Hey everybody, this is Roberto Blake of robertoblake.com
helping you create something awesome today.
Today we got another YouTube tips video for you.
Today we're going to be talking about YouTube monetization
and what are the highest paying niches in YouTube.
And we're not just going to be talking
about YouTube ad sense revenue.
We're also going to talk about what you can earn in terms
of the best niches when it comes to YouTube brand deals
and those opportunities.
So this video is going to be divided
into three different parts.
First of all, we're going to talk
about what decides your YouTube CPM rates.
And you're going to really want pay attention to that.
Then we're going to talk about the highest paying niches
in YouTube by AdSense CPM.
And then we're going to talk about the
highest paying niches when it comes to brand deals
and those opportunities.
In a previous video I did go over how to choose
your niche on YouTube so you probably want to Watch that
because it gives you some really good advice
And it tells you how to be competitive
in a saturated niche where you feel like
it's hard to break out.
So if that's something you're struggling with,
I'd definitely recommend that video.
It's going to be in the info card up here
and in the description down below.
So let's start by talking about YouTube monetization
and what impacts your AdSense revenue.
The ad sense revenue you get from YouTube is split 55/45
between YouTube and the content creator
with the content creator, getting 55% of the ad revenue.
Now, when we talk about CPM rates
we're talking about what advertisers are paying
for the content for every 1000 views.
And that's what a CPM is.
An RPM, which you see in YouTube dashboard represents how
much money you're making, how much money is going
in your pocket per those 1000 views on YouTube videos.
There are five factors that actually
determine your CPM rates in YouTube.
And what is that advertisers pay?
It starts with your audience type.
the niche that you pick also matters
which is the entire point of this video,
the amount of available advertising inventory
for those monetized views, the content itself
because that determines what advertisers it's matched to
as well as whether the content is monetizable
or how many views in terms of the inventory
it can match for.
And of course, finally, the country that you're in,
since that actually is something that advertisers use
to decide whether or not they are going to advertise
and market to an audience; the country
and the language matters a lot more than you might think.
In terms of the highest paying countries
when it comes to YouTube ad sense revenue
it probably doesn't shock you that
those are usually Western English speaking countries
like the US, Canada, the UK, also Germany,
Australia, and New Zealand.
Yeah, just having a channel in an
English speaking country is a huge advantage when it comes
to YouTube ad sense and higher CPM rates.
So let's talk about the five highest paying niches
in YouTube when it comes to YouTube ad sense
and YouTube monetization.
Some of these probably won't shock you too much.
When it comes to the highest paying
and most profitable niches in YouTube,
it's usually going to be e-commerce
and anything with online business.
It's also going to be personal finance channels
which I think is kind of obvious
at this point, if you look at Graham Stephan
YouTube millionaire earning well over a hundred thousand
to $200,000 a month in YouTube ad sense revenue alone
from his channel, mostly focused
around how he became a real estate millionaire,
now YouTube millionaire.
Tech channels also tend to do well on YouTube.
When you're talking about things like smartphones
camera gear, any type of consumer electronics.
And this has been popularized
by content creators like Marquez Brownlee, MKBHD, as well
as IJustine, and many others.
And these do very well when it comes
to YouTube ad sense revenue compared
to general entertainment channels.
And I think it's worth noting that these are also some
of the most lucrative when it comes to brand deals
and just diversification of revenue.
Software and tutorial channels actually do exceedingly well
in terms of CPM rates, just depending on
what you're covering.
And like I said, there's a lot of different
opportunities there both in terms of brand deals
and affiliate marketing on top of really good ad sense.
And then finally lifestyle channels.
And this isn't necessarily just vlogs or beauty
and fashion, even though there's a lot of overlap there.
The reason that lifestyle channels do well is
because it's one of the few ways that
you can still do variety content successfully on YouTube.
And I know a lot of you are shocked
that it's not going to be things like what Mr Beast does
in terms of extreme challenge videos.
Those videos make the usual amount of general content
on YouTube in terms of entertainment videos
but they also are widely susceptible to demonetization
or to just not getting high ad rates or a lot of inventory
despite getting a lot of views.
It's not abnormal for YouTube videos that are
viral style videos in this genre to do a million views
and make 500 to a thousand dollars in ad sense revenue.
Those are direct quotes I've gotten from some of the biggest
creators on this platform when it comes
to how entertainment channels work.
And a lot of people have also publicly shared this.
Now, when it comes to specifics, as far as CPM rates
the juicy details, I know you're looking for,
e-commerce style videos tend to do anywhere
from 30 to as high as $50 CPM rates.
I've even seen people that I know do as high as 75 or $80
which is insane to think about when it comes to e-commerce.
The thing is not everybody can do this kind
of content successfully or legitimately.
So it's not like you should just go out and make
e-commerce tutorials.
You actually have to provide people real value
or you're definitely gonna get called out
and you'll deserve it.
Real estate videos.
I've seen clients of mine in the real estate industry.
I've actually worked with love content creators.
They're in that niche and I've seen them get 30, 40
even $50 CPM rates, even with low views and low subscribers.
YouTube ad sense revenue is not dictated by subscribers.
And in terms of views, that won't necessarily raise
your CPM rates.
It will just mean that you're making more money
off of those views because you have volume in your favor
since you're getting paid for every 1000 views.
If we're going by CPM and RPM,
then yes, having more views can help you
but having high CPM rates
even if you're getting less views, if it's worth more money
there's kind of a law of diminishing returns there.
