others around the world are creating their own internet
businesses. Talk to you soon. Hopefully enjoy this. Go out there. Make some
freaking money and have some fun.