So if you're getting a lot of views,
but the CPM rates are low
somebody who's getting less views
with a much higher CPM rate,
if it's high enough, will out earn you.
Personal finance and entrepreneurship videos,
topics that we dip into here on the channel quite a bit,
since, you know I built an online business
that does multiple six figures at this point,
even outside of my YouTube content.
Videos around personal finance, but also entrepreneurship,
things like affiliate marketing, make money online
you know, personal finance in terms
of debt, credit cards, those types of videos can go upwards
of $20 and can go as high as $40 in CPMs
from what I've seen personally
with me and some of my coaching clients.
Obviously Graham Stephan is at the higher echelon
of those videos and his videos perform really well.
And he has that across multiple YouTube channels
at this point between his main YouTube channel
Graham Stephan, as well as the Graham Stephan show,
where he does a live reactions
and also some series, interviews ,and so on.
And then of course his Iced Coffee podcast
that he does with his friend Jack.
In terms of more normal YouTube content,
tech videos are very popular on YouTube.
I wouldn't even call it a saturated niche
just because there are so many varieties
of tech that you could go into,
whether it's camera gear or consumer electronics
like the iPhone.
There are even dedicated channels to specific brands
or even specific products at this point.
Those channels I've seen really good CPMs
with the higher ones, being eight to $12 CPMs,
whether it's on my own channel or some of the people
that I've worked with, I've seen really good CPM rates
come out of that.
Similar, I've seen some of that translate
to lifestyle and vlog channel just depending
on what the variety of their content is.
Software and tutorial content tends to do really good
in CPMs with about 10 to $12 being the average,
but certain software could have very high CPMs.
I've seen things closer to the tied to a web design
and development, and some other styles of videos have 30
and $40 CPMs when it comes to software and technology.
And a lot of these types of videos also tie
themselves very well to affiliate marketing and brand deals.
So these have a lot of opportunity to them.
I think the next video that I put out
on this channel probably coming out tomorrow will be a video
on how much to charge when it comes to YouTube brand deals.
So you want to make sure you subscribe
and hit notifications
if that's something you're interested in,
and that you've always had questions about.
I try making videos on brand deals
and for whatever reason a lot of you don't watch them.
And I give you the straight up real facts
and actual numbers.
So if you're interested in those videos
I've linked to a few of them down below in the description
and in the info card up here.
You guys already know that the average YouTuber
usually sees two to $5 CPM rates, if they're lucky
and that's if you're a YouTube content creator
in a Western English speaking country
like the United States
whereas content creators abroad see much lower CPM rates
for their videos.
So just take all of this with a grain of salt
and look at your own channel.
If you want to see actually videos
about how much money I make
on YouTube, I will link to those down below.
So let's talk about the best paying YouTube niches
when it comes to brand deals and just getting
sponsored content out there.
Sponsorships are a big deal for content creators.
That's how a lot of the full time content creators
make the majority of their income these days here.
You already know that YouTube ad sense can be unreliable.
There are things like demonetization,
and ultimately it's pretty inconsistent.
In terms of the diversity of opportunities,
lifestyle and blogs is actually a really solid niche.
It balances with decent ad sense revenue.
It can get views and a loyal invested audience
because of the nature of the content,
the consistency that's delivered on.
And like I said, you get to work with a lot of brands
in terms of variety,
enough variety to match the content itself.
So there's a lot that goes on there.
Tech is also a huge one.
You see this with content creators
like my friend Sara Dietschy was actually
on an episode of create something awesome today podcast.
If that's out, the link will be in the description
down below, but we actually talked a lot about
the nature of YouTube brand deals.
In the tech space you just have so many brands when it comes
to electronics, that there's almost unlimited opportunities.
This is also similar in terms of beauty and fashion
and why you see a lot of the higher earning YouTubers
in those niches do very, very well
because of the variety of brands they can work with.
Both of those obviously do very well on affiliate revenue.
Now I know it's not going to come a shock to many of you,
especially since you watch my content to know
that software and tutorials allow you to do a lot
of brand deals as well, very similar to tech.
In fact, it overlaps with the tech space.
So there are a lot of opportunities there.
And of course, we talk a lot about affiliate marketing
on this channel because it's just so neglected,
but at this point I'm doing about six figures
in affiliate marketing alone
through software that I recommend
that I use in my business all the time,
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Now, since we brought up high earning CPM videos
like personal finance and e-commerce,
those have overlaps with software as well
because in entrepreneurship and business, there's just a lot
of software as a service products that could ultimately end
up becoming sponsors of your channel.
You just have to be able to make sure
that you can do it in a legitimate
and an honest way that adds value for your viewers.
Everything we do has to add value
to the viewer, or it kind of defeats the point.
And as you know, those things open themselves
up to affiliate revenue opportunities as well.
And when negotiating with brands, you could actually
not only do very well in terms of upfront money
on a brand deal, but you also may be able to get
an increased percentage and affiliate earnings
as a super affiliate.
A lot of content creators, just overlook opportunities
and leave money on the table.
And it's part of why I wanted to make this video today.
And there you go, the five most profitable niches
in YouTube, at least from the data that I've been able
to collect, the experience I've had teaching
and mentoring creators, what they've shared with me.
And I think that if you really pay attention,
this is kind of something that you can see for yourself
when you look at how other content creators operate.
Question of the day:
what are your questions about the business of YouTube?
So I can make more videos about that.
Let me know in the comment section.
Like this video if you like it.
Don't forget to subscribe,
check out the other awesome content on the channel.
As always you guys, thanks so very much for watching
and don't forget: go out there and create something
awesome today.
Take care